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Article Marketing: 4 Tips to Generate More Sales

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Article Marketing: 4 Tips to Generate More Sales
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The internet marketers everyday are trying to increase their sales and grow their business. This is the reason why they need to consistently promote their website and products or services online. They want to reach their target market and to attract more traffic or visitors on a daily basis.

One of the best internet marketing tools is the article marketing. This is proven to be the most effective when you’re trying to generate organic traffic or qualified visitors. This is the key for higher conversions and more sales.

There are 4 very effective article marketing tips to generate more sales:

1. Increase the open rate.

Before you can get more people to click through your resource box, you need to get them to open and read your articles first. This can be achieved by talking about topics that are extremely important or very interesting to your target audience.

Talk about issues, problems, or goals that are related to what you sell so you can easily attract those people who are most likely to buy from you. Also, use catchy titles as this can surely make a huge difference in your open rate.

2. Educate your readers and not selling the products that you offer.

Although your main goal is to secure more sales, talking about the products or services that you sell on your articles will not help. Keep in mind that people are reading articles because they’re looking for information. It is your job to give them what they want. Simply, help them and gain their trust.

Offer them with solutions to the things that they’re going through, provide expert information to answer their questions, and offer guides to help them reach their goals. It’s important to give value, solutions and help to your readers.

3. Offer great reading experience.

It’s crucial that you’ll get your audience to read your articles until the end. Aside from making them very informative, it will also help if you make them entertaining and pleasurable to read. Make your articles relatively short (400-600 words) and easy to skim through.

Make use of simple terms and short paragraphs to promote better comprehension. Then, write using conversational tone. This is important in convincing your readers that there’s a human being behind your articles. Ask questions, insert jokes, tell stories, and offer examples when and as needed.

4. Use effective resource box.

It’s important that you get more readers to click the link on your resource box. The higher your clickthrough rate, the better your chances of making a sale. Ensure that your resource box is well-written and that your call to action is very compelling.

While keeping it brief, tell your readers who you are and what you can do for them. When inserting the links of your website, make use of anchor texts instead of absolute URLs.

Don’t forget to offer giveaways like reports, ebooks, or short newsletters. It is very common in the field of internet marketing that people are most likely to respond to your call to action if you give them something useful for free.

P.S.

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Article Marketing: A Great Online Marketing Strategy

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Article Marketing: A Great Online Marketing Strategy
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Article marketing is a great tool for many Internet marketing strategies. There is a good reason for this; the more you put into it, the more you get. Here are some ways that article marketing plays into Internet marketing strategies.

The Effect of Article Marketing

Article marketing involves writing articles in such a way as to improve your website’s search engine rankings and provide value to the reader. Articles have to be informative, they usually can’t endorse a specific company, and their format has to be designed for maximum search engine optimization (SEO) value.

The essentials of the format start with keywords. Keyword research is vital to the success of article marketing. You have to find keywords with a balance of popularity and competitiveness. Basically, you’ll want to be found with search terms that the most people would use, yet with the least number of other marketers to compete with. Your keywords should be placed in the article usually in the title and the first paragraph.

You should also have a resource box or author bio that describes what you do and provides a backlink to your website. You can create a “form bio” that only requires a little editing before you can plug in the keyword related to the article.

Article Marketing in Website Marketing Strategies

Article marketing works really well for website marketing strategies as your articles provide content for your website. The search engines love dynamic websites-as you know – “content is king.” The more articles you post on your website, the better it will rank for the keywords you’re writing about.

In this case, keywords are the emphasis and what you need most. Only one author bio is needed for all of your articles.

Article Marketing and Other Marketing Strategies

Articles truly come into their own with offsite marketing strategies. There are several article directory websites on the Web to choose from. This is where the resource box comes into play, along with several other Internet marketing techniques.

Once your article is submitted to the article directory, your resource box will provide a followable backlink to your website. This is important not only for visitors who can now go to your site after reading your article, but also the search engine spiders which can follow the link back to your website. This trick of article marketing will increase your website rankings.

Of course, the search engines know that this is a way that marketers jockey for position in their rankings, so the influence of a single article isn’t as important as it used to be. To significantly increase your rankings, there are a few things you can do.

