Tag Archives: advertise
How to Advertise Your Business Effectively and Not Spam
There is a fine line between advertising and spam and unfortunately many business owners do not understand the difference between the two. This is important because an Internet marketing campaign can help to attract new customers and keep existing customers loyal. Spam is likely to alienate both new customers and existing customers. This can be extremely damaging for your online business.
Banner ads are one of the most popular strategies which accompany an Internet marketing plan. These ads are usually ads which appear at the top of websites. It is from this appearance that they earned the name banner ads but actually banner ads can refer to ads of a variety of different sizes and shapes which appear in an array of different locations on a website.
In many cases the business owner purchases advertising space on these websites but the banner ad may also be placed as part of an exchange or an affiliate marketing campaign. Banner ad exchanges are situations in which one business owner posts a banner ad on his website in exchange for another business owner posting his banner ad on the other website.
Now that you understand what banner ads are, it is also important to understand how they can be overused and appear to be spam. Judiciously placing your banner ad on a few websites which are likely to attract an audience similar to your target audience is smart marketing, placing your banner ad on any website which will display the ad regardless of the target audience can be construed as spam.
Internet users who feel as though your banner ads are everywhere they turn will not likely take your business seriously and are not likely to purchase products or services from you as a result of your banner ads.
Email campaigns can also be very useful tools in the industry of Internet marketing. These campaigns may involve sending periodic e-newsletters filled with information as well as advertisements, short, informative email courses or emails offering discounts on products and services.
Loyal customers who opt into your email list will likely not view these emails as spam and may purchase additional products and services from your business as a result of this marketing strategy. Additionally, potential customers who have specifically requested additional information on your products and services will also find this type of marketing to be useful.
However, email recipients who did not request information are likely to view your emails as spam. Harvesting email addresses in a deceptive manner and using these addresses to send out mass emails will likely always be considered to be spam.
Finally, message boards provide an excellent opportunity for business owners to obtain some free advertising where it will be noticed by members of the target audience. If the products and services you offer appeal to a specific niche, it is worthwhile to join message boards and online forums related to your industry of choice.
You might consider including a link to your business in your signature or posting the link when it is applicable to the conversation. However, care should be taken to carefully review the message board guidelines to ensure you are not doing anything inappropriate.
This technique is smart marketing. Conversely, replying to every message with a link to your website when it is not relevant to the conversation is likely to be construed as spam by other members. Once they begin to view your posts as spam, they are not likely to visit your website via the links you post.
Why Invest In A Home Based Business and How to Advertise for Free
You can avoid all the negative things associated with going to the office everyday by investing in a home based business. As the term denotes, a home based business refers to a business venture that is based right in the comforts of your home.
Most people dream of a home based job not only because it offers them an opportunity to work at home sans the hassle of going out and traveling to work everyday but also because of it financial rewards. A home based business may be risky because one never knows what fate awaits his business venture. However, a person who has successfully established a home based business has struck gold.
A home based business affords one all the freedom to do as he pleases and to operate his business using his own style and skills. On top of that, a home based business requires little capital and low overhead. Compared to a mall-based business which requires expensive rentals, a home based business requires no rent at all and this can be a favorable factor in the success of the business.
A person starting up a home based business will usually choose a business which is already familiar to him either because he is already practically in that business or it is his hobby. In such case, it is presumed that he already has most of the equipment needed to start the business. Most homes already have telephone connections so using a telephone for your home based business would no longer be an additional expense.
If you are already equipped with computers and printers you can also use them in your home based either for printing marketing leaflets or for setting up an inventory. You can even make your computer the basis of your new home business catering to the printing and computer requirements of your neighborhood.
A home business does not only allow minimal capital but it also creates savings for the businessman. The savings can be in the form of your budget for fuel, working clothes, vehicle depreciation and time which would be otherwise expended if you work somewhere else.
If you work for someone else, you get a fixed amount every month no matter the amount of effort you exert in your work. If you own a home based business, what you will earn will depend on how industrious you are and how dedicated you are to your business. Simply said, the more effort you exert in a home based business the better your financial rewards will be.
How to Advertise your Business for Free
The idea of marketing a home business may scare some people, simply due to the high costs involved with home business advertising. However, there are plenty of ways to promote your home business without breaking the bank.
