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Article Marketing: An Effective Strategy for Your Online Business

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Article Marketing: An Effective Strategy for Your Online Business
Article Marketing: An Effective Strategy for Your Online Business

 

An effective and powerful online business strategy that is frequently overlooked is article marketing. Effective article marketing is when you create quality written content that is relevant to your target market and submit it to other related websites, ezines, blogs and article directories where it is published for free.

The organic search engine results for your internet business are improved by article marketing. It provides backlinks from other websites, improves visibility for your targeted keyword phrases and helps to establish you as an authority in your industry.

There’s probably a good chance that your competition is not using this online business strategy because effective article marketing takes time, skill, and effort. It also can be done without costing you any money.

Like all internet business strategies, it has to be done correctly to get results. Here are 5 tips you need to know.

1. Right Keywords

Having the right keyword or keyword phrase is crucial to the success of effective article writing. Research what keywords would most appeal to your target market. Proper use of keywords will get you noticed quicker on search engines and help you get a higher ranking.

2. Information and Value

You need as much information about the subject matter that you can find. Your target audience may already know quite a lot about the subject and while you may not be able to give loads of information and facts that they don’t already know, they will be able to tell if you know what you are talking about.

Find out who, what, where, why, when, and how about your subject matter. Give information and value to your readers.

3. Attractive Title

Effective article marketing needs a compelling and attractive title. The title of your article is like the headline of an advertisement. An eye-catching title will stand out among all the others the reader is likely to see. In addition, write a strong opening paragraph that will make the reader want to keep reading to find out more.

4. Easy to Read

The content of your article needs to be well written and easy to read. Use your keywords throughout the article to make it easier to find, but don’t do too much. As a rule, use your keyword once for every 100 words.

Avoid using technical jargon and abbreviations and always write from your reader’s perspective and at a level that they will understand.

5. Have A Call To Action.

Effective article marketing is more than providing valuable information. Don’t forget that your online business strategy is to get visitors to your website. Your article needs to motivate the reader to visit your website to find out more.

Do not assume that they will click on the link within your article. If you don’t tell them what you want them to do, the odds are that they will not do it. You have to tell them the benefits of visiting your website so that they have a reason to do it.

The Benefits of Article Marketing

Content is king. That is why writing articles is one of the most effective Internet marketing methods. Online users just can’t get enough information on various fields. Providing information through these articles is a surefire way to drive targeted traffic to your website.

Here are the benefits of article marketing

1. It’s absolutely free.

All you need is your thoughts and your computer. If you have those, nothing will stop you from typing words that will make you complete that article for your website. You need to write high-quality and informative articles to achieve higher rankings on search engines.

2. Your website will be noticed in a short period of time.

Submit your articles to article directories that get the most web traffic and in no time your website will be crawled. That is if you don’t forget including your resource box or byline.

3. Obtain backlinks automatically.

When you submit your articles to directories, surely, other websites will make use of your article too. With the copyright terms of your articles, the URL of your website will still be intact and will subsequently direct more traffic to your website.

4. Become an Expert

You have to show that you are knowledgeable on your field or on your niche. Writing unique and informative articles you will become an expert. A great advantage for you and your business. You will gain trust and targeted traffic.

Remarketing: An Effective Strategy for Your Online Business

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Remarketing: An Effective Strategy for Your Online Business
Remarketing: An Effective Strategy for Your Online Business

 

Remarketing. An effective strategy for your online business. How to grow your brand and increase your sales with a remarketing and a retargeting online strategy. What you need to know about these profitable techniques and how to make money online.

The Effect and The Feature of Remarketing

Remarketing is a feature in Google AdWords tool that allows you to revisit or follow people who have previously visited your site. It is a strategy and a technique of leaving a lasting impression in the mind of a visitor by showing him relevant ads across the web.

Another term for remarketing is ‘retargeting’. This feature helps you remind your prospective buyers about your products and services.

Using the remarketing feature for your website is simple, and you need to follow a few simple steps to achieve results. First of all, you need to add the piece of code given by AdWords, known as the remarketing tag, to all your site pages.

The code can be added anywhere; however, ideally, it should be added to either the header or the footer. Once it is done, you can create remarketing lists for any of your web pages.

When someone visits the page, their cookie id is added to the list and your add keeps following him till he does not clear his cookies. You can go ahead and create a campaign in AdWords to target specific types of audiences.

