![4 Effective Trends Changing the Marketing Landscape in 2019 [Infographic]](http://blog.red-website-design.co.uk/wp-content/uploads/2019/03/4-Trends-Changing-the-Marketing-Landscape-in-2019-Beyond.jpg)
4 Effective Trends Changing the Marketing Landscape in 2019 [Infographic]
Tag Archives: 4
Effective Content Marketing: 11 Mistakes to Avoid and 4 Trends
It’s very simple to create an effective content marketing campaign, but you need to know your target audience and what they want. Also, you need to know the new trends in marketing and how to avoid common mistakes.
Here are some mistakes to avoid.
1. You are not ready to start
You need to be ready to start. Do you know the answers on What is the purpose of your content? Who are you targeting it to? If you don’t know the answers you might fail before you even start.
2. Not giving value
Good content needs a solid takeaway. A message previously unavailable to your readers. Give them something new through your content like value, help, or a solution, and they’ll be hooked on to your every word.
3. Not having a Call-To-Action
An ending paragraph is strong, but a Call-To-Action (CTA) is stronger. Every piece of content needs to arouse something in the reader like curiosity, happiness, or even fear.
Give your reader an action to perform after they have read your content – it could be liking, sharing, commenting, or accessing your website to know more about your product.
4. Choosing quantity over quality
You need to create high-quality content. Don’t be pressured by the speed and frequency of new posts on the Internet. just produce the best content that you can do.
Don’t forget that the search engines love the fresh and high-quality content
5. Not optimizing your content (SEO)
You need the search engine optimization (SEO) for your content marketing plan. Come up with some strong keywords. Do this right, and your content will go to the top of the search results list.
6. Writing long paragraphs
People don’t like the long paragraphs. Breaking up your content into shorter paragraphs or bullet points boosts the readability of your piece. Each paragraph and point also acts like a place-holder in the readers’ minds, which they can refer to at any time.
7. No internal or external links
Internal links to older content are a good way to ensure audience retention, greater interest in your brand, and better optimization for search engines. External links to related topics also add ranking power to your content since Google’s search spiders read them as ‘third-party votes’ for your piece.
8. Not using visual content
Your post’s featured image is the first thing a viewer will see on social media. Relevant images and infographics make people want to read your blog posts. After all, no one likes to read a continuous stream of text.
Content is getting more visual because people love more the visual content than text
9. Overly promotional content
The online audience wants entertaining and engaging content, and also doesn’t want to be marketed to all the time. Don’t produce overtly promotional content, with words such as ‘buy’, ‘sell’, ‘exchange’ etc. Creative, engaging content with out-of-the-box visuals are today’s gold standard in marketing.
4 Trends of Content Marketing You Need To Know
For a small business, content marketing is the sure way to attract new customers and it’s a low-cost effective solution. Also, brands such as Google, Facebook, and Apple are investing thousands of dollars to get original content. Therefore, original and consistent content is a very effective and profitable solution for all the businesses.
Here are 4 trends of content marketing
Video marketing
The future of content marketing is video. A statistic shows that by 2019 video will encompass about 80 percent of internet traffic generated. In addition, a large number of marketers also agree to the report and they believe that video will be the dominant content marketing strategies in the future.
Live streaming
Also, another emerging trend, which is becoming the standard, is live streaming. For your business to stay ahead of your competitors, you must find innovative ways of using this video platform to get new customers.
Content personalization
There are indications that many brands invest in content personalization. The effectiveness of content personalization strategy is very high for any brand that adopts it.
Of course, content personalization is not an easy task, it is challenging. It requires a long-term effort.
User-generated content
Most brands are investing in specifically user-generated campaigns, which inspires loyal customers to become brand advocates and share their positive experience with friends and family on social media.
Actually, people have confidence in content made by others than they trust the brands’ own content.
4 Tips On How To Increase Website Traffic With Pinterest
Pinterest is a very popular social media platform that has millions of users worldwide. It’s a great opportunity for businesses to drive traffic to their websites. The chances are endless using Pinterest. Here are 4 tips on how to increase website traffic with Pinterest.
