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7 Reasons Why WordPress is The Best Platform for Your Content Marketing Strategy

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7 Reasons Why WordPress is The Best Platform for Your Content Marketing Strategy
7 Reasons Why WordPress is The Best Platform for Your Content Marketing Strategy

 

When it comes to picking the best content management system (CMS) and website platform, it’s important to create an effective content marketing strategy. 79% of B2C content marketers agree that content marketing increases audience engagement. And 65% report that it increases leads.

There are many options to choose from when selecting your CMS and creating a website these days. But, WordPress is the best platform for your content marketing success.

WordPress powers over 60 million websites on the internet and with good reason. Thanks to its powerful flexibility and adaptability, WordPress is one of the best blogging platforms on the market.

Here are 7 reasons why WordPress is the best platform (CMS) for your content marketing strategy.

1. Customization and Flexibility

The best CMS platform is one that is highly customizable so that you can add any feature you want and create more advanced websites. And WordPress is the most customizable platform on the market, thanks to its open-source code, content collaboration tools, implementation with all kinds of hosting options, and thousands of plugins and themes.

WordPress currently offers over 54,000 plugins. In comparison, Drupal offers about 42,000 but only about 9,000 that are stable and supported. Joomla currently only has around 8,000 plugins.

Plus, these numbers are just the official extension directories and do not include any third-party offerings.

WordPress provides you the flexibility to sync it with any of your other favorite content marketing tools to enhance your content, such as:

Easy Content Templates
Edit Flow
Editorial Calendar
WP Inject

Many Chrome extensions also work with WordPress to improve your content. For example, the Grammarly Chrome extension integrates with WordPress to edit your content with ease.

2. Knowledge Base Integration – Customization

Another strength of WordPress is its smooth integration with knowledge base software, as shown above. You can use this ability to produce tons of content around your product, service, or tool.

For example, knowledge base software can support the creation and centralization of answers to the most commonly asked customer questions. It can also embed meta tags and titles, and help you structure your content for improved SEO and audience readability.

Want to create your knowledge base rather than integrating one? WordPress can help with that as well. There is a WP Knowledgebase plugin you can use to create and customize your knowledge base in minutes.

3. Video and Audio Integration

Video content is overtaking the market. Predictions claim that 82% of all Internet traffic will be video by 2021.

While WordPress originally began as a blogging platform, its functionality has grown over time. Thanks to the WYSIWYG Visual Editor, you can easily embed video and audio content into your WordPress site.

WordPress offers multiple plugin options to further customize and enhance its visual content editor. Whether you want to grow your blog traffic, create a million-dollar e-commerce site with video development, or share your podcast, WordPress’ video integration capability can help you.

4. Creation and Publishing

When it comes to content, there is no question that quality is more important than quantity. If your content is infrequent it’s much harder to drive repeat customers and grow a loyal following.

WordPress supports the creation and publishing on frequent content.

A basic text editor. If you can create text using Microsoft Word or Google Docs, you can create it using WordPress, with no knowledge of code required.

Page builders. When you want to move past simple text, page builders help you build even more complicated designs. Again without needing to know a single line of code.

A powerful editor. WordPress enables content formatting, as well as the publishing new posts and pages with its built-in editor.

Taxonomy options. As you create more content, it becomes more important to organize it in a way that is searchable by bots and humans alike. WordPress enables you to create categories, assign tags to your articles, and build hierarchies to group your content.

5. User Experience

If you don’t optimize your content for the best user experience, people will go away. The good news is that better user experience (UX) design can increase your conversion rates by 4x.

WordPress offers all the tools you need to offer a topline user experience.

Thousands of themes are ideal for creating websites that support easy browsing and usability. Plus, WordPress’ easy customization allows you to add non-intrusive call-to-actions (CTAs) and subscription boxes. So that you can convert your audience without killing their experience.

WordPress even supports accessibility for peoples with physical or sensory impairments. Plus, it offers translations for up to 180 different locales. So no matter what language your readers speak, you can provide a translated version for them.

You can also use one of the many WordPress plugins, such as Polylang or Weglot to create a multilingual site.

