Tag Archives: app

How to Build Your Social Media App

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How to Build Your Social Media App
Many people and companies are coming up with new mobile app ideas. They either want to reach a new audience or better serve their existing customers. Most of them don’t know how to build a social media app.

 

Many people and companies are coming up with new mobile app ideas. They either want to reach a new audience or better serve their existing customers. Most of them don’t know how to build a social media app.

Consider the right platform – Do you wish to create a web app, mobile app or both? The next question will be is it for iOS or Android users? Your decision will depend on your target market preferences.

However, web app requires a bit longer to get developed compared to mobile apps. Also if you are considering two app versions via cross-platform development, it will still take more time and of course a bigger budget.

Android apps in a native platform contain 40% more code and take 30% more time to develop compared to iOS. Hire best app developers and other parts of North America work at about $150 per hour and those from India and Eastern Europe charge about $30-50 an hour.

User Experience is important – Your app can only be appealing if it is easy to use and pleasing to the eye. The design and usability should be self-explanatory. With innumerable apps storming the app store, people will stop using your app if it has poor UX.

Ask your developer to take care of the structure – wireframing -prototype – and finally add design and usability principles. Start with a well-supported MySQL or PostgreSQL database for structured data. Facebook, Twitter, etc. use it too.

Features of your app – Basic features of the app like easy registration, users being able to add, edit and remove personal data, manage personal information and preferences, one-click invite, contact import, search bar and algorithm around hashtags and random words, selections of new users to connect with, private messaging, newsfeed, multi-language support, posting media content, tools for self-expression, geotagging and the likes are mandatory.

Mobile App Idea and Creation

Your Feature List

Conceptualize your idea begins by taking some notes. Writing down the feature list on a piece of paper helps you focus on your idea and expand on it. This list also will be helpful when you are discussing with your co-founders, designers, investors or developers; they all are going to ask for it. Note that you should have them sign an NDA before you share your feature list.

Market Research

After writing your strong list of features, you want to do market research to find the competition, trends and market needs. Make sure there are no similar apps on the market. If there are, find out their reviews, ratings, feedback, and what is missing in them.

Add features in your app that would make it unique and more attractive to the audience.

Identify the Target Audience

It is very important to find who would use your app and who the audience would be for your product. Your users are from a particular industry, gender, region, age group, existing customers, income group, specific profession, or any other group.

Once you identify some demographics about the audience, you can find out what people from these demographics prefer or like. Knowing your audience helps you re-engineer your app and the features in it to cater to them.

Your whole project moves around user engagement. You can also conduct focus group studies to find out what your audience may like or dislike. Your audience will decide your product’s success.

Identify the Strategy

Making money is the biggest reward and energizes your idea. You can make money from your app idea in several ways: subscription fee, in-app buy, in-app ads, user data, sponsorship. You want to know which one works for your app, audience, and market.

Launching a paid app does not work these days, but you can make the app free with in-app purchase option for more functions. In-app ads are also losing their shine these days due to the user experience.

Having user data is becoming a big monetization technique, as you can use it to make indirect money. You can find sponsorship for the app; this works for an app with a social mission. It is important for you to select the most profitable techniques.

Approach Mobile App Developers

Once you have your first version of the feature list and wireframe, you want to start identifying vendors who can build your mobile app in a high-quality, cost-effective way. You should search for local vendors and some global vendors and reach out to them.

Once you shortlist 5 to 6 good vendors send them the project details. A good vendor should check your details and ask you lots of questions.

You should get proposals from multiple vendors, with time and cost of development, and compare them. You should check the vendors on past performance, process, price, time, testimonial and their eagerness to work for you. Finally, you should be able to select one vendor and start working with them.

The UI/UX of App

Once you have selected the company, you should work with them to create the UI/UX of the app. You should have them first create the detailed wireframe of the application so that you can visualize each screen, function, and flow of the application.

After review, you can decide to add or remove features. Once the wireframe is complete, you want them to create the visual design of the application. It should give the color, theme, fonts and visual appeal for your idea.

This step will give you a near-final picture of what your mobile app would look like and how it would flow. After completing it, have your vendor reevaluate the development plan, time and cost.

Test the App

Have your app developer start building the app for you. They should be able to send you the app (in progress) every week and you should be able to test and give them feedback. It is very essential for you to QA the app as they develop it, as this helps you control the quality, cost, and timeline, and learn whether the mobile app needs some tweaks.

