Tag Archives: 7

7 Effective WordPress Plugins for Your Website

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7 Effective WordPress Plugins for Your Website
7 Effective WordPress Plugins for Your Website

 

WordPress plugins provide great ways to add functionality to your website. There are thousands of plugins in the WordPress directory. Some of them you would find quite helpful and useful.

1. NextGEN Gallery & NextGEN Pro

NextGEN is a WordPress gallery plugin that comes in free (NextGEN Gallery) and premium (NextGEN Pro) versions. NextGEN Gallery it’s the standard gallery plugin for many years. It’s extremely easy to use to create simple galleries. It’s powerful enough to satisfy the most demanding imaging professionals, creative artists, and photographers.

With NextGEN Gallery you can manage and display thousands of images with ease in a variety of album and gallery display types and sell prints and digital downloads.

NextGEN Pro’s package of extensions gives you an even more powerful tool. Many users that start with NextGEN Gallery may eventually upgrade to the Pro version for more effective results.

2. Logic Hop – Personalized Marketing for WordPress

Content personalization is generating lots of buzz these days. It’s making people more money by increasing conversions and sales. Logic Hop makes it easy for anyone to personalize WordPress and automatically display targeted content based on behavior, geolocation, UTM codes, and much more.

With powerful tools and ready-made recipes, Logic Hop will be your new favorite plugin. Try it free for 14 days. Their team will help you get up and running!

3. Rank Math SEO

This “Swiss Army knife” of SEO plugins it’s new and pretty effective.

You’ll also like the way Rank Math’s Content Analysis feature makes it easier to write SEO-friendly content. This useful plugin loads quickly and is easy to work with.

4. MapSVG WordPress map plugin

This mapping plugin has a variety of map-creating approaches you’re unlikely to find in any other software solution of its kind. MapSVG enables you to incorporate image maps, customized interactive vector maps and Google maps into your website.

You can also create maps from JPEG or PNG files, overlay a custom SVG file on a Google map, and add directory information and markers to maps you intend to publish.

5. Heroic Knowledge Base

An online presence that features a knowledge base to aid users (and website owners) can significantly contribute to a site’s overall UX and help to increase conversions.

Heroic Knowledge Base helps users find the information they seek and does so quickly thanks to its super-fast Ajax search feature. This plugin also provides article feedback and other information that helps to determine areas in which a website can be improved.

6. Blog2Social – Smart social media automation for WordPress

This all-in-one WordPress social media solution plugin enables you to schedule and shares your posts on 16 different social media networks. You can share your posts with others whenever you like and in the format you prefer.

7. WordLift (AI Helper)

Here’s a great opportunity to put artificial intelligence to work for you, and what better way is there than this AI-driven WordPress plugin that automates structured data markup using natural language processing to improve your content, navigation, and website rankings.

WordLift not only goes about the business of learning things about your website, but it also helps you build the data that Google needs to rank your pages higher.

Anyone of these pretty effective WordPress plugins can help you to create a user-friendly website. If you can find two or more that will be of use to you, you’ll soon be achieving new heights in website design and rankings.

Make your research and you will find many plugins free and paid for your WordPress website.

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7 Tips on How to Create A Visual Content Marketing Strategy

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7 Tips on How to Create A Visual Content Marketing Strategy
7 Tips on How to Create A Visual Content Marketing Strategy

 

Visuals are very important for your content marketing and social media campaigns. Images help to create more traffic, clicks, and conversion. Photos, videos or infographics grab user attention much faster than text.

As you know humans are visual creatures. This is the reason why people love much more visual content than text!

Stats and Facts About Visuals You Need to Know

Our brain only needs 1/10 of a second to understand an image. Reading 200-250 words takes an average of 60 seconds.

People remember visual information 6x better than the information they have read or heard.

The click-through-rate (CTR) of a website is about 47% higher in sites containing images.

Infographics achieve 12% more traffic, and 200% more shares than posts without images.

Content with relevant images gets 94% more views than content without relevant images.

Tweets with images receive 18% more clicks and 150% more retweets than tweets without images.

Facebook posts with images get over 3.2x more engagement than those without images.

LinkedIn posts with images generate a 98% higher comment rate.

Video generates 80% more conversion.

According to Cisco, around 78% of all data traffic in 2021 will consist of videos.

Tips for your visual content marketing

1. Always think about including an emotional photo, an effective infographic, a funny meme or a tutorial video in each of your posts.

Choose images that are easy to understand

2. Stock photos can be suitable for some purposes, but they often appear very common and impersonal. Make sure you use impressive photos and images that add value to your content and that simplify and convey your message.

3. Images and videos are good storytellers: A short documentary video, a funny meme, or an emotional photo with a quote can tell your story, depending on the context in which they are used.

4. Use different image types and formats

Always think about how you can visually present or support your content.

Turn facts and statistics, processes and procedures into graphs and illustrations.

Create photos of the products you mention and include them on your post.

Add screenshots or screencasts to your tutorials to show how to do it.

Summarize the most important facts and stats in a compelling infographic.

Create a graphical checklist or a visual summary of your post.

5. Optimize your images and videos for SEO

Search engine optimization (SEO) technologies have evolved to get a better understanding of the components of images, resulting in more reliable results.

Optimizing your images and videos with keywords and descriptions makes your visuals ready for visual searches in search engines like Google, Yahoo, or Bing. Visual search results can account for up to 10% of the total traffic. The image description should include your focus keyword and reflect the content of the image.