The Advantages of Remarketing

Remarketing is an advanced way of targeting a specific category of the audience that you think can become future customers of your products. The best way to ensure maximum return on investment is to target the right audience and show them relevant ads, more than once.

This would not only leave a mark in their minds but would also remind them to check out your products once they are ready to make a purchase. In short, remarketing is one of the most effective tools for customer engagement and increasing sales.

There are many types of remarketing through which you can target your audience. You can remarket through the display network, search ads, dynamic remarketing and mobile apps.

How to Decide Your Target Audience

The first step to achieving success in remarketing is to decide your audience. Before developing a strategy, you need to analyze your data. You will then have to decide the audience you would like to target.

You can have various parameters to decide upon your target audience. For example, the pages that they visited, number of visits, time spent on a product page, etc.

Remarketing is a strategy that is useful for every website that wishes to improve its sales, promotes brand awareness, or audience loyalty.

Remarketing with Google

The most important benefit of remarketing with Google is that your prospective customers will think of your brand or products when they decide to make a purchase. You can also improve and customize your strategies according to the needs and requirements of your customers.

You can reach out to a large number of people and target your audience in different ways.

Remarketing and Retargeting

Selling to an existing customer is more profitable and easier than creating a new customer. This is the reason behind the importance of remarketing. This could be achieved by selling an updated version of the product. With the advances in technology, remarketing became easier.

While most people think of retargeting and remarketing as different words for the same meaning, there is a difference between the two.

For an online business, retargeting is going after visitors who came to your website. These visitors usually didn’t buy or even didn’t spend a long time on the website.

On the other hand, remarketing is going after your customers to promote more products or a new version of the original product.

For retargeting online, we use the cookies to detect the visitors. After that, we can display our ads to them anywhere on the internet. Google Adword is by far the best network to use this strategy.

While you can use the same technique with remarketing also, you can use email marketing. This is why it’s very important for any business to collect contact information of its customers.

Marketing is a mix of art and science. Finding the right balance will help you to grow your business and your sales.

5 Reasons Why it’s Better to Buy an Existing Website

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5 Reasons Why it's Better to Buy an Existing Website
It’s better to buy an established website which is already successful than to build a new website from scratch. The established websites can be a smart move for those who are looking out for a sure income from day one.

 

It’s better to buy an established website which is already successful than to build a new website from scratch. The established websites can be a smart move for those who are looking out for a sure income from day one.

Here are 5 reasons why it’s better to buy an existing website.

1. You will have to do less hard work

Since you are thinking of buying an established business online, you don’t have to design or coding the website to get started with the business. You can revamp the acquired website whenever you want, it is not mandatory to do it immediately as it still makes sales.

You will not have to pay anything from your pocket as you will make money from the first day.

2. Save time and money

It is the best way to own and run an existing business rather than building a website. It’ll be a great idea to take advantage of someone who wants to sell the website instead of spending effort, time and money on creating the entire set up from scratch.

5 Reasons Why it's Better to Buy an Existing Website
5 Reasons Why it’s Better to Buy an Existing Website

3. Existing websites have already traffic.

Most of the existing website will get traffic from SEO rankings, Social media, or Marketing campaign. With the help of some marketing skills, you can easily monetize the existing traffic that you are getting on the website without any effort.

4. An established website has a customer database.

Generating a customer database with potential customers can be difficult and time-consuming as well. Those websites that are doing well will have a ready-to-use customer list. Once you acquire the ownership of the existing business, you will be provided with the access to the lists of customers so that you can contact your customers directly for offers, and promotions.

5. An established website offers revenue from the first day.

We all know that there is no instant success in any new business. However, it can be quite profitable if you are buying a website that will offer revenue from the very first day. Here you will only have to focus on how you can expand the business while accelerating the flow of income.

How to Sell your website

A lot of business owners are getting involved in forming their own e-commerce business where they can sell products or services and make a profit. Maybe out of passion, you have developed a website with an idea of starting a business from home. After a point of time, you might think to sell your website and start something new for your business.

You will be looking for a good marketplace to sell your website. However, the next step can be a challenging part as you will have to evaluate your own business. It is an essential aspect to evaluate your business website and find out how much is your website worth or it can be sold for.

How you can find out the worth of your website and how can sell your website for a higher value.

The website only makes value if it has the potential to provide a good return on investment. The buyer will only invest in those websites that can make sales and offer better revenue.

You as a seller and the customer is a buyer will obviously have a different mindset about the website. The buyer who will be investing in your website might expect a quick payback and he will decide the amount based on the risk.