- Add the website to the Pinterest profile
This is very important for your website and your business. By editing your profile, you will add the website. You will increase the chances of people coming across it.
By validating the account, the website will get a check mark showing it belongs to you and this is very important in protecting your brand and gives assurance to the readers that you are genuine.
- Mention the website in ALT tags
- This is a simple way to maximize your website traffic. The ALT tags of photos will do the magic for you since it makes it possible to have the website mentioned with every pin from your website as long as there is an official ‘Pin It’ button.
- Include your web address in the pins
If you have created pins, adding your website address exposes you to the thousands and millions of users on the network. This is because it becomes possible for the address to be viewed from the pins and giving your brand enhanced credibility.
It’s important that you also make the address visible on mobile versions of Pinterest. Adding the website on pins comes with an added advantage of protecting your visuals and brands.
Upload and link photos, images, infographics, back to the website
The fact that you can create photos, images, related to your relevant industry and relay them back to your business website on the network gives you a major advantage. This makes it possible for you to use different pictures from what you already have on the website.
You can create photos, images, and infographics. This way you are sure that you will drive your target market to your website. You basically take advantage of the curiosity your images cause and increase your traffic.
How To Get More Free Traffic From Pinterest
Pinterest is the awesome image-based social network that delivers more referral traffic than any other social media site, except Facebook. As a matter of fact, Pinterest is the #2 referrer of traffic to websites on the entire internet.
Getting more followers on Pinterest will not only help to bring more traffic to your website and blog, but it will also increase the buzz about your business. Here are some tips you need to know about Pinterest free traffic.
The Visual Importance
Pinterest is visual. Some images look better on Pinterest than others. More than 80% of all Pinterest usage happens on mobile devices. That means images that are tall and slim look the best.
That’s why your Pinterest marketing strategy should concentrate on creating images that are tall and vertical. Short, squat images just don’t capture your attention on Pinterest the way taller images do.
When you increase the height of your image, you increase the virtual real estate that you have to deliver your message. This means that taller pins are more effective and catch the attention and the interest of your visitors.
Text And Images
When you add text overlay to your pins on Pinterest, it will encourage more people to like, re-pin and comment. Studies show images with textual overlay consistently drive more engagement than images without text.
Adding a text overlay to your image also makes your message clear – you can say exactly what you want Pinterest users to take away from your content.
Pablo and Canva are two very effective Pinterest marketing tools for easily adding text to your images and screenshots. Make your research and you will find more free tools that you can use.
Pin Descriptions
When you upload images to Pinterest ensure that you include descriptions. Your description should contain keywords, phrases, and words that connect to your business, market or niche. Keywords are important because that’s how people find you when they want to find certain types of pins.
Add keywords in descriptions, board names, and anywhere you can to get more viewers. Don’t forget that Pinterest is also a search engine!
Use Hashtags In Your Descriptions
The simple #(hashtag) added before a keyword or phrase you want to get ranked for in Pinterest and search engines are very effective. This is one way that Pinterest’s search engine recognizes what a particular pin is about.
Combine the hashtag with important keywords and phrases relevant to your business. This way you will get Free targeted traffic from Pinterest.
Attention! Don’t overuse hashtags. Read first the advice on Pinterest!
Work From Home: 4 Effective Tips to Make Money Online
Work from home is a great idea and an awesome opportunity to make money online. There are several marketing companies that are willing to provide business jobs while staying at home. Also, you can create your online business to work from home and make money.
Through online marketing, you can promote your business or products and increase your income. Here are the 4 effective tips you need to know.
If you want to succeed at work from home business, you must have a business plan and effective marketing strategies to get more customers. Remember that online businesses are now one of the top trending business methods around the world.
There are several competitors out there that can easily beat you. Therefore, to help your online business to survive you need to know tips and marketing techniques, trends.