An important attribute for the indexing of images is the so-called ALT tag in the source code. Make sure you always include the ALT attribute to describe your image using a strong description and your keywords.

Add social media buttons to your visuals

You should make it easy for your blog or website visitors to share your images on social media channels. This is especially useful for your infographics and other shareable images, videos, and graphics.

Social sharing buttons for your images make it easy for your audience to share your images by clicking on the social networks of their choice.

6. Share all your images and videos across your social media channels

Social media cross-promotion helps you grow visibility for your content. If you create multiple images for your content, these images help you with more options to share your content and convey your message.

Share your content with link post and with image post

If you share a blog post or any other content article on social media and use the link to your post (link post), only your featured post picture will be shared. If your content contains multiple images or videos, then use all these visuals to reshare your content as image posts over a period of time.

With a combination of link posts and image posts, you can create more variations for your social media updates and extend the lifetime of your blog post.

7. Create a social media cross-promotion plan for your content and visuals:

Share your post with your featured image on Twitter, Pinterest, Instagram, Facebook, Google+, and LinkedIn.

Share your blog post to relevant groups and communities on social media but share them on different days and times and use different messages tailored for each group.

Share your blog post with your focus image or your infographics in special interest communities such as Reddit, Medium, or Quora.

Schedule your posts at the best times for each network and over a period of days, weeks, and month to extend the lifespan of your posts.

Visuals are very important for your content marketing success. Images capture attention, increase engagement. Optimizing your visuals for SEO and social media helps you to get more results in organic and visual search.

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7 Video Trends That Will Dominate in 2019 and Beyond [Infographic]

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7 Video Trends That Will Dominate in 2019 and Beyond [Infographic]
7 video trends in this infographic that will dominate in 2019. Video is the best performing digital content type, and that you should add video into your social media marketing strategy.

7 Effective Online Marketing Tools for Your Business

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7 Effective Online Marketing Tools for Your Business
7 Effective Online Marketing Tools for Your Business

 

There are many impressive and useful online marketing tools you can use to create an effective marketing strategy for your business. Here are 7 effective online marketing tools you need to know about.

1. HubSpot

HubSpot is very popular and effective software that includes marketing, sales, and customer service tools to improve all facets of your business. With HubSpot, you’ll have everything you need to grow your business and increase conversion rates.

Several of HubSpot’s products start out free. You can set up lead capture forms, send kickback emails, and get basic analytics reports for free. Additionally, you can track emails, schedule sales meetings, and live chat with visitors. You can even set up a help desk and ticketing system on the freemium plan.

Of course, things get more sophisticated from there with Starter, Professional, and Enterprise tiers. And if you work with other marketing technology products you’ll be able to integrate and use them with HubSpot.

2. BuzzSumo

BuzzSumo connects influencers with companies looking the partner with them. This tool is great for companies who are unsure of how to reach their target demographic. The user can search the database of top influencers in their field of expertise, and then reach out to form affiliations.

BuzzSumo also gives you the ability to view past trending topics and mentions. The analytics feature can give you a peek at what you should be monitoring, as well as areas you can improve.

Finally, you can use the tool to analyze the content most shared and referenced. Who is linking to it and sharing it, etc?

3. Proof

The proof is designed to help you display your social proof on your website in the most effective and convincing way possible. It’s very easy to download, all you have to do is copy and paste their pixel onto your site page.

Once you paste the pixel, it will integrate with your site (or CRM) and show your targeted customers:

Social media posts
Reviews
Video testimonials
Hot streak notifications
Live Visitor counts
Additionally, you can get a look at your customer’s demographics by looking at their Visitor ID information.

4. Survey Anyplace

Survey Anyplace has streamlined the survey creation experience by allowing you to build your own surveys and tailor them to your brand’s unique needs.

It’s very different from the classic survey creator, they have streamlined for mobile and optimized the survey experience so that it’s quick and simple, with a visual emphasis if desired.

The more accurate data you get from your users, the better your insights can be.

5. Trello

Trello is a content brainstorming and calendar service that allows you to collaboratively create and share ideas across multiple individuals and teams.

It operates more as a content planner than the content scheduler. You can create notecards for article topics, marketing campaigns, or other subjects your team may focus on. On each card, users can take notes, record instructions, update the project status, and assign cards to certain people.

Trello is a comprehensive tool for content strategists looking to really plan out their editorial calendar.

6. Google Analytics

Analytics is a free service offered by Google that allows you to track and analyze customer data. It’s the most popular analytics tool on the web, and for good reason. It’s simple to use, but it’s also very powerful and highly customizable.

While all it takes to get started is a simple javascript snippet (best implemented via Google Tag Manager), what you can do with the tool is really only limited by your imagination (and possibly your developer’s time).

7. Canva

Canva is a subscription service for people who need the web design to be easy and might not have the budget for a full-time graphic designer. Optimized for mobile, Canva makes design easy for amateurs with its visually appealing drag-and-drop features. It’s very popular and pretty effective too.

You can create shapes, logos, charts, graphs, images, ads, and your own presentations with custom fonts using the design tools available in Canva.

It has millions of images in its library and access to them is right at your fingertips.

Make your research and you will discover more online marketing tools for your business. Read reviews first and then decide which is best for your business.
The internet and technology are changing pretty fast so you need to change your marketing strategies to grow effectively your business.

— A Free Chatbot for Your Business http://www.bestprofitsonline.com/myblog/jr6o

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