Each and every aspect comes under consideration while evaluating a website such as the development and maintenance cost of the website, domain fees, traffic, monthly sales and profit, the amount spent on promotion and ads, etc.
How will a BUYER evaluate the website?

5 Reasons Why it's Better to Buy an Existing Website
5 Reasons Why it’s Better to Buy an Existing Website

Most of the buyers are willing to pay a higher amount of what the business is generating but it is determined by the amount of risk involved. The lesser is the risk, the higher amount will be spent by the buyer for a website.

Factors involved in evaluating a website:

• Consistency in earnings
• Business growth
• Automated systems
• Revenue streams
• Traffic and ranking

Here’s how you can maximize the value of your website:

1. Estimation and paperwork: It is necessary to have all your assets, profits and expenses calculated.

2. Simplify your routines and other processes: It is necessary to ensure all the processes are functioning excellently. It will be a great idea to cut down unnecessary expenses.

3. Try differentiating whatever you are offering: You will have to look for a way to differentiate your business from the other competitors. Try figuring out what makes you stand different and exclusive from other and showcase it to your buyers.

4. Organize your business: keep things organized so that it attracts more buyers. It’s a great idea to make your business more organized while fixing any kind of problems. An effective and profitable website have more value.

9 Reasons Why You Need An Effective Custom Online Store

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9 Reasons Why You Need An Effective Custom Online Store
The e-commerce industry growing every day as everyone wants to open an online store. Even teenagers are showing interest in start-ups with setting up a store online. But, the competition is very high. So, you need an effective custom online store if you want to win over your competitors.

 

The e-commerce industry growing every day as everyone wants to open an online store. Even teenagers are showing interest in start-ups with setting up a store online. But, the competition is very high. So, you need an effective custom online store if you want to win over your competitors.

There are many e-commerce platforms that allow you to build a store online quickly. Here are the 9 reasons why you need a custom online store.

1. Customize your products for your customers

The advantage of e-store is to meet your consumers’ demands and needs. This can only be served by a custom online shop. If you have a store of dresses, you need some personalized filter options like sizes, colors, and fonts to help buyers.

If you copy a template, it will not fulfill your all requirement. A well-structured store serves people in the best way and is successful in retaining customer interest.

2. Store and shipping options

These days, most of the business stores offer a variety of products that need different shipping options. Your consumers will be happy to get their favorite name for their order shipments. Only a custom online store will offer such benefits.

3. A custom e-store for multiple vendors

You may be working with multiple vendors and everyone has different requirements. So, customize options help them use the best way to ship their products. When you have many vendors, you have many income streams.

4. Offers promo-codes and discounts

Discounts and promo-codes attract more people. With a custom e-commerce store, you can plan unique promo codes on the purchase. In the e-commerce industry, this move has been recognized as a very attractive step. When you design a customized store, you can generate as many discounts as your business needs.

5. Online store with backend software support

Backend software is necessary for all the online stores. Integrate the software with the store and easily do some complex works. You may need a software support for tracking your order. So, always opt for a customizable store that allows you to use the features of your demands.

6. Different needs of your customers

The requirements of customers are different. While some want an easy purchase, some love to visit an organized store with products in a right place. As people make a purchase decision after several visits, you have to give priority to their needs.

7. Credit card processors

Pre-built themes do not always process all credit cards. It may disappoint your buyers and can be a reason for leaving your store without any action. Add different credit card processors so that you can make your customers happy.

8. Online store security

You have to make your store secure if you want more consumers. The e-commerce, security issue holds a major importance. You should take a strict step to protect consumers’ confidential data and the payment card details. When you opt for a custom e-commerce store, your store will get boosted with such necessary details.

9. Management inventory

An inventory management is a prime concern for all e-commerce companies. When you have a number of stocks, your company will also run well. To maintain this critical concern, you need to connect vendors with the inventory management system. When your product inventory is low, the system will generate the order and send it to the vendors automatically.

WordPress and Small E-commerce Stores

WordPress is no more a simple publishing platform. It is now considered to be one of the most powerful CMS. Several reputed names like BBC, Mashable, CNN, TechCrunch, etc. Use WordPress as a platform for their website.

Initially, people were quite skeptical about using WordPress to build e-commerce websites. But now, thanks to WooCommerce the scenario has changed and WordPress has become a favorite platform for several small e-commerce store owners.

So what makes WordPress a popular choice amongst them? Let see the advantages.

