Tag Archives: 2021

Content Marketing: 5 Stats You Need To Know in 2021

September 19, 2021blogging, business, google, marketing, Social Media, Startups2021, business, content, growth, marketing, stats, success, tipsjtsantalis

These days content marketing is a necessity for businesses and brands. But you need to have a content marketing strategy to promote successfully your content and reach your target audience.

Content Marketing: 5 Stats You Need To Know in 2021

Social media, SEO, blogging, and PPC ads are popular ways to market your content.

Also, you need to know the latest tips, trends, and stats of content marketing to improve your marketing strategies.

Here are some stats you need to know about content marketing in 2021.

1. Video and Content Marketing – Video Is The Number 1 Type Of Media Used In A Content Strategy

These days video is everywhere. Social media platforms like TikTok, YouTube, and Instagram are helping users to consume video content every day.

The popularity of video content is huge. But how do you incorporate this into your content marketing strategy?

What will work for you will depend on the type of your business.

You can create a YouTube Channel with some “how-to” tutorials for your product.

You can use TikTok for ads.

You can use the “Reels” and “Story” of Instagram.

2. 68% Of Businesses Will Increase Their Content Marketing Budget In 2021

Businesses are recognizing the power of content marketing and having a team of digital marketers to help them with it.

With over 5.6 billion Google searches every day, it is sure that your target audience is using the internet.

If they’re online, you need to be, too. And also you need to be where they are.

A larger content marketing budget gives you more opportunities to reach a wider group of people worldwide.

3. SEO Is Still The Most Effective Content Marketing Strategy

Stats show that 75% of marketers say that SEO is the most effective content marketing tactic.

Over 90% of the content produced is still blog posts.

Good SEO helps get this content ranking higher in the search results, and it gets it there faster.

SEO is important to your content marketing strategy.

Google is only going to show content it thinks users will enjoy in its search results.

No business has an endless budget for paid advertising like PPC or video ads.

This is why good use of SEO is so great. It creates free, organic traffic.

4. LinkedIn Is The Most Effective Social Media Platform for B2B Businesses

96% of B2B content marketers said they used LinkedIn in the last 12 months.

Also, B2B marketers that use paid social media, say that LinkedIn is the most popular platform.

LinkedIn it’s more trusted by businesses and professional people alike.

Using LinkedIn as part of your content marketing strategy helps you to reach your target audience.

If you’re a B2B business and don’t yet have a LinkedIn account, it’s time to get one.

5. 47% Of Buyers Will Read Between 3 And 5 Pieces Of Content Before Speaking To A Sales Rep

So your content has to be consistently great, and you need to make sure you’re marketing it well.

If it takes consuming up to 5 pieces of content before a customer will speak to a sales rep, every one of them needs to be very good.

Last Tip

You need to create great content and then you need a successful strategy for showing it to your target audience.

Nothing is changing so drastically in 2021 that your old methods become outdated. But you need to know the latest trends.

P.S.

Start Your Successful Business Today! – Watch the Video – Affiliate Marketing System

https://www.bestprofitsonline.com/myblog/easy/

Word of Mouth Marketing: 5 Tips and Strategies for 2021

September 17, 2021business, marketing, Social Media, Startups2021, business, marketing, strategies, success, tips, word of mouthjtsantalis

Word of mouth marketing can generate a lot of sales if you know effective tips and strategies. It’s not only about getting people to talk about your business but it’s about converting your consumer into a fan.

But you need to know that word-of-mouth marketing may be difficult at times

Word of Mouth Marketing: Tips and Strategies for 2021

It’s important to remember that word-of-mouth marketing aims to convert people into long-term customers, not encourage them to talk about your brand.

Here are some tips you need to know about word-of-mouth marketing strategies for 2021.

Explanation – Word of Mouth Marketing

Word of mouth marketing is advertising that depends on satisfied consumers and fans to promote a business or brand naturally. Images, videos, blogs, social media, can be used to do this.

It is an excellent way to promote your product or service since individuals are truly interested in it.

If you have a high-quality product that is easy to capture and explain may sell itself via your consumers. This kind of promotion is free and can generate extra sales.

1. Emotional Experience and Storytelling

It’s human nature to share experiences with others (good or negative). Storytelling is one of the most powerful methods to tap into customer feelings

Storytelling has exploded in popularity in recent years. So many businesses and brands are using it to create a dynamic experience.

You need to create emotional connections with your customers with story-based advertising.

The easiest method to achieve this is to use social media. These days social media platforms offer high visibility and interaction opportunities.

2. Create User-Generated Content

Word-of-mouth marketing goes hand in hand with user-generated content. Your business will rank higher on search engines if you have more user-generated content on your website and social media accounts.

Those are also more receptive to recommendations from people who share their interests.

Allow people to leave comments on your posts, exchange ideas, and provide feedback so that your website has original material.

Positive user-generated content is the most effective way to boost customer loyalty, brand reputation, and conversions.