1. Social Media Marketing
The most visited online sites are social media websites. These include Facebook, YouTube, Pinterest, Instagram, and Twitter. There are millions of people who can see and view these sites every day.
It’s very effective to advertise your business on social media platforms. Make sure that your profile and your content is attractive and interesting for the potential customers. Use more visual content, images, videos, infographics, to attract more people.
2. Have a Professional and Effective Website
Social media is a great way to get customers, but it is not enough to get more sales. There are several sophisticated customers who want to visit directly your website before they interested in your offers. Selling online is an easy way to earn money, but you need to have an effective website to attract more interested customers.
3. Communication and Relationships
One way to ensure the loyalty of your customers is having constant communication with them. It is necessary to make an effort to call them or email them about the condition of the products they have bought from you or any other services they got from you.
Generally, customers love to make deals to those who can build strong rapport to them. The more you are updated with them, the more chances to keep their interest in your business.
You have to build long-term relationships with your customers to gain their trust and loyalty.
4. Learn The New Trends and Techniques
Since you work from home, you might not have the time to get along with other people who worked together outside. Marketing styles and techniques change over a time so it is important that despite working at home, you have to know the latest trends, techniques, tips, and happenings that can contribute to the progress of your online and home-based business.
P.S.
Now you have the awesome opportunity to work from home and earn extra income.
Here is an amazing and simple system to make a living from home.
Here’s the link to the information, http://bit.ly/2Pqborv
There’s a really simple system to follow. It’s just so easy. Take a look and discover the advantages!
Also, a Free web traffic system
Free Viral Advertising. Free Web Traffic http://bit.ly/2qKVnO0
4 Tips To Keep Visitors Coming Back To Your Blog
Blogging is a perfect way for people to share their thoughts with others. For many bloggers, increasing traffic to their blogs is not the only goal. Most people that blog want to keep their visitors coming back for more. Here are 4 tips to keep visitors coming back to your blog.
Blogging is a big business and many websites offer free blog hosting. In addition, many companies choose to blog as an inexpensive way to advertise their products or services. Blogging on the Internet is often much cheaper than maintaining a website and is usually more interesting for readers and clients.
1. Update your blog Daily
The easiest way to keep visitors coming back to your blog site is to update your blog on a regular basis. Readers will stay loyal to blogs that are updated daily. Some blog writers even updated several times a day.
Readers will tend to lose interest in your writing if they have to wait several days for new material. Be loyal to your readers and your readers will be loyal to your blog.
If your blog is not updated on a regular basis, you will lose your readers to another blog site. Another fun way to update your blog and keep your readers interested in your site is to include something fun for your readers to enjoy.
That could be as simple as a joke or maybe a link to a humorous story you have found on the Internet. You might also try including polls for your readers to enjoy on a regular basis.
2. Participate in Forums
Participating in web communities or discussion forums and mentioning your blog whenever possible will help keep readers coming back to your site. In addition, you can gain new readers when doing this.
You can also be loyal to the blogs of other writers and ask them to visit your site. Leave nice comments about their site and invite them to your site. If you have mutual interests and the same type of readers, you can even share your blog links on your site.
This helps everyone. Your reader will appreciate interesting reading while you benefit from readers from the other site.
3. Understand Your Readers
Another great way to keep blog readers coming back for more is to understand who reads your blog and write content that is directed towards them. This does not mean that you have to write on only one particular subject.
Your readers will be interested in the things that attracted them to your site in the first place. That is usually what you are more interested in writing about. You can gain a better understanding of your readers interested by including places for comments and encouraging your readers to contact you by email.
4. keywords:
You can gain readership and help keep your current readers by including certain keywords in your blog. If you have entered your blog on a search engine, these keywords that point to your blog will come up after a search.
This is a great way to get readers interested in your blog. This is also a good way for companies to increase the traffic to their blog.
Blogging is very popular for companies as well. If you want to make your blog stand out against the thousands of other blogs, keep your readers interested and coming back for more every day.