• Bookmark the article through several bookmarking websites. This makes the article itself have more significance in the search engines, and it makes the backlink more authoritative. This is the quickest and easiest way to affect the rankings of your site with a given keyword.

• Post several articles with the same keywords. Bookmarking has its limitations. For each bookmarking profile you have, you can only mark an article once. The more articles you have, the more you can bookmark.

• Link to the articles on social media sites. While you have social media accounts linking to your website, you should use them to link to your articles, too. With the right social media sites, you can have the dual benefit of having a followable backlink to the article and you can direct traffic to it.

• Rate the article. Naturally, if you wrote the article, you should give it the highest review possible. In fact, you should get as many people as you can to give it “5 stars.”  Start today your blog and post articles on it.

SEO and Article Writing: 5 Effective Tips

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SEO and Article Writing: 5 Effective Tips 

 

If you want your web content to rank high in the search engines, you need to develop some new article writing skills because you are not only writing for people, you are writing for the search engines. SEO article writing consists of inserting “hot” keywords into ordinary content.

It’s not about taking your content and just shoving a bunch of keywords and phrases into it in order to get a higher ranking. As a matter of fact, if you use too many keywords in your web content, search engines such as Bing, Google, will penalize you, resulting in a lower page ranking for your web site. For this reason, in order to do a good job with SEO article writing it is important to keep an eye on the keyword density.

The biggest difference between SEO article writing and any other form of article writing is that you must always remember that you are writing for both your readers AND the search engines.

1. The first thing you should do to maximize your search engine results is make sure that your key phrases or words are contained in the title, description and tags for your web page. Some marketers insist that you need your primary keyword in the domain name of the website too, but many sites get high page rankings even without this.

2. Since the search engine derive your rating from the placement of key phrases and words in your content, it is paramount to ensure that you have chosen your keywords wisely. Don’t over-complicate matters by trying to cram your website content full of too many keywords.

3. Don’t have more than 3 primary keywords and keep the keyword density between 3-5%. Attracting the search engines takes real effort, which is why your initial market research shouldn’t be ignored. To optimize your content, you really should have your key phrases and words established prior to beginning your copy because this is vital in shaping your content.

To get the most out of SEO article writing, you may need to collaborate with an expert in search engine optimization. Confidence that Google and the various search engines can find the keyword tags effectively is a critical element of the entire endeavor.

4. The role of keyword tags is to attract the attention of search engines, which are responsible for determining how professional and relevant a website is. Working with just the technical details of SEO, optimizers have little influence over the copy- writing process.

5. Search Engine Optimization expands every day. The search engines these days are smart and using new algorithms, which is why it is so important to stay up-to-date with it. SEO article writers must be flexible enough to adapt to the industry changes and create persuasive website copy that converts.

Quality content is completely centered on writing for your readers and making an article appealing and interesting for people. Getting you to more traffic and greater income streams, when you utilize high quality SEO articles writing for your site, you will attain the higher placements with the search engines.

No matter how amazing your blog or website is if it doesn’t focus on having a good copy, then you won’t be able to see great results.

Seo with article marketing is a very good technique for you to increase your traffic and to make money online.

Article Marketing: How To Choose The Best Directories For Your Articles

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There are many internet marketing strategies. One of the most used is the article marketing. Writing articles can help position you as an expert in your field, gain valuable targeted traffic for your web site

There are many internet marketing strategies. One of the most used is the article marketing. Writing articles can help position you as an expert in your field, gain valuable targeted traffic for your web site, drive leads to your products and grow your email list.

Once you are ready to dive into article marketing — and you have a few articles ready to submit — you can quickly become overwhelmed by the sheer volume of article directories available. Sure you could simply use a search engine to locate article directories but a recent search netted me 17,800,000 results. That’s enough to make anyone give up before they even begin! Plus that is really not a very effective way to determine the quality of a directory and doing your own quality check can be extremely time-consuming.

Why should you care about the quality of the directory? Just think about it. On the internet you are very much judged (by search engines and visitors alike) by the company you keep. Another important reason to carefully select your article directories is that your time is finite. It is better to regularly submit to a core group of high-quality directories than to throw the same handful of articles at every directory site you can find.

