Two weeks after the conclusion of the Epic Games v. Apple trial over the latter’s allegedly anticompetitive app store policies, Apple used its WWDC keynote to defend these policies and tout the App Store’s success.
“Since the beginning, we designed the App Store to be a safe and trusted place,” Ann Thai, Director of App Store Product Marketing told viewers during the keynote, adding that “users can just focus on finding the right app, knowing Apple has reviewed every app to make sure it meets our high standards for security, privacy, and safety.”
Thai also revealed that the App Store serves nearly 600 million visitors a week and that Apple has paid out more than $230 billion to app developers since the App Store’s inception in 2008.
That figure has grown from $155 billion in January 2020, an acceleration helped in part by the introduction of the App Store Small Business Program, which reduces Apple’s commission from 30 to 15 percent for developers making less than $1 million a year.
Apple claims that the app industry has created more than 1.5 million jobs each in the United States and across Europe since 2008 in what could be described as the 21st-century gold rush.
While Apple understandably likes to emphasize the success that third-party developers are having on the App Store, the company participates in that success to no small extent.
Assuming an average commission rate between 20 and 30 percent, Apple probably raked in between $20 and $30 billion in-app store commissions since January 2020, making apps a central pillar of its quickly growing services segment.
This chart shows the cumulative amount of money earned by app developers on Apple’s App Store.
Mobile App Trends In 2021: 7 Useful Apps You Need To know
These days people are spending a lot of their time on mobile devices. So mobile app trends are important for businesses and mobile users. The mobile app industry continues to generate new apps to attract more customers.
Mobile App Trends In 2021
Here are some mobile app trends you need to know in 2021.
Internet of Things – IoT
IoT is a technology trend that has the power to transform our lives. People want smart assistants who can do small tasks for them. We need both IoT-enabled devices, data, sensors, and secure networking links to make that a reality.
An example of IoT is that we can use a smartphone to link to a house’s heating system. Mobile applications have been developed that can control the heating system and even can change the settings as needed.
IoT methods are expected to be used in various industries in 2021.
5G Technology
5G is the new game-changing technology. It can improve the speed of the internet and it’s the easiest way to transmit data wirelessly.
Speed and performance are essential in this fast-paced world. With a 10x reduction in latency and being up to 100x better than 4G, 5G can change mobile apps development dynamics.
With the increased speed, developers will be capable of introducing new functionality and features without worrying about output and performance. Virtual Reality, Augmented Reality, and HD resolution video streaming will be easily incorporated into every mobile tech sector.
We will see 360-degree video recording, virtual reality mapping systems, and 3D industrial modeling on mobile devices with the help of 5G.
Artificial Intelligence (AI)
The adoption of Artificial intelligence in most markets, especially on mobile devices, has opened a new era.
Applications like Google Assistant, Siri, and Replica have become more powerful and reliable. They learn from you and use the Internet of Things to complete different activities.
Also, Artificial intelligence is becoming a significant part of mobile app marketing. Marketers use AI-powered Machine Learning (ML) to research users’ behavior and optimize products accordingly.
Reports show that ML-based mobile apps will increase in 2021.
Mobile Commerce – eCommerce Apps
Stats show that mobile e-commerce applications have a higher conversion rate than mobile pages. 54% of mobile users purchase using apps of companies. People are using mobile commerce apps and find them easier to use than most mobile sites.
Every day, many companies releasing new apps to increase sales. eCommerce apps have many advantages and many people will use these apps in 2021.
Applications for Wearable Devices
Wearable devices connect with the user’s mobile phone and receive messages and mobile internet connection updates. Smartwatch will become a trend in 2021. So the wearable software market is expected to rise in 2021.
Features like collecting user’s health data, accessibility to social media, etc, have made wearable devices the hottest trend in 2021.
The most profitable wearable apps in 2021 will be in the wellness, healthcare, and automotive category.
Chatbots
Chatbots are becoming more smart and sophisticated. Chatbots on websites have grown in popularity because users like them. They are becoming the latest industry standard in terms of customer service.