Extremely easy to install, configure and use

In past, if you have tried creating your blog with WordPress you must be aware that it is very easy to create an account and write blogs on it. You don’t need to know to code in order to create a website with WordPress.

However, if you have specific demands, you can also hire professionals who provide with WordPress customization services and create your website exactly according to your business requirements.

WordPress enables you to add products, monitor sales and gives you all the documents you need so that you can manage your WordPress store while you are expanding your business.

Many of eCommerce Themes and Plugins

The foundation of WordPress is laid on its array of themes and plugin architecture. With the help of unique themes, you can make your e-commerce store look extraordinary. You can also make use of plugins that define the functionality of your website.

There are several companies that provide WordPress plugin development services at cost-effective rates. Using these plugins, you can turn your ordinarily functioning store into a successful e-commerce shopping site.

Save on monthly fee

Most of the e-commerce platforms today charge a monthly fee and a transaction fee for hosting your e-commerce store. With small business owners, this might be a problem as it is difficult for them to pay the monthly subscription until the targeted sales are achieved.

With WordPress, things are different. When you create an online store with WordPress, you have to pay only for what you actually need. This includes paying for the domain name, themes, and plugins which is a onetime investment. Undoubtedly, it’s the best way to start an online business.

Find all the support you need

As WordPress is open-source software, you can use and modify the source code to suit your business requirements. There is a supportive community behind WordPress that always makes itself available whenever you get stuck.

It also gives you a complete control over your e-commerce store and keeps you away from the commercial restrictions and tight rules imposed by some e-commerce firms.

SEO friendly

Initially, as WordPress started as a basic blogging tool, it provides with all the features one needs to get their eCommerce site ranked high on search engine pages. This makes the platform SEO friendly and perfect for the business owners who want to attract a huge amount of traffic.

With other e-commerce platforms, it can be quite difficult to fetch traffic easily. WordPress also has the potential to take care of several SEO related problems. All you need to do is provide with high-quality content and WordPress will take care of the rest.

Can be easily integrated with your existing website

The best part about using WordPress for e-commerce is that it can be seamlessly integrated into your current e-commerce store. If you decide to set up an online store without planning, there is no need to redesign your website.

All you have to do is install a Woocommerce plugin and you’re done! As Woocommerce plugins can be easily integrated with your e-commerce store, your website will have a look and feel similar to other parts of your website.

Offers excellent product customization

Products are the most important part of any e-commerce store. Moreover, store owners keep adding and removing different products at regular intervals. It can get quite confusing and overwhelming if there are complex products like clothes.

With WordPress, you will never face any issues as it will provide you with a user-friendly dashboard and make your shop look unique and colorful. Customizing the product also becomes easy with WordPress as doing it as easy as publishing a blog post.

Effective Tips: Turn Your Blog Into an eBook

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Effective Tips: Turn Your Blog Into an eBook
Every time you write a post on your blog, you write great content. You spend time on that content, and it has real value. Why not publish it in a book?

 

Every time you write a post on your blog, you write great content. You spend time on that content, and it has real value. Why not publish it in a book?

Do you have content worthy of recreating into a published book?

In reality, many bloggers have pulled valuable content from their blogs, edited, rewritten their posts and turned them into books. Some writers, such as Krystine Kercher, format blog posts into that specific line of thought and write chapters of their book as blog posts you can read. Then publish the book with all of the chapters, so you have it in one brilliant well-bound presentation.

Even if your blog has an incredible cover, the design of your book cover can improve the marketability of your book. Purposeful design is always an option over the random header and blog branding that takes place on your website. Why not improve the brand with a great book cover?

There’s a secret to writing blog posts for publication.

Have a plan for each blog post.
Create an outline and add your blog post to a specific part of the eBook document.
Fill up your outline with articles you write on your blog.
Submit your document to a publishing company online – like KDP Amazon
When you sit down to write a blog post, you need to have a plan. Not only should your blog post offer incredible value to the reader, but it should be set up in an organized way so the reader recognizes the value of what they’re reading right away. Don’t lead readers astray – give them what they need.
Write with intent!

What You Need to Know About Publishing and Promotion

A book description. Smashwords, a famous publishing company, requires a long and short description, so have both ready.

• A list of seven keywords. Checking Google to research common keyword searches used for the type of book that you use. For example, “science fiction” is fairly broad and will probably put you on page 1,000,000,000 or lower.