You can involve your friends in the testing as well. If you come up with new sets of features during the development, discuss those with your app developer and get the time and cost estimate.

Market the App

Once you are satisfied with the app, launch it in the iTunes App Store and Google Play Store. You should also start marketing the app. Get some consulting from experts on app marketing.

You can also do self-marketing. Start on Facebook, Twitter, and Instagram, as this is an easy way to spread the word about the app. You should also reach out to reporters and bloggers who may be interested in your app and write about it.

A press release on free sites or a paid site can be very handy. Also, you can hire a PR or app marketing company.

Mobile Apps: 9 Steps You Need to Create a Successful App

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Mobile Apps: 9 Steps You Need to Create a Successful App
Many people are coming up with new mobile app ideas. They either want to reach a new audience or better serve their existing customers.

 

Many people are coming up with new mobile app ideas. They either want to reach a new audience or better serve their existing customers. However, people are relatively unaware of the steps or process needed to turn a mobile app idea into reality. Due to lack of ability and information among startups and established companies, most of them don’t know how to create a successful app.

Here are the 9 steps you need to create a successful app.

Step 1: Feature List

Writing down the feature list on a piece of paper helps you focus on your idea and expand on it. This list also will be helpful when you are discussing with your co-founders, designers, investors or developers; they all are going to ask for it.

Your feature list should be clean and easy to understand. Also make sure it has popular and unique features, which will play the major role in the success of your product.

Step 2: Market Research

You need to do market research to find the competition, trends and market needs. Make sure there are no similar apps on the market. If there are, find out their reviews, ratings, feedback, and what is missing in them. Add features in your app that would make it unique and more attractive to the audience. After doing market research, you should update your feature list.

Step 3: Identify the Market Audience

It is very important to find who would use your app and who the audience would be for your product. Your users are from a particular industry, gender, region, age group, existing customers, or any other group.

Once you identify some demographics about the audience, you can find out what people from these demographics prefer or like. Knowing your audience helps you re-engineer your app and the features in it to cater to them.

Your whole project moves around user engagement. You can also conduct focus group studies to find out what your audience may like or dislike. Your audience will decide your product’s success.

Step 4: Monetization Strategy

You can make money from your app idea in several ways: subscription fee, in-app buy, in-app ads, sponsorship, etc. You want to know which one works for your app, audience, and market.

Launching a paid app does not work these days, but you can make the app free with an in-app purchase option for more functions.

Having user data is becoming a big monetization strategy, as you can use it to make indirect money. You can find sponsorship for the app; this works for an app with a social mission. It is important for you to select 1 or 2 techniques that would give you a good return on investment.

Step 5: Create a Wire Frame

The rough sketch or wireframe helps you define the concept and refine the requirements of your product. You can draw a rough sketch using paper and pencil, while a wireframe can be created using online tools.

When you start doing the sketch/wireframe, you will be able to polish your app idea and features list further. Also, this helps you decide the proper navigation of the application.

You don’t need technical skills for this step, but you need to have a common-sense understanding of how navigation works. Your wireframes, along with your feature list, will create very good specifications for you to build the mobile app.

Step 6: Find Vendors and Developers

Once you have your first version of the feature list and wireframe, you want to start identifying vendors who can build your mobile app in a high-quality, cost-effective way. You should search for local vendors and some global vendors and reach out to them.

A good vendor should check your details and ask you lots of questions. You should make sure to answer them in detail so that your idea is fully communicated. A good vendor should also be able to give you some suggestions to improve your idea.

You should get proposals from multiple vendors, with time and cost of development, and compare them. You should check the vendors on past performance, process, price, time, testimonial and their eagerness to work for you. Finally, you should be able to select one vendor and start working with them.

Step 7: Complete the UI/UX

Once you have selected the company, you should work with them to create the UI/UX of the app. You should have them first create the detailed wireframe of the application so that you can visualize each screen, function, and flow of the application.

After review, you can decide to add or remove features. Once the wireframe is complete, you want them to create the visual design of the application. It should give the color, theme, fonts and visual appeal for your idea.

This step will give you a near-final picture of what your mobile app would look like and how it would flow. After completing it, have your vendor reevaluate the development plan, time and cost. You want to pay the right value to your mobile app developer.

Step 8: Test the App

Have your app developer start building the app for you. They should be able to send you the app (in progress) every week and you should be able to test and give them feedback. It is very essential for you to QA the app as they develop it, as this helps you control the quality, cost, and timeline, and learn whether the mobile app needs some tweaks.