3. Use Influencer Marketing (Micro-Influencers)

Another proven method to build trust and reputation is through influencer marketing. But you need to avoid celebrities and well-known influencers since they charge a lot of money to promote your product or service.

It’s better to choose micro-influencers.

It’s one of the most effective strategies to establish a reputation.

In 2021, you can use this word-of-mouth marketing technique to build recognition and trust, especially if you’re just getting started.

4. Use A Referral Program

A referral program can help you to improve your word-of-mouth marketing strategy. You may provide different types of promotions and different rewards.

Other forms of marketing, such as sharing user-generated content, publishing product links on social media, etc, can be rewarded with rewards.

Also, you can track all your customer-based activity through applications.

5. Create Visual Content

The Internet has become a visual medium. Visual material is the most engaging type of content.

To give value to your consumers and generate buzz, use fascinating graphic material in your campaigns, such as photos, videos, images, and infographics.

Visual information is also shared more than text-based blogs and articles.

Last Tip

Word-of-mouth marketing tips and strategies can help you to increase brand awareness and sales. But it’s not simple to turn your consumers into fans.

Customers should be encouraged to tag friends in social media postings, share product photographs online, and give product evaluations.

Even if you’re just getting started, these little tips can help you to master word-of-mouth marketing.

P.S.

Start Your Successful Business Today! – Watch the Video – Affiliate Marketing System

https://www.bestprofitsonline.com/myblog/easy/

Digital Marketing: 7 Great Trends for 2021 – How to Improve Your Marketing Strategy

September 13, 2021business, marketing, Social Media, Startups, work from home2021, business, digital, growth, marketing, strategies, success, tips, trendsjtsantalis

Digital marketing is essential to increase your business’s online presence, reach your target audience, and drive revenue.

Digital Marketing: 7 Great Trends for 2021

Whether you’re an entrepreneur or a small business owner, digital marketing will influence the business’s success or failure.

Here are some trends of digital marketing you need to know.

1. Purpose-Driven Marketing

The pandemic impacted all the businesses worldwide and pushed brands to change the way they communicate with customers and prospects.

Digital Marketing: 7 Great Trends for 2021

Many smart brands embraced purpose-driven marketing.

What is purpose-driven marketing? – Explanation

In purpose-driven marketing, a brand connects with its audience through a common cause they both believe in.

Some brands promoted environmental awareness, others focused on human rights, poverty, and gender inequalities.

Businesses that pursued and publicly defined a clear and consistent purpose did better in 2020 than brands that did not have a clear purpose.

Reports show that consumers are four times more likely to purchase from the brand when a brand follows a strong purpose.

They are also 4.5 times more likely to recommend your brand.

Your brand messaging must resonate with your customers and prospects.

2. Reconnect with your customers – Rebranding

In 2020, many businesses struggled to find the right words when communicating with customers and prospects.

Many brands ignored the pandemic and continued to communicate as if nothing was happening.

In 2021 businesses must find new ways to reconnect with customers and prospects.

One-on-one feedback, surveys, and questionnaires can provide unique responses to help you understand how the pandemic impacted your customers and how they’re currently thinking about the world.

How your target audience views your brand? and how people view the products and services you sell.

Many businesses and brands will rebrand in 2021. Most successful companies will change their branding to keep up with a changing world.

3. User-generated content (UGC)

Social media are popular, easy to use, and very attractive. For many businesses, social media is one of the best ways to market products and services.

As social media continues to expand, many brands are using user-generated content (UGC) to promote their products.

User-generated content is created by customers or users, not by the brand.

UGC is a great, authentic, way to market your products and improve your brand image.

UGC has many benefits, including better engagement.

Studies show that people are 28% more likely to engage with user-generated content than traditional company-based posts. And, user-generated content reflects relatability and trustworthiness.

UGC is much better than traditional, often cold marketing campaigns. With the help of UGC, brands can showcase honest reviews, real emotions, and generate more engagement.

4. Social E-commerce

Now that social media apps are changing the online world we meet the rise of social E-commerce.

It has never been easier to buy something online.

Recently, apps such as Facebook and Instagram introduced shops directly in their apps. If you find something you like, you can buy it instantly from that app with just a few taps.

Social E-commerce is already changing the traditional e-Commerce. Stats show that 75% of people are more likely to purchase from a brand based on social media referrals.

More than half of online shoppers have made at least one purchase through social media channels.

Also, if you pair social E-commerce with UGC, your brand’s social media presence will be stronger than ever!

5. Video

Many people consume content every day. Most of the content we consume is in the form of images, text, and videos. But, videos are the king of attention-grabbing marketing.

Videos allow you to integrate more content in a more friendly and attractive way.

The best videos are usually fast-paced and share your brand’s product, story, and call-to-action quickly and efficiently. A strong video is highly memorable and effective.

Attention! You need to use video to enhance, extend, and improve your existing content marketing strategy.

6. Artificial Intelligence

Artificial intelligence (AI) can help you to improve your marketing campaigns.

AI is expected to influence product design trends, and also will improve content creation and automation