1. What Is YouTube Algorithm? – Explanation

YouTube algorithm is a series of algorithms. They recommend videos to YouTube users.

YouTube Algorithm: How to Improve Your Video Marketing Strategy

There are 3 separate algorithms on YouTube. 1. YouTube’s home page 2. suggested videos, and 3. search results.

The home page and suggested videos’ algorithm drive the most traffic to video content.

2. How does YouTube’s Algorithm work?

The home page algorithm is based on two ranking factors. Performance and Personalization

a. Performance

Metrics such as average view duration, click-through rate, likes, dislikes, shares, etc.

When you upload a video on YouTube, the algorithm shows it to a bunch of users on the home page. If they engage with it – watch it, like it, share it, etc. – the algorithm starts to show it to more users.

b. Personalization

Personalization is based on users’ watch history or what they’ve watched in the past.

Past behavior is an effective determinant of their interests. So the algorithm shows your videos to only those people who’ve previously shown interest in the topic you’re targeting.

Useful Tips

Create content that appeals to your audience. If your interests don’t align with viewers’ interests, you’ll have a hard time growing your YouTube channel.

Create interesting, audience-relevant, content for your YouTube channel to get people to watch more.

The algorithm looks at which channels users watch and the topics they’re interested in to rank videos in YouTube search.

Track audience interests. This helps you create topically relevant content for your channel.

3. How to Improve Your Video Marketing Strategy

a. Use keywords

Keywords help the YouTube algorithm understand what your video is about.

b. Attractive title

An effective video title will entice people to watch your video.

c. Use a custom thumbnail

Like an enticing headline, the role of a custom thumbnail is to attract viewers.

d. Use subtitles

Adding a subtitle file to your video improves its accessibility.

e. Cross-promote videos

You don’t have to rely on the YouTube algorithm alone to grow your viewership. You can drive external traffic to your video content as well.

Last Tip

YouTube is the second bigger search engine. Also, 694.000 hours of video are streamed per minute on YouTube.

To grab your audience’s attention, you need to work with the YouTube algorithm (not against it).

Create quality video content that YouTube users will enjoy and share.

New Video Marketing Tip!

Discover the Best Platform to Promote Your YouTube Videos.

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