If you come up with new sets of features during the development, discuss those with your app developer and get the time and cost estimate. If it fits your budget, get it done right away. If not, wait for the next phase.

Step 9: Market the App

Once you are satisfied with the app, launch it in the iTunes App Store and Google Play Store. You should also start marketing the app. Get some consulting from experts on app marketing. You can also do self-marketing.

Start on Facebook, Twitter, and Instagram, as this is an easy way to spread the word about the app. You should also reach out to reporters and bloggers who may be interested in your app and write about it. A press release on free sites or a paid site can be very handy.

Practical Tips for A Successful App

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Practical Tips for A Successful App
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A functional and feature-rich business app is a power in your hand to reach over 6 billion mobile device subscribers around the world. Thousands of apps deployed on the app store daily. It is very easy to get lost in the crowd of mobile applications on both Google Play and App Store.

Here are some practical tips for a successful app.

1. Set the roadmap

Define your business goals and set the app roadmap to achieve them. The road map gives you a rough idea about the required features for your customized app. A successful app is one that attracts and retains users.

2. Understand your consumers

An app should effectively address the requirements of your consumers and can able to fulfill their expectations. You need to understand consumer behavior along with the latest market trends to develop such an app. You need to integrate all the features necessary to entice your consumers through assisting them in completing the tasks.

3. Keep it simple

If the rich user experience is all you want to offer, then you need to keep your app as simple as possible. You can also opt for a beta version and ask for the feedback before launching your app on the market.

4. Set app metrics

You need to set app metrics including Daily Active Users (DAUs), churn rate, retention rate, etc. for finding its overall impact on your business operations along with its market performance. It is difficult to measure the success of your app without these metrics in place.

5. Use the cloud

Be it data storage or data access, there is no substitution for the cloud. When you opt for the cloud, you ensure the seamless performance for your app that can translate into the pleasant user experience.

6. Focus on performance

Many companies tend to focus only on the appearance of an interface for making apps successful among the users. But, only appearance is not everything. You should also emphasize on the performance of your app.

7. Maximize education value

While you can use your app to spread awareness about your products and services, you should focus on educating your users about product or service-related topics through an app. If you can offer all the necessary information through your app in a catchy manner, your app can have a fair chance to beat the rivals’ apps. You should also enhance the education value of your app in an entertaining way.

8. Emphasize on privacy protection

Privacy protection holds the key to success. These days, as incidences of security breach keep on rising, people become more conscious about the safety of their crucial information. Don’t compromise on implementing the best safety features in your app, if you want to stay ahead of the curve.

9.Social media and customers

Social media channels can offer you the most powerful platform for communicating with your customers. You can remain active on various social media platforms for solving queries and getting feedback about your newly launched app. A personalized feeling is the most sought after thing among customers.

You can give a personal touch to your brands and application through social media and making your app viral.

P.S.

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Free App: How to Make Money With Your Free Cloud-Based App

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The beauty of the app system is that it isn’t limited to professional developers, either. Some of the most popular apps have been created by ordinary people with absolutely no programming experience, who were armed with just one important tool: a great idea.

These great ideas can also be great money-makers, as it turns out. A single app with a successful turnout can mean thousands of dollars for the the creator.

So how is it possible for a person with no programming experience to make money with iPhone apps? The answer is simple: outsourcing. Outsourcing means that the person with the idea for the app doesn’t have to do the work of creating and developing it. The smart way to create your successful apps.

Instead, they create an outline of what the app will do, how it should work, what it should look like, and any other essential characteristics. This rough plan is then passed on to a programmer with the technology and experience to bring the app to life. The programmer is usually paid either a straight fee, or receives a small percentage of the app’s future sales, but the person with the original idea is the one who truly capitalizes from the app.

Some people will also form partnerships, wherein one person is responsible for coming up with the new ideas, and the other takes care of the technical details. Either way, there’s no need to study programming in order to jump to the forefront of the iPhone revolution. To make money with apps, the idea is the first vital step.

It’s also important to remember that many popular app ideas aren’t Earth-shattering inventions; sometimes the key to their success is in their simplicity.

The idea is simple but effective, which is key. Although game apps are extremely popular and tend to be big earners, a first-time app creator can still potentially make money with apps by coming up with a simple idea that satisfies a particular need.

Making money with apps is certainly achievable, especially when you’re armed with the right information. You’ll need to know where to find someone to build your app for you at an affordable price, how to sketch out your ideas and choose your target audience, what the best marketing methods are.

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