10 Aspects For Your Content Marketing Campaign [Infographic]
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The Important Aspects And Tips Of Blog Marketing
Blog marketing is a combination of many things all put together to make one great blog that is successful and that has many readers. However, if you think that you have done everything possible, chances are that you have not. Or that you should do more. When you are working on marketing a blog, you never get to a stopping point. There is always something that you can do to continue to grow and make your blog well known. What are these things you ask? Keep reading to find out.
Blog marketing will keep you very busy. If you have more than one blog going that you want the highest and the best rankings for, you may have to hire some help. However make sure that you have good content. If you do not have good content, there is no reason for your readers to come back to your blog after their first visit. Keep writing good content as well. If it starts to go down hill, you may find that your reader status does as well and that could hurt you in the long run. Good content is key.
Something else that many blog owners do not realize when they are marketing their blog is that it needs to be updated. Post content in your blog regularly for the best results. Maybe once a day is good for you? Perhaps you are more comfortable with one post a week? Whichever it is, be consistent with it and know that it will pay off to continue posting as you should.
Just having a blog about anything, or random subjects is not always a great idea. You have to have a niche market in order to market your blog successfully. For example, lets say one day you made a blog post on the current news, and the next day it was on your current marital situation. You will not be able to keep a blog audience posting off the wall things time after time. Find your area of expertise and run with it. You can be an expert on that market in your blogging community. Readers will go to your blog daily to find out what it is that the expert is going to say next. It really does work this way.
Make sure that your blog design stands out. You don’t want your blog to look and feel like everyone else’s, so make it different. Having your own look is a huge plus in the blog marketing world. You will find that most blogs all look the same and you can have your own look by just using HTML and adjusting the code to suit your taste. You are going to see that this will truly make a difference with your blog as well as your readers. Try to get a theme that is going to match the market that you are promoting in your blog. Doing so will make it look even more professional.
Do you know SEO? SEO stands for Search Engine Optimization. If you are not familiar with SEO, you need to get that way and fast. Using SEO will help you to market your blog to the fullest extent possible. Optimizing your blog posts as well as the HTML will get you results that you will love. Studying everything that you can find on SEO will help you immensely. You will find that there is so much more to bog marketing than just making a post on your blog everyday.
If you don’t all ready, be sure that your blog has the RSS feeds. Having these feeds will allow others to be able to link to you blog. Having many links a huge part of blog marketing that you want to take advantage of as well. When someone uses the RSS feeds from your blog, they are able to get the posts that you make, and will give you a link back from their blog, or website, whichever they posted it on.
Great Blogging Tips
Having a Google account and submitting a sitemap is almost a must when you are blog marketing. Doing so will allow Google to know how often you are updating your blog and they will automatically know of any changes that you have made to it as well. This will let Google get those new pages indexed faster and get them into search results much quicker than if you did not have the sitemap. There is a certain way you have to do the sitemap for Google, and they can explain that to you. Just know this is an important step to blog marketing.
Exchanging links with authority blogs and websites that are in your same market is another great way to get the word out about your blog. The authority sites are going to have a higher page rank, and will also be listed high in Google’s search results. So do some searches and check those out and see if they are up to exchanging links. If they are not, you could always just add those into your blogroll. You do not need permission to do that if they are not into linking. However, in the world of blogs, most blog owners are thankful for all links, and are willing to return the favor.
You are going to want to be sure that all of your posts are formatted and mobile friendly. Doing so will leave out any confusion for the search engines and you will have everything nice and neat and all organized. The label tags are there for a reason when you are dealing with blogs. So using them and not leaving them out is a great idea. Google like the mobile friendly blogs. So you gain higher rankings and more traffic.
Tracking is another part of blog marketing that is so very important. You want to be able to track your visitors and clickers to know where they are coming from. You want to be able to tell what keywords they searched on to find your blog and where they did their searching. Doing so will help take out all of the guess work when it comes to blog marketing. You will know what keywords are working, and which are not.
How To Create An Effective Email Marketing Strategy
One of the most important aspects of your online business is to having an effective email marketing strategy.
Perhaps you are already doing some email marketing. If so, then you are far ahead of all of the businesses who don’t do it. Whether you do it now or not, and no matter to what degree you are doing it, having an effective email marketing strategy is absolutely vital to your business reaching its full profit potential.
Email is one of the most basic things computer users use on a regular basis. This means even if they don’t do much else, they at least know how to check their email. To be sure, there are a lot of people that get connected just so they can send and receive email. Being able to tap into that is key to internet marketing.
So, the question then becomes what makes a successful email marketing strategy. In short, it’s getting people to agree to receive messages from you on a regular basis. The reason that this is so important is that it gives you a captive audience to market to repeatedly. The people on your email list don’t have to remember to visit your website to check if you are running a special offer. Nope. All they need to do is see your message waiting for them in their in-box.
At the very least, you should get the email address of everybody that buys from you online; just make it a part of the purchase process. Current customers tend to make up the most responsive lists for future mailings. They have already bought from you, so they are more likely to buy from you again, assuming you have met their expectations.
However, you know as well as anybody that not all visitors to your site are going to buy something. In fact, it’s safe to say that the vast majority of them won’t buy anything at all when they visit your page. That’s just the way the math works out. But does that mean you should just let them go and hope they come back in a buying mood some other time? Of course not! And that’s the other way an email marketing strategy can improve the bottom line of your business.
Give non-buyers a reason to sign up for your email list, too. (If at all possible, have a separate list for buyers and non-buyers.) Just because they weren’t ready to buy this time, doesn’t mean they won’t be ready the next time you send out a mailing to them.
Finally, remember that every mailing you send out should provide value of some kind. You can send out informational pieces that relate to your product, or you can send out sales pieces. But offering value is absolutely necessary to having an effective email marketing strategy.
If you want to improve your email marketing strategy, then put your customers first. Think about them as real people, with real problems and real wants and needs. How successful you are will be directly related to how well you understand and connect with them. Remember, customers are the lifeblood of your business, so always value them and treat them with the respect they deserve.