Tag Archives: authority

Blogging: Guest Blogging and Brand Authority – Tips and Benefits

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Blogging: Guest Blogging and Brand Authority - Tips and Benefits
Blogging: Guest Blogging and Brand Authority – Tips and Benefits

Guest blogging it’s one of the most effective ways to increase online visibility, performance, and credibility.

Blogging: Guest Blogging and Brand Authority

But you need to know that the quality is what matters the most. Sometimes, the best content strategies fail because they don’t provide value for your customers or target audience.

Guest blogging (guest posting) is a primary way to increase brand authority.

Blogging: Guest Blogging and Brand Authority

Guest blogs are research-intensive, value-adding, and focused on a particular topic or niche. It’s written by industry experts that have authentic information about their field of work.

Here are some tips and benefits you need to know about guest blogging.

1. Guest Blogging Statistics

Statistics show that 3% of online blogs feature almost 100 guest blogs per month. A good guest blog contains somewhere between 1,000 to 1,500 words. There are two things that guest blogging has a direct impact on. brand authority and domain authority.

Blogging: Guest Blogging and Brand Authority

Brand authority describes a business’s market standing. Increasing brand authority means that you’re trying to set yourself as an industry expert. Domain authority maximizes your chances of ranking high on SERPs.

When it comes to guest blogging, you need to understand that it’s not similar to writing articles for a website or blog. Guest blogs need to be backed with strategy, purpose, and an objective.

Without clear goals and objectives, guest blogs cannot drive domain or brand authority.

2. Increase Brand Awareness

Blogging: Guest Blogging and Brand Authority

Guest blogging is an effective way to increase brand awareness. By providing research-backed, and real data to the target audience, businesses can improve their market standing and exposure.

With guest blogging, you can attract niche customer groups. You let them know what your company is about and the benefits or advantages of your business.

3. Increase Targeted Traffic

Blogging: Guest Blogging and Brand Authority

Guest posts can improve brand exposure and gain higher traction. Guest blogs can easily engage customers and help them to learn more.

A top-notch guest post can drive targeted traffic. Once you start using guest blogging as your content strategy, you can optimize landing pages and CTAs to compel the interested audience. So you can improve the conversion rate.

4. Influence Readers

Guest blogs can influence readers much faster than articles or any other form of content. Guest blogs build an immediate brand persona and allow the target audience to understand the brand’s value proposition.

Blogging: Guest Blogging and Brand Authority

Attention! one factor may create some trouble for brands: spam bloggers. These bloggers pay platforms to get their guest blogs published.

A business’s guest blogging strategy needs to be genuinely relevant and educating.

Last Tip

Research guest blogging to finding more tips and tricks. Create some high-quality articles or blog posts and search for guest blogging opportunities.

Also, you can collaborate with influencers and experts to promote your blog posts and reach your target audience.

Pro-Tip

How To Improve Your Social Media Marketing and SEO Strategy

Social Media Marketing and SEO Strategy
Social Media Marketing and SEO Strategy

https://www.bestprofitsonline.com/myblog/insta/

14 Link Building Strategies To Increase Your Authority on Google [Infographic]

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14 Link Building Strategies To Increase Your Authority on Google [Infographic]
So, you’ve got your new website live, you’ve optimized it for your target keywords, but you still don’t rank on Google? 14 link building techniques that will increase your domain authority in the eyes of Google in this infographic.

Video Marketing: A Very Effective Tool for Your Business

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Video Marketing: A Very Effective Tool for Your Business
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When you create a short video to explain something important to your audience that would take more time to explain in print, you’re giving tremendous value to them. Additionally, the majority of your audience will be impressed that you spent the time to make the video. It’s not seen as easy to do because there are some tools needed and some thought must go into the production of the video.

Videos can be used in direct advertisements, on a sales page, in an email message, and in your blog. Doing so will expand your brand, boost your visibility, and your authority in your niche. Video marketing is a very effective tool for your business.

Boost Your Brand

If you make sure that each video you produce is branded, regardless of how far it goes after you share it, the information will also enhance your brand’s recognition. It is said that it takes a new person at least seven times seeing your brand before they begin to remember it. That’s why even when people don’t click on the video and watch it, they’ll still get some of the information into their head if it’s branded well.

And, if you get the headline right, they might share it, which spreads your message even further.

Understand Your Audience

Video marketing is very effective. But when you create marketing videos, it’s important to understand who your audience is, what they want, what they need and how your information solves their problems better than your competition does.

Once you have determined your target audience, narrowed down your subject matter, and you know what message you want to convey to your audience, it’s time to create a very targeted video that’s a maximum of two to five minutes long. That’s about the highest attention span most audiences have. It may not seem a long time, but it gives you a good deal of time to provide value, relevancy and the quick solutions that your audience desires.

Videos Are Easy To Make

The most important aspects of marketing videos is that people can clearly see and hear what’s happening. That means lighting and audio are important. Today it’s not hard to find an affordable camera. The camera on your smartphone is good enough.