With their mobile devices, users want to save as much time as possible. Instead of spending their time in offline interactions, users choose to study, order and receive information online.
With the availability of chatbots, this information can be provided instantaneously. Also, websites and applications are using chatbots to improve user experience.
Mobile Wallet App
Mobile wallet app is the new trend in 2021. Online transactions, online orders, online purchases, and online cash are popular applications for mobile wallets. With the ease and convenience mobile wallet apps offer, many people will start using them in 2021.
Online shopping has grown because of the pandemic. Applications like Google Pay, Apple Pay, and Samsung Pay have gained popularity and importance. Almost all transactions and orders can be done with these mobile wallets.
Even Amazon and other e-commerce websites are using mobile wallets.
In a few years, virtual money is expected to be the main currency. 2021 is the year where mobile wallet applications will be trending and popular.
Mobile app development companies should remain up to date with the latest trends. People love mobile apps and app companies will keep creating new mobile apps for businesses and users.
Today it seems like every business provides some sort of mobile application. There is a lot of competition in the app store so you need to optimize successfully your mobile app. Discover the secrets in this infographic…
Here are some of the mobile application development trends that you should know about in 2019:
Artificial Intelligence
Artificial Intelligence growing over the years. AI will change the online world and our lives. It’s the future! The International Data Corporation estimated that the AI market would be over $40 billion by the end of the year 2020. So far, the manufacturing and medical sectors have made huge benefits by utilizing artificial intelligence.
Virtual Reality and Augmented Reality
The list of the current trend in the app development world would be incomplete without AR and VR technology. This technology makes the user experience more interactive and expected to become more popular in 2019.
On-demand Mobile Apps
There is a craze of on-demand services and the trend is expected to continue in 2019. Things are going to be more interesting as many other sectors are expected to get into the world of on-demand apps in 2019.
In recent years, some of the major on-demand apps have gained huge popularity. According to one of the reports the on-demand platform to generate more revenue in the coming years.
Blockchain Technology
Blockchain Technology has been launched a few years ago but grabbed attention in 2018. Major financial investors and institutions have generated huge profits, especially in the case of assets.
The blockchain technology market is expected to reach the $20 billion mark by 2024. You should also understand that app development companies will be looking to grab this opportunity.
Wearable Apps
There is a demand for wearable apps. For instance, in the healthcare sector, we have seen the use of apps to get the vitals including the blood sugar levels and heart rate in patients. Apart from the medical field, other businesses are also looking for new trends in the wearable app.
Internet of Things
The development of IoT is expected to go higher in 2019 as many sectors including e-commerce and education are looking to invest in the internet of things.
Payment Services for Mobile
Now, everyone carries their world on their phone. Banking platforms cannot spare from this development especially when we are talking about mobile application development.
In 2019, you will come across many other mobile payment options.
Cloud Storage Platforms
The increase in the demand for various mobile applications eventually leads to an increase in the requirement of cloud storage. The cloud services make it easy for you to store more data in your business.
This will also provide high security and privacy of your data. It is estimated that cloud-based companies will grow more in 2019.
Chatbots
Chatbots are trending in every industry and in 2019, chatbots are expected to take over various communication facets in the mobile app world. This technology minimizes the need for human-to-human interaction in different fields.
Many companies are using chatbots and generating profit, because of effective customer engagement.
Application Performance Management (APM)
The performance of any mobile application depends on different factor and varies across the board. To deliver the best services to users, search bots like Google and Bing enhance the excellence of these platforms, which gives you the ultimate experience while accessing apps.
The year 2019 is going to bring some major evolutions in the mobile app development and every mobile app development company is trying to adapt the latest changes. In 2019, we should expect the exponential development of on-demand and wearable apps.
Also, we will see AI expanding in different industries and making their impact. The technology is growing and changing and also is changing the world!
With a business app, you can reach over 6 billion mobile device subscribers around the world.
With a business app, you can reach over 6 billion mobile device subscribers around the world. Startups or large companies want its application to take place in the customer’s’ smart devices.
