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9 Common SEO Mistakes: How to Fix Them

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9 Common SEO Mistakes: How to Fix Them
one of the most common mistakes many people do when building their website. They completely ignore keyword research

 

1. Ignore Keyword Research

It’s one of the most common mistakes many people do when building their website. They completely ignore keyword research. So, they built a website around keywords that nobody actually searches for or they build a website using the most competitive keywords online. This way it’s very difficult to achieve high rankings on Google and other search engines.

You should use the free Google AdWords Keyword tool and type in a few keywords. Take a look at the results and be sure to pick those keywords who have a good number of searches per month. Also, type your keywords into Google and make sure that you can win the competition and getting your site onto the first page of results.

2. Keyword Spamming

Mentioning your keywords many times on your web page or making big lists of keywords with a font color that is the same as the background color is not going to help your search engine rank. Neither is adding keywords that have nothing to do with the content of your page.

Always remember to concentrate on making your content good for your visitors, not just for the search engines. You do want to mention your keywords in specific places such as the TITLE tag, H1 tag, alt text, etc, but don’t overdo it.

3. Optimizing Only the Home Page

The homepage is often the most important page on your website with the most visitors, but that doesn’t mean you should ignore the rest of your website. You have to optimize all the pages of your website. Many people will spend all their time optimizing the home page. But it’s a great mistake.

You have to choose different keywords for each webpage on your website and for each blog post you create. This will enable you to get many times more traffic than you would if you only concentrated on the home page. Even if you choose less popular, less competitive keywords this can have a dramatic impact on your traffic if you have optimized pages on your site.

4. Bad Linking

You have to be very careful about who you link to. Linking to sites that have been penalized by the search engines could have a detrimental effect on your own ranking.

You should be careful about how many links you have on a single page. The Google webmaster guidelines state that you shouldn’t have more than 100 links on a single web page.

5. You Don’t Know Your Competition

Knowing your competition is very effective for your successful SEO strategy. Before you go ahead and optimize a page on your website for a particular keyword phrase you should take a look at the websites that you are competing with.

Enter your keywords into Google without the quotes and take a look at the web pages on the first two pages of results. Most people don’t go past page 2 of the results when they are searching, so you need to be able to compete with the sites on the first two pages.

Are these sites of big companies? Do they have high page ranks? If there are authority sites or popular sites in the results it doesn’t necessarily mean that you cannot compete with them, but you have to understand how much work you need to win them.

6. Poor Navigation Website

Developing a site using a poor navigation structure or using exclusively javascript menus could result in your website not getting fully indexed by the search engines.

Search engines can’t read javascript, so you need a text-based menu. Be careful and ensure that the search engines and visitors to your website can quickly and easily navigate to all the pages on your site.

An easy way to do this is to generate an XML or HTML sitemap. There are many free sitemap generators available on the internet.

7. Backlinks and Off-Site Optimization

One of the things you can not ignore is the off-site optimization and backlinks of your website. This means getting lots of backlinks from related, good quality websites and using your keywords and variations of your keywords in the anchor text.

Building backlinks is the best way to increase your search engine rankings and improve your SEO.

8. Slow Load Pages

It’s a big mistake if you have slow load pages on your website. We live now in the fast online world and if you have not fast load pages you will lose traffic, clients, and money. Also, you will lose high rankings and the first page on Google.

9. Mobile-Friendly Website

The same goes for not mobile-friendly websites. You can not create an effective SEO strategy without a mobile-friendly website.

Now you know the common SEO mistakes and how to fix them. It’s up to you to take action and create a very effective SEO strategy to achieve high rankings and the first page on Google.

9 Reasons Why Visual Marketing is Very Important for Your Business

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9 Reasons Why Visual Marketing is Very Important for Your Business
The visual marketing will communicate your message to your potential customers much faster and far more efficiently than using plain text.

 

Visual marketing is the use of images, colors, video, signs, and symbols to attract customers to your business. Studies have shown that we process visuals 60,000 times faster than text. The visual marketing will communicate your message to your potential customers much faster and far more efficiently than using plain text.

As you know the visual marketing all around. T-Shirts, billboards, delivery trucks, buildings, etc., are all examples of visual marketing. But the internet has opened up a whole new world of visual marketing and you need to realize the importance and the effectiveness of visual marketing.

Here are the 9 reasons why visual marketing is very important for your business.

1. Emotions

We make purchases based on our emotions and not on our logic. The visuals appeal to our emotions. The images bring out much more emotion than if we read the text describing it. Marketers know how effective is the visual marketing and use it for their business.

2. Visitors who view product videos are 85% more likely to buy than visitors who do not.

3. Blog posts with a visual can attract up to 3x more traffic than a plain text post.

4. Having visuals on your website can increase your traffic and the monthly unique visitors pretty fast.

5. Branding

Visual branding is one of the most important aspects of visual marketing. The images of brands have programmed our brain to think of one thing and it works!

6. Pinterest is a social site which uses mainly images.

Pinterest buyers spend more money, more often, and on more items than any of the other top 5 social media sites. Studies also show that when it comes to revenue on a per click basis, Pinterest beats both Facebook and Twitter.

7. Articles with images get viewed 94% more times than plain text.

8. Social Media – Using photos and images on your social sites will dramatically increase interest in your posts and response to your posts.

9. By using images on your website, it is possible to more than double your conversion rate.

The visual marketing will get you more traffic, boost your conversion rates and make your business more successful.

Attention! Always make sure you are using images legally. You cannot just copy and use any image you find on a website. Always check for license terms and usage specifics. Some terms only allow for non-commercial use and other such limitations.