Finding the best high-quality article directories that meet your specific needs and match your specific goals can greatly increase the power of your article marketing campaign. You need to become a savvy article marketer to maximize your article marketing campaign.

How do you find those high-quality directories?

You can ask people who had been in article marketing for a while and asked for their top recommendations. Search in forums about article directories.

Here are the 10 essential questions to ask when reviewing a site:

1. How old is the directory? Is it well established and ranked or is it new and growing? If not then I cross it off the list.

2. Can you easily identify who owns and/or operates the directory? Is there a way to contact that person?

3. How fast do they respond to your email contacts and/or article posts?

4. How many authors does the site have listed? A lot of authors and articles mean a well established site but there may be room on a growing site for more exposure.

5. How many articles does the site have listed? Again a big site won’t get knocked off my list for this but a small site that is growing steadily might be due for a good seo bump soon.

6. Think about the categories you are likely to need and see if they exist. Is there a place to submit all your articles? If this is a niche directory it may be very narrow but then might also be to your benefit in the long run — if at least some of your articles fit within the niche.

7. What special options does the site offer visitors and publishers? Do they provide RSS feeds, email alerts, forward to a friend function and other strategies to increase the distribution of your articles?

8. Are they responsible with the advertising clients they have on their site? ie: No popups, flashing, or offensive ads

9. Do they provide article reports to help you see which articles are getting viewed, rated, distributed or not?

10. How do the search engines view this site?

After visiting each directory and answering these questions it is easy to refine your list to a handful of top sites that you want to really concentrate your efforts upon. You can also maintain some a list of additional sites to submit to as time allows.

Repeat your articles submission many times ( one time is never enough ) and you’ll find which directories are best for you.

Article Marketing and Directories: 3 Common Mistakes to Avoid

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Article marketing is one of the oldest and most effective techniques in getting targeted prospects to your site and converting them into buyers. This is why article writing, submissions and publications are so popular.

Article marketing is one of the oldest and most effective techniques in getting targeted prospects to your site and converting them into buyers. This is why article writing, submissions and publications are so popular.

There are already many tools that people can use to make the process of distributing their articles more easily. Though this is invaluable in getting the contents more exposure, which is only half of the story.

Let us take a look first at the common mistakes that some people make before submitting their article to article directories:

1. Confusing the reason to promote the articles with the reason to write them.

In article writing, there are three key benefits why you are promoting them; branding, lead generation and promotion, which are all part of your optimization efforts.
But there is only one reason why you write an article, and that is to inform your audience. If the article is not focused on this primary and most important purpose, it will fail to achieve the promotion benefits because no one will be interested in reading them.

You need to figure out first how to get people to read what is in your article, then make them click on your resource box. You can achieve this by producing better content.

2. Failing to maximize the promotional opportunities of article marketing.

You may know already that your articles can help you generate additional links back to your site. But do you know that you can get more visitors and better search engine results from that same articles?

Mention keywords at strategic places. Just be sure not to overdo them. Some are even using anchor texts which is also an effective method. But it is important to know that majority of the directories are not able to support this.

Remember that is not only about the links back to your site. Part of doing well in your article marketing is getting picked up by publishers with a large number of audiences and gaining the ability of leveraging other brands because of the quality of your work. Better search engine results also are great benefits.

But these things do not put much money in your pocket. There are other factors that can turn your article marketing efforts into an opportunity that can boost your earnings. Not just increase the number of visitors to your site.

Start out with a plan and see to it that your article will serve the function that you intended it to have.

3. Publishing content that does not help your readers.

Maybe in the process of writing articles, you are thinking that all that is you wanted is links back to your site. And any visitors it can generate are fine.
Guess what? Not all article directories are going to accept your content automatically. They have some guidelines and specifications on the articles that they are accepting.

You can double the number of sites you can submit to by writing articles that the directories want to share with other people. All it takes is one publisher with a hundred thousand readers to increase your potential audience overnight.

Write the articles that publishers want in their publications if you want your article marketing to work the most effective way for you. This also means you have to obey the standard guidelines, spell checks, researching on a good topic and even hiring a writer to produce a good content on your behalf.