Businesses that use videos in their marketing are seeing a huge increase in return on investment. Videos increase conversions, so it makes sense to learn as much as you can about video marketing.

You simply have to have some online video presence to succeed in business these days.

SEO Tips for Your Online Video Marketing

Many of these videos can be found on YouTube, which has become a very powerful search engine next to Google. Most videos are almost immediately indexed on the web. Creating a well-optimized channel is one video marketing strategy for attracting more visitors to your website.

Channel Optimization

Here are the guidelines to optimize your channel:

1. Channel Settings

Create your channel with the following settings: Your company name should be part of the title; check the visibility box and allow visitors to find your channel using your email address. For the channel tags, choose the same keywords that are used in your website.

2. Videos and playlists

Select “My Uploaded Videos” and to play the featured video automatically. The features video should be selected from one of your uploaded videos.

3. Profile

The profile name should include your business name. Then, in the website section, write your website URL. Add the link to your company’s Twitter or Facebook pages to the summary of the channel’s content in the channel description. In describing your company in the “About” section, use your targeted keywords.

4. YouTube Videos Optimization for Search

1. To optimize your videos for the search engines, try to upload only engaging and high-quality videos. The subject should be related to your targeted keywords as the keywords will have to be mentioned in the video.

2. The video title should also include the company name and ends with the word “video.” In the video description, begin with the company name so that it shows even in the unexpanded view. Include three to five keywords and the links to Twitter and Facebook pages.

3. For tags choose three to five targeted keywords.

4. Choose a thumbnail that would attract the visitor to click.

5. Set sharing and broadcasting options to “public” based on standard YouTube license. Allow the following: comments and voting, video responses, ratings, embedding and syndication.

6. Provide a transcript of the video which the search engine can index. As the videos are converted to a Java format which can not be crawled by the search engines.

7. For the date and map, use the company address.

How to Promote Your YouTube videos

Promote your video by: Embedding it on the company website using the YouTube URL and by syndicating it through social networking websites.

By using the right video marketing tactics, your videos can help attract the much-needed traffic to your website. Video marketing is a very effective tool for your business if you use it the right way.

P.S.

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Myriad Search Authority Finder: An Awesome Niche Marketing Tool

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Myriad Search Authority Finder: An Awesome Niche Marketing Tool

All the major search engines, such as Google, Yahoo! and MSN, place a very high importance on inbound links from authority websites.

The fastest way for a new niche website to get in all the major search engine indexes is to acquire links from ‘expert’ websites. Links from relevant authority websites can get your site in the Big Three indexes literally overnight.

Although, asking those sites for links is almost pointless, you can provide an article or participate in the site’s forum and embed a link to your website into your article byline or forum signature, that is a common practice. Be unique, have something worth saying.

But how to find authority websites for your niche?

Myriad Search Authority Finder is a relatively new meta search engine by Aaron Wall (SEO Book) designed primarily to help find authoritative websites for your keywords. Want to know which websites rank well for your niche key phrase? Myriad Search will show you, presenting search results with their relative rankings from Google, Yahoo, MSN and Ask.com.

The output of Authority Finder is in %. For a site to have 100% authority it would need to rank #1 in all four engines. You can then use these results to locate sites consistently rated as authorative across search engines, based on the keyword string being searched for.

Let’s jump right in and find out the most valuable websites for keyword phrase ‘dog training’ as an example of using the Myriad Search.

If you have the Virtual Real Estate Toolbar installed, simply enter ‘dog training’ into the toolbar’s search box. If you don’t have the VRE Toolbar installed, go to the Myriad website (http://www.myriadsearch.com), enter the phrase into the search box and press Search.

Wait a moment while it scans the search engines, and now you have a list of ‘expert’ websites to work with. You can save the search results in a CSV (comma separated values) file.

Let’s analyze the Myriad results for ‘dog training’.

#1 is www.uwsp.edu/psych/dog/dog.htm. This site is #1 in Google, #6 in Yahoo! and #3 in Ask.com. A valuable .edu website, that has links to commercial products. If you have a quality relevant product, you can try to acquire a link from them.

#2 is www.dogpatch.org/obed. They are #7 in Google, #10 in Yahoo! and #1 in Ask.com. There are forums you can participate in. There are links to websites with dog training related articles.

#3 is www.dogtrainingbasics.com – #2 in Yahoo! and #2 in MSN – you can submit your article in their Articles section.

#4 is www.dogproblems.com – #3 in Google and #2 in Ask.com – has a forum; has links to other dog training products and websites.

#5 is www.apdt.com – #8 in Google, #18 in Yahoo! and #6 in Ask.com – has an e-mail discussion list and news bulletins for members.
As you can see, there is an opportunity to get one-way links from authority websites for your niche. And the Myriad Search Authority Finder is a great tool to identify those expert websites.