6. Design Flexibility

The WordPress Customizer allows you to easily tweak your site, change headings, colors, and other aspects with the click of a button or the drag of your mouse.

Considering the importance of design in content success, this is invaluable for content creators. Check out these design trends for 2019:

Vivid color
Typographic focal points
Futuristic influences
Light and dark color schemes
Color minimalism
Hand-drawn illustrations
Genuine stock photos

The WordPress Customizer allows you to easily embed, enhance, and change visuals to keep up with changing trends. For example, you can include the above trends in your background header, featured images, and other site widgets.

You can further optimize your design by creating a personalized experience that represents what you have to offer in a clean, appealing layout, using one thousand of mobile-friendly themes.

Their responsive design ensures that whenever you change your design, it’s still completely navigable on your audiences’ phones.

7. SEO Friendly

With pages that rank at the top of Google receiving 36.4% of search traffic, your SEO strategy needs to be very effective. WordPress helps support this with an easy to crawl framework that appeals to search engines.

The platform also supports further on-page optimization with plugins such as Yoast and All in One SEO. Even if you don’t understand SEO, these plugins can offer recommendations to help you optimize your content.

Another SEO consideration is the site load speed. There have been some complaints that WordPress can tank your speed if you install too many plugins. But with a little optimization, it’s possible to achieve page load times under one second.

Here are some other ways WordPress helps you modify your content for SEO:

Allows you to implement rich snippets.
Enables you to add structured data to your site.
Supports the implementation of Accelerated Mobile Pages (AMP.)
Has direct integration for competitive analysis tools

Whether you’re using WordPress as a blogging platform, a forum, an e-commerce store, or something else, its many strengths make it the ideal solution for content creation and management.

WordPress offers endless customization, personalization and design capability. So, you can easily modify your content without any knowledge of code.

WordPress is the best platform for your successful and profitable content marketing strategy.

P.S.

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7 Tips on How to Create an Effective Blog Post

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7 Tips on How to Create an Effective Blog Post
7 Tips on How to Create an Effective Blog Post

 

These days more people and businesses run a blog, the quality of the blog content is becoming more critical. You need to create interesting and high-quality blog posts.

Also, Google loves blogs with fresh and quality content. So you can achieve higher rankings pretty fast.

Simply having a blog isn’t enough. Bloggers should create and follow a blogging strategy that produces high-quality content and helps build your reputation and grow your brand.

Here are 7 tips on how to create an effective, high-quality blog post.

1. Answer Questions – Listen to Your Customers

Save yourself a lot of time and frustration when it comes to thinking about valuable blog content. Listen to what your customers have to say about you and your business.

Your customers are asking questions about your products or services. Developing and writing blog content around the answers to their questions will attract new readers and keep your customers happy.

2. Plan Your Post

Just as you created a thorough plan for your business, you should take the same approach with all your blog posts. Proper planning speeds up the writing process and better ensures you do everything right the first time.

Outlines and bullet point making it easier for people to want to read your blog post from top to bottom without skipping anything.

3. Research Is Essential

As you plan your post, be sure you plan on doing some research. Specifically, make use of search engines to determine if someone has already tackled the focus of your blog post.

Even if someone has, that doesn’t necessarily mean you won’t be able to capture readers attention. You’ll need to tackle the subject from a different angle and put your unique spin on the subject.

Besides avoiding duplicate content, another reason to research is to learn more about whatever it is that you want to talk about in your post.

Being factual makes content marketing that much easier, and it’s easier to build trust.

4. Proofread Your Post – Spell Check

Imagine having one of the most well-planned and well-researched blog posts only to lose your audience’s interest with grammatical errors.

Run your post through spell check and free apps designed to check spelling errors, wrong word usage, etc.

If you want to go the extra mile, you can hire a professional proofreader to read your posts before publishing them, making them easier to read.

5. Include a Call to Action

Is there anything specific you want readers to do after reading your post? A successful blog post needs a clear call-to-action.

For instance, you can pose a question at the end of your blog and encourage readers to interact in the comments section.

Or perhaps the goal of your post is to churn up interest in a new product or service. Is there a contact form you’d like readers to fill out, or a newsletter for them to read?