1. Get Free Press
Any time your home business has some type of accomplishment or sponsors a contest or event, try to think in terms of newspaper articles, etc. Use any and every fitting opportunity to send an article to the local newspaper, mentioning your home business and home business related happenings. Make the home business article short and concise, and always include a picture, because this will draw more eyes toward your home business.
2. Make Use of Free Classified Ads
Many websites, even locally, offer free classified advertisements for your home business. Although this takes a little time and effort for the home business owner, it might be an effective way to advertise your home business, especially if your home business is conducted through the internet.
3. Link Up with A Similar Home Business
You may want to spend some time scouring the internet for a home business that is similar to yours. Obviously, you will not want a home business that is in competition with you, but rather, look for a home business that caters to the same type of customers as your home business does. Then, talk to the home business owner and see if he or she might be willing to place a link to your home business web site on his or her site. In addition, you will also put a link for their home business on your home business web site. In this way, each home business can help the other to gain more customers, without incurring any cost.
There are plenty of ways to advertise your home business without spending a penny. The best home business marketing tool you have is your mind. With creative strategies and ideas, any home business owner can garner a lot of attention to the home business without needing a lot of extra cash to do so.
9 Tips to Improve Your Google Adwords ROI [Infographic]
![9 Tips to Improve Your Google Adwords ROI [Infographic]](http://www.bestprofitsonline.com/myblog/wp-content/uploads/2016/09/stop-wasting-money-9-tips-to-improve-your-google-adwords-roi1.jpg)
7 Tips for Successful Keyword Search and SEO
If you have decided that you are going to advertise your internet business using search engine optimization, then you need to do some keyword search before you do anything else. Keywords will ultimately get you the visitors to your website that you need to be successful.
Using a keyword tool like Google Adwords Keyword Tool will give you ideas on the keywords your customers are using in their searches to find what they want. Be careful though, not all keywords are good ones. Some may be not work for you. So choose wisely.
No matter how you are going to advertise, article marketing, PPC (pay-per-click) or search engine optimization, effective keywords are important to each one. Below are simple tips you can follow to do a keyword search.
1. Do a Google search for Google Adwords Keyword Tool.
2 When you get there, type a keyword related to whatever product or service you are offering in the search bar.
3. Type in the captcha security characters in the box provided.
4. Click “get keyword ideas”.
5. You will get a list of keyword search marketing ideas related to your product or service and info on how many searches that particular keyword gets and what your competition is, in numbers. What you are looking for when you see these numbers is a high search rate with low competition. This is a good keyword.
6. Now, open Notepad and copy and paste the good keywords you find into it. Remember, finding good keywords may take some time. It is not always as easy as it sounds. They generally do not just jump right off the page into your lap. Be patient.
7. Keep searching, do this over and over again until you have several keywords that will work for you. Then you can start putting on your website together.
Oh, by the way, the domain name you purchase for your website should be one of these keywords followed by .com, .net, .org, etc. That way, when someone searches for that specific keyword, your site will be the first one they see at the top of the search results page.
Take that momentum and just build on it. Try not to get discouraged if you don’t make any money right away. Just learn new and different ways to drive more and more traffic to your website. The money will come later. This is by no means a get rich quick kind of thing. This does take work. Just like anything you have that is worthwhile, you have to work for it.
Starting a new internet business can be intimidating and confusing. You have to learn and understand what it is your customers want and need. Keyword research and SEO is the first step in that process.
Keyword Internet Marketing Tool
Using the right tools will help you get your internet business up and running faster and get the traffic you need to start making sales.
Keywords are just that, key. They are the key to opening the door and letting the people who are looking for your product in. The right keywords, used correctly, are a very important aspect of a successful internet business.
There are several things to keep in mind when starting your keyword research. Choose your keywords carefully. Make sure they are keywords that are actually being used by searchers today and are not outdated. Your keyword tool should have a section to help you with this. This way you can stay current and keep visitors coming to your website.
Use the keywords in articles or in a blog on your website. Write your own original content or if you do not consider yourself a writer, hire someone who is. Just give them your compiled list of keywords and have them write the articles or blog posts you need.
The paid versions will often offer you a lot more in terms of not just finding a good keyword but also helping you really dig down and finding some more obscure, yet great, keywords. The one problem you will face when using the Google keyword tool is that everyone is else is using it too. That means that hundreds or more of online marketers will be using this tool and focusing on the same keywords.
Learning how to do effective keyword research is the first step to making serious cash online. When you first start out you probably don’t have a lot of extra cash and if not, using a free keyword internet marketing tool will work just fine.