Tag Archives: article
Article Marketing: What You Need To Know About
When most people think of Article Marketing, what comes to mind is usually how to write the article rather then how to market it. There are some tips to market effectively your articles.
By submitting your articles to article directories, article announcement lists, and ezine publishers, you can increase traffic and profits. A win-win combination.
First, you establish yourself as an expert in your field. Readers are more likely to listen to you if they feel you know what you are talking about.
Second, by attaching a resource box to your article, you are giving the reader a link to your website. If the reader is impressed with your knowledge, they will probable click on your link to see what it is that you are offering.
Third, you increase your search engine page rank by providing a non-reciprocal link to your website. Search engines seem to give extra weight to non-reciprocal links in their page rankings.
But many marketers are not comfortable writing their own articles. They just do not understand how to put their thoughts into words. Or worse yet, they do not have any thoughts about.
That is why private label articles are in such high demand these days. There are several of these services available and more seem to be popping up every day.
There is a basic problem. Depending on how these articles are used, the results can be good, bad, or downright unsightly.
The Bad: A everyday mistake made by marketers using private label articles is getting lazy. They merely copy and paste the article and submit it, as is, with no personalization.
At the very least, you should change the title. Most article directories require that your article be approved before they are posted. But do you actually think they read every article that comes in? Not likely.
They get dozens, even hundreds of submissions every day, so it’s unlikely that your article will really be read.
But most directory software will automatically search their database for duplicate titles. If the title of your article matches one in their database, yours will be rejected.
So do yourself a favor and at the very least, change the title. It might also be a good idea to change the wording in the first paragraph.
The common mistake: Many marketers load so many links in their article that it becomes one long ad. This will not only get you rejected, but ultimately banned if you do it frequently enough.
The Good: As stated previously, private label articles, when used correctly, can give the non-writer a big superiority over other marketers. They can increase your traffic, sales, and opt in subscribers. That is good.
This is the reason why you must invest time and effort to market your articles successfuly.
P.S.
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An Easy Tip On How To Sell In Your Article Without Selling
You’re passionate about your website, you love talking about your subject and you’re excited to share your knowledge, information, and maybe your products and services with the world. How do you sell your products or services without ‘selling’ them. There is an easy tip to do!
No one likes a sales pitch and as soon as a reader senses they’re being ‘sold’ they’re likely to click away from your article. Yet quite often, in order to motivate your reader to be inspired enough to visit your website, you need to give them a bit of a pitch. Here’s how to motivate a reader to action, without selling them.
The best way to motivate your reader is to provide them with a benefit. One of the reasons tips and how to articles are so popular is that they offer a reader an immediate benefit. Ten tips to make more money today. 3 steps to looking ten years younger. The secret to retiring early. These are all examples of article headlines that promise a benefit. When your article offers content that follows through on your promise, readers are going to be hungry for more information. You’ve kept your end of the bargain in your article, they’ll trust you to provide more benefit on your website.
Tap into your readers’ desires. We all desire to be more attractive, wealthier, smarter, happier, more respected etcwhen you tap into these desires in your article you immediately have your reader’s attention. How does the content of your article help solve their problems and attain their desires?
For example, if your product is an accounting software program and your article is about how to balance your checkbook, you could tap into your reader’s desire to be wealthier by keeping track of their money or tap into their desire to be respected or smarter by having their finances at the tips of their fingertips. The headline might look something like this, “Ten Tips to Give You Control Over Your Finances, and more money in your wallet.
When you tap into your reader’s desires and offer them a way to attain them, you’re a virtual hero and your readers will be excited to visit your website and learn more from you.
Don’t give your reader the whole story. Write an article about 3 ways to do something and then in the last sentence of your article tell them this isn’t the whole story. Tell your reader if they want to learn more about your article’s topic, they can visit your website and learn the whole story. Note that if you are publishing your article in an article submission site, they may not allow you to plug your website in the body of your article. If this is the case, you can plug it in your author’s resource box. However, if you’re publishing the article in an e-zine or on another website, this is a great way to draw traffic to your site.
Selling in your article copy is as easy as offering valuable content and solving people’s problems. This approach also makes it easy to write copy. Tips and how to articles are amongst the easiest types of article content to write. Get writing!
P.S.
A FREE ebook and FREE training videos as a Thank You for my Blog Visitors
Get your training videos on CPA Marketing for free NOW http://www.bestprofitsonline.com/myblog/cpa
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15 Websites That Pay You to Write a Blog Post or Article
How To Get Free Advertising For Your Business With Article Marketing
The great advantage to article marketing is that it is free. It does take some time though. Here are some of your options for this great free advertising method. The best is to write your own articles.
Writing and marketing your own articles is a great option. This method is true free advertising.
Try to take about 15 minutes within the day to write a simple article about your business. Make sure to include the keywords that you think people will be looking for when they search for your business. Make your research on search engines to find the best keywords for your business or website.
It does not have to be great prose. You goal is free advertising. Try writing one article per day and then submit your article to the major free advertising article directories.
If you need ideas lurk around forums appropriate to your subject and read and ask questions. You will surprised how much you learn. The forums may also let you post your articles. This is also excellent free advertising.
The more quality websites who link back to you the more traffic and sales you will get. Remember this is a free advertising method but it is a long term approach which will continue to give you benefits for months to come. So be patient!
You links in the resource section of your ad will generally stay there for the life of the site. This is long term free advertising.
You can also have others write articles for you. You may not have the time to write your own articles. There are many reasonable services which will write original articles for you. Just do a search for “article submission services” on Google.
You may not want to submit your articles individually to each directory. This is free advertising but time consuming. You might want to check out services such as Isnare and Article Marketer which will submit your articles for you for a fee. This is not free but maybe your time is more valuable. In any case article marketing is an excellent free advertising method.