It helps to have an effective call-to-action at the end of each post. Even if you just ask readers to share your post on social media if they found the material relevant, helpful, and valuable.

6. Easy to Read Posts

Focus on flow while you plan your posts. Blocks of texts can deter readers. Be sure to use headers and subheaders to divide sections. Make sure your content is easy to read on mobile devices. Shorter sentences and bullet points work well.

Create a video or an infographic that summarizes the key points of your post presents another way to deliver your message.

It also appeals to visual learners so you might attract new readers who prefer to watch than reading.

7. Attractive Title

Imagine writing an effective post only to have a few people read it because you used a lackluster title. You may feel tempted to use a title that has an air of mystery, to make it practically irresistible to pass up.

Make your research to discover more ways and tips about how to create high-quality and effective blog posts.

P.S.

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https://www.bestprofitsonline.com/myblog/

7 Effective Content Marketing Strategies to Grow Your Brand

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7 Effective Content Marketing Strategies to Grow Your Brand
7 Effective Content Marketing Strategies to Grow Your Brand

 

Content is still the king and is a critical component of successful digital marketing campaigns. When a business shares their expertise and experience in their industry, it helps establish a connection with their target market.

Providing relevant and helpful information also helps build trust, generate leads, sales, increase customer loyalty, and improve your SEO link building strategies.

Here are 7 effective content marketing strategies to grow your brand and your income.

1. Headlines

Your headline it’s very important to attract more readers. If it is boring or not relevant, it will act as a gatekeeper and be the reason your audience doesn’t read your content.

You can have the most helpful, valuable, and compelling information but if your headline doesn’t grab the reader’s attention, it will never be seen.

There are some free tools available to help you write headlines that work.

2. Quality Content

BuzzSumo did an analysis of 100 million articles. Their results indicate what kinds of articles have the best chance of going viral such as those that:

Include images
Have an emotional appeal
Use an infographic or how-to tips
Continue to be promoted long term, as much as months after it was initially shared
Shared by an influencer in your niche to create referral traffic

You can’t rely solely on Google searches. Instead, you need to reach out to your audience. Utilize different social media platforms to get your content to your potential leads.

When it comes to social media, there are a lot of different types of content that you can share. You can create links to your blog posts and articles.

But also, keep in mind that videos and images directly posted to social media are important ranking factors, should be part of your link building campaigns, and tend to get a lot of attention.

3. Blogging and Social Media

Blogging is crucial. However, it isn’t the only type of content that you should be using to improve your search engine ranking.

Use social media and other forms of content marketing as they will help build links to your web pages and are effective link building techniques. Make sure your anchor text is relevant to the substance of your content.

While you want to keep your blogs relevant you need to focus your attention all across the board. Always look at other types of content. Find out what people are watching, commenting on, or sharing.

4. The Power of Visual Marketing

All images are not created equal. Don’t just include a picture in your content marketing and expect that it alone will increase engagement.

Boring and generic visuals with your content will have little to no effect. Instead, focus your attention on producing eye-catching, unique and compelling visuals that will attract your target audience to your content and entice them to learn more about your topic.

Visual content comes in many forms such as:

Charts
Graphs
Infographics
SlideShare presentations
Videos
Images with quotes
Calls-to-Action
Screenshots
Memes

When you include relevant and engaging visuals with your content marketing, you will see some positive benefits such as:

Ranking better in the search engines (be sure to use alt text tags)
Helping to establish yourself as an expert in your industry
Increasing the number of leads to your content

Your visual content should complement the information you are sharing and presenting to make it easier to share, understand, and reference.

5. Video Marketing

Video marketing generates sales and leads. Many people are visual learners and would prefer to watch a video than read text.

In some cases, videos alone can grow your brand pretty fast. This is particularly true if you’re able to come up with a viral marketing strategy.

Try to appeal to a wide audience and create shareable videos over multiple platforms. This increases the chances of your videos being seen by potential leads.

6. Use Viral Marketing Strategies

Viral content is one way to make sure that people are talking about your brand. When a brand manages to create viral content, then it’s on everyone’s mind. It becomes memorable.

If you can create viral content more than once, it’s even better. The best way to go about it is to study the trends in the market.

