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Why do you need to build the brand of your B2B business? Want to learn why you should invest more into becoming a little more B2C?
Why branding it’s essential for your business.
Some statistics you need to know.
Importance of emotion in B2B decision making
Messages vs emotions in B2B
Short and long-term effectiveness of brand building
How To Improve Your Social Media Marketing and SEO Strategy
![B2B Businesses: Stats and Marketing Strategies [Infographic]](https://blog.red-website-design.co.uk/wp-content/uploads/2021/06/10-Marketing-Stats-to-Guide-Your-Online-Strategy-in-2021-Beyond.jpg.webp)
Many B2B businesses do not use successful marketing strategies. They have a poor online presence and prospective buyers cannot find quality information about them.
Here are some stats and marketing strategies you need to know about B2B businesses.
Cold calling has a success rate of only 2.5%.
77% of B2B buyers won’t talk to a salesperson until they have done their research
About 20-40% of webinar attendees end up becoming leads.
Lead nurturing can help generate up to 50% more leads at a 33% lower cost.
66% of people say that email nurturing was the best way to re-engage leads.
Customer testimonials and case studies are the most effective content marketing strategies
85% of people trust reviews written by other consumers (they trust recommendations from people they know).
Email subject lines that have a sense of urgency and exclusivity get a 22% higher open rate.
50% of buyers say that online live chat is the most convenient way to reach a company.
Using visual content like videos can improve conversions on a website by up to 86%.
Inbound marketing costs up to 62% less than outbound marketing.
57% of businesses have acquired a customer through their blog.
a. Website
A website is the foundation of your online presence. Your website will help customers to find information about your products and services.
B2B companies that don’t have a website are missing out on a great opportunity to attract customers and their target audience.
Search engines are getting information from different websites across the web. Then showing users the most relevant information based on what they’re searching for. By having a website, you can get recommended to people searching for your products or services.
The most important thing about your website is that the quality of the user experience can affect how well it ranks in the search engines.
b. Retargeting Ads
Retargeting ads are a popular advertising model. Retargeting ads get shown to people who previously interacted with a website. You’ve probably have seen it many times. If you visit a site then its ads are following you online everywhere you go!.
c. Search Engine Optimization – SEO
Search Engine Optimization or SEO can help you to rank higher on search engines.
Every time people search for information on the internet, Google scans websites that contain relevant information and then presents only what it deems as the most important.
A well-optimized website should appear on the first page of the Google results. A site that is not optimized will appear in the back pages and will not get any traffic.
d. Blog
A blog is a great way to create quality content, rank higher on Google, and generate targeted traffic. Also, a blog can help you to establish yourself as an authority and build credibility around your business.
The key to a successful blog is keyword research. You need to identify specific queries that get searched frequently on Google. Then you can write blog posts about that queries.
e. Social Media
Social media is an area that often gets overlooked by B2B companies. About 75% of B2B buyers use social media when making a purchase.
Social media is a great way to increase your followers and promote your business. You can easily introduce your marketing messages to them through your social media posts.
Another advantage of having social media profiles is that they often get priority ranking on Google. So when buyers are researching products, they could come across your social media pages in the results.
Business marketing is when a business markets and sells its goods and services to other businesses or organizations. These other organizations may resell these goods and services or use them in their own business to support their operations. Business marketing is often called as industrial marketing or business-to-business (B2B) marketing.
The perfect example of Business to business marketing is the automobile industry. Automobile companies buy various spare parts such as tires, batteries, electronics and door locks which are manufactured independently by other businesses and sold directly to automobile manufacturers to assemble automobiles.
Even the Service industry is also engaged in large number of business to business transactions. For example Companies specializing in housekeeping provide services exclusively to other organizations, rather than individual consumers.
Business-to-customer marketing is when a business markets and sells its goods and services to retail consumers for personal use. While most companies that sell directly to consumers can be referred to as B2C companies. The business-to-consumer as a business model differs significantly from the business-to-business model.
Business market (B2B) vs. Consumer marketing (B2C)
B2C marketing differs from B2B marketing in a number of key ways. A Business market has very few customers as compared to a consumer market which has large numbers of customers. A business market usually sells a customized product where as a consumer market sells a homogenous product. A Business to business transaction is a huge value transaction as purchase quantity is very high where as business to consumer transaction is a small value transaction.
5 Tips to success in Business markets
1) Value creation & Customer satisfaction
Business begins with value creation. It is the prime objective of the business to create and deliver value in an efficient manner which will ultimately lead to profits. Value leads to customer satisfaction. Customer experience is an integral part of B2B marketing. The customer experience is the key brand differentiator, even more than the price and product.
2) Social media marketing
Social media marketing is when a company uses social media platforms such as Facebook, Twitter, Linkedin, etc, to market its product or services. Social media marketing is one of the best and efficient platforms for marketers. Most social media platforms have built-in data analytics tools which enable companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing including current and potential customers.
3) Mobile marketing
Mobile marketing is a digital marketing strategy whose aim is reaching a target audience on their Smartphone, tablets, and other mobile devices through email, SMS and multimedia messages.
Smartphone usage has increased multiple times during the last few years, app usage has also highly increased. Therefore, mobile marketers have increasingly taken advantage of Smartphone apps as a marketing resource. Marketers aim to optimize the visibility of an app in a store, which will maximize the number of downloads.
4) Multimedia Content Marketing
Marketing using Multimedia content attracts more customers. B2B marketers are widely adopting this trend. The primary driver is the desire to make content more engaging, compelling, and shareable than just the traditional modes. The most common forms of visual content include 360-degree videos.
5) Effective Personal selling & Executive Branding
Personal selling is the most preferred form of distribution and promotion used by B2B marketers The sellers promote the product through their attitude, appearance and product knowledge. Executive Branding is when an executive showcases his professional strengths as a way to attract the customers.
Executive branding is also known as reputation management. Especially in B2B environments, executive branding is now considered a necessity. Senior management must create and develop their personal brand image to attract new customers.
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