Keywords like, “alien invasion colonization” will narrow that down and put you higher on a search list, many people do search that way.

• A book cover. You can buy images from iStock or Shutterstock for this. MorgueFile has free images available. Asking the photographer’s permission to use their photo for a book cover.

Go to Smashwords to create a free account to download the eBook. Follow their formatting steps carefully.

This is an intensive evaluation process to make sure your book is going to appear correctly on e-readers and e-reader apps, and the guidelines are strict. Don’t be discouraged if you get declined a couple of times and have to reformat.

There’s a different process to publish on Amazon, but it’s easy.

The process to publish through Amazon is easier. To publish, you start by going to Kindle Direct. If you have an Amazon account, then you can use your Amazon login to enter. From here, they walk you through the process. It can take up to 72 hours for your book to publish.

The best news is that publishing this way is free.

Here are a few more notes on self-publishing to make the process smoother

• A price point between $0.99-$2.99 is standard for eBooks and usually generates the most sales. $2.99 allows you 70% royalties.

• You can’t enter your book in KDP Select if you also publish through Smashwords. The KDP Select program is only for books that are published through Amazon and nowhere else. It’s up to you if you choose to only publish through Amazon.

• If you publish on Amazon, you’ll also need to set up an Amazon Author Page. Again, you can use your regular Amazon login, and they pretty much guide you through the process. You’ll need to go to this site to claim your book once it publishes – that isn’t automatic.

• If you’re on Goodreads, you’ll also need to claim your book there. I recommend claiming it on your Amazon Author Page and Goodreads at the same time, so you’ll have all the ASIN number from Amazon to enter on Goodreads so they can link it.

• If you don’t have a PayPal account for book royalties, set one up before you publish. Both Amazon and Smashwords can transmit your royalty payments quick and easy through PayPal. Be sure to get the app for your phone so you can process those payments quick and easy.

• Converting your manuscript to a PDF so you can download it for your copyright and to send as a review copy to reviewers. Do a search online for “Free PDF Converters.” Most of them will allow you to convert a few documents a day for free.

• If you want to formally apply for a copyright for your book, you can do so by going to https://eco.copyright.gov. It costs $35, and you have to publish the book first. Be sure to have a credit card handy, and to be ready to download a PDF of your manuscript for them. Don’t be surprised if it takes 6 months or more to get it – they’re slow.

Promotion Tips

Once it’s published, you’re ready to shift from writing and publication to promotion of a published work.

Self-publishing is great and offers you a lot of freedom to run specials on your books to boost sales, but 100% control also means 100% responsibility. It’s on YOU to get this book out to the world. The publishers don’t promote your ebook. They simply deliver the book to the world and take their cut when it sells.

When it comes to promotion, a web search for eBook promotion is your best bet.

Social media (Twitter and Facebook) also have a lot of promotional posts for this stuff.

• Watch out for scams. There are a lot of places that will be glad to take your money for promotion, but they won’t deliver anything in the way of sales.

• You can change the price easily when you self-publish. Consider running sales from time to time. Offer discounts.

• Book reviews have been another good sales spur. Unfortunately, reviewers can be picky, and many of the better ones charge a fee to review it. You can apply for a free review, but you’re more likely to get picked up if you pay the $59 for an express review.

But if you get a five-star review, then you get a special seal you can use, and permission to use a blurb from the review on Amazon.

• November and December are a big time for holiday ads. May review services run specials to include your book in an “advertising blitz” along with others. They may ask you to provide a prize for a raffle or drawing.

Some may ask you to participate in discussions or social media events on certain days. You can do this from home, but be sure your schedule will allow you to be available online for a few hours.

• If you don’t have a profile on Goodreads, get one. This is a social media site exclusively for books and the best place to reach readers and other writer’s. Set up a profile both a reader and author, link up your books to the author dashboard, and participate in groups in your genre.

This is a great place to find readers, reviewers, beta and proofreaders, advice on reading and writing, etc. Plus, you can get advertising and promotion tips as well.

• Use a social media manager like Hootsuite to schedule posts. It’s pretty easy to have them sending a promotional post while you’re having supper or doing your workout.

• Remember that your priority is to sell your book to people you don’t know. It’s tough, but success means reaching readers that you don’t know who will buy, like, review, and recommend your book to others who they know. You have to grow that circle through these promotional efforts.

It’s a lot of work, but it’s worth it if you love your writing and want it to remain truly yours, instead of handing it over to others who have their own interests and their ebooks to promote.