Viral content is most often an image or a video. However, you can also write trending and viral articles. Keep in mind that images are easier to gain traction.

7. The Ebooks Effect

Ebooks are an excellent way to raise awareness about your brand. If you want clients to understand your business better, who better to write about it than yourself?

Ebooks and other resources help get your brand message on a variety of different platforms. Ebooks illustrate your authority in your niche.

The more time and energy a business invests in developing and utilizing effective content marketing strategies, the more likely it is to be successful and profitable.

Take action Now. Create an effective content marketing strategy to grow your brand, increase targeted traffic, and generate sales.

P.S.

FREE TRAINING: How to Make Money Online https://www.bestprofitsonline.com/myblog/

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Social Media Marketing Tips: 7 AI Tools You Need to Know About

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Social Media Marketing Tips: 7 AI Tools You Need to Know About
Social Media Marketing Tips: 7 AI Tools You Need to Know About

 

Believe it or not, machine learning and artificial intelligence are already at work in your life in a many ways. Machine learning is a subset of artificial intelligence that makes predictions about future outcomes based on historical data and gets smarter as new data becomes available.

In turn, our lives as consumers become more personalized and convenient.

The same thing is happening in marketing.

Artificial intelligence is enabling brands to personalize at scale, transforming the buying process for customers and leaving competitors in the dust.

For social media marketers, this means using AI for informed decisions about what to write in posts, when to publish them, how much to spend sponsoring them, which colors and images to use, and much more.

Here are 7 AI Tools You Need to Know About – How to Improve Your Social Media Marketing Strategy

1. CRM Platforms

The CRM and automation platform you’re using already have AI-powered features built-in or the option to directly integrate AI-powered tools.

Schedule a call with your rep to ask about turning those features on. Some may require an upgraded package, but you’ll never know if you don’t ask.

2. Chatbots

Many companies have chatbots set up on their website as customer service and sales tools. However, just because it has “bot” in the name does not mean it uses artificial intelligence.

Chatbots that aren’t using AI require marketers to do most of the heavy lifting, which can be very overwhelming. Instead, look for chatbots that have AI baked in and can think through all those branching rules for you. This means asking vendors how exactly they’re using AI and machine learning.

3. Yext

When it comes to monitoring reviews online, Yext gets five stars.

Digital knowledge management company Yext processes vast amounts of data (i.e. customer reviews left on Facebook, Google, Yelp, etc.), understands what’s being said within it, and then prioritizes what you should respond to.

This way, you can manage your online reputation through monitoring, analyzing, and responding to customer reviews.

4. rasa.io

Every email you send is a chance to have a one-to-one conversation with your subscribers. Sending personalized emails to millions of contacts is a marketer’s dream.

rasa.io is making that dream a reality with personalized, automated newsletters. Using AI, the system pays attention to what content you engage with the most, then adapts which stories are included in the next email you receive.

Combine that with send-time optimization and now you’re giving your customers exactly what they’re looking for.

5. Pattern89

Social media ad spending shouldn’t be guesswork.

Marketing software Pattern89 uses machine learning to optimize bid, budget, and channel management for your Facebook, Instagram, and Google ads—at scale.

You can think of this tool as your social media assistant. It makes creative and spending recommendations to help you reduce costs and increase revenue.

6. Persado

Social media marketers know the best way to engage with followers is to create authentic relationships. This can be a bit challenging online.

Persado. This marketing language tool uses AI and machine learning to produce language that resonates most with any given audience, segment, or individual.

It creates emotional profiles for every customer segment by analyzing past campaign responses. From there, it can customize content for your audience while incorporating your brand’s unique voice.

7. Phrasee

Another AI-powered language tool social media marketers should use is Phrasee.

This tool optimizes email subject lines to get brands more opens, clicks, and conversions.

Take action now. Start using smart AI tools and create a very effective social media marketing strategy for your business.

P.S.

FREE TRAINING: How to Make Money Online https://www.bestprofitsonline.com/myblog/

“How to Earn a 6-Figure Side-Income Online”

Free Training Series Reveals Everything, Step-by-Step http://bit.ly/2XFoEIV