Today thousands of apps appear on the app store daily, no entrepreneur can be sure for success by posting an app. It is very easy to get lost in the crowd of mobile applications on both Google Play and App Store.
Here are some practical tips on how to create a successful app
1. Define the goals
You have to define your business goals and set the app roadmap to achieve them. The roadmap gives you an idea about the required features for your customized app. A successful app is one that attracts and retains users while simplifying your business processes.
2. Understand consumer behavior
An app should effectively address the requirements of your consumers and can able to fulfill their expectations. You need to understand consumer behavior along with the latest market trends to develop such an app. You need to integrate all the features necessary to entice your consumers through assisting them in completing the tasks.
3. Keep it simple
The rich user experience is all you want to offer. You need to keep your app as simple as possible. You can also opt for a beta version and ask for the feedback before launching your app on the market.
4. Measure impact
You need to set app metrics including Daily Active Users (DAUs), churn rate, retention rate, etc. for finding its overall impact on your business operations along with its market performance.
It is difficult to measure the success of your app without these metrics in place. Mobile app performance analysis also assists you to strengthen your position through enhancing the ability to satisfy the mobile needs of your customers.
5. Use the cloud
With the cloud, you ensure the seamless performance for your app that can translate into the pleasant user experience. All you need to check that the data flow freely across devices of employees as well as customers with your complete control over access and modification permissions.
6. Focus on performance
Many companies tend to focus only on the appearance of an interface for making apps successful among the users. But, the only appearance is not everything. You should also emphasize the performance of your app.
Android OS is integrated into different devices with high variation in display size and features, therefore, you need to make sure that your app works well on every notable Android device. The same is true for iOS devices also.
7. Regular updates
Just refrain from improving your app on the continual basis. However, regular updates are necessary to get the competitive edge using technological advancements. You can retain your app users by giving them what they want in your app.
8. Privacy protection
The privacy protection holds the key to success. These days, as incidences of security breach keep on rising, people become more conscious about the safety of their crucial information. Don’t compromise on implementing the best safety features in your app.
9. Use the social media
Social media channels can offer you the most powerful platform for communicating with your customers. You can remain active on various social media platforms for solving queries and getting feedback about your newly launched app.
A personalized feeling is very effective for your customers. You can give a personal touch to your brands and application through social media and leverage its benefits in making your app viral.
SEO Tips For Mobile Marketing
Mobile SEO is nothing than a conventional SEO, creating content and tagging to make it stand out online. These mobile SEO tips will help you to avoid search engine penalties and maintain better online visibility.
1. Google My Business
One of the most important and effective mobile marketing move that business owners can do is signing up for Google My Business account. It is free and simple, by filling the information to the best of your ability and add more possible pictures of your business.
2. Using social media
According to reports, average mobile users spending their 80% of the time on social media of the total times they are spending on the mobile. These social media sites bring a huge amount of traffic to your website.
So, to improve visibility to mobile users, priorities your social media marketing strategy. The frequency of posting, Quality of content and optimized social media campaign will help your brand stands out.
3. The plug-ins for mobile SEO
If your website uses WordPress or another content management system (CMS). you can use various plug-ins to improve your mobile site more user-friendly. One of the popular CMS, WordPress offers a large number of plug-ins to optimize images, improve speed and take care of other important mobile SEO factors.
WPtouch is the popular universal WordPress plug-in that will create a Google-approved mobile version of your website. If you can’t afford a professional to update and optimize your website, try these plug-ins to build a mobile-friendly website and improve visibilities.
4. Use keywords
It is proven that mobile users search differently than other desktop users. Optimize your content for mobile keyword search phrases to show up your content to the right people. Find the right tools to find the right keywords for your content, you can find keyword comparisons by the device in Google’s Search Console.
5. Improve page loading time
For the mobile SEO, page loading time is the most important issue. There are many factors that define the page loading time. Gzip compression, Image optimization and using Google AMP (Accelerated Mobile Pages), there are some tools and plug-ins to perform this tasks and improve the faster loading of mobile web pages.
You will find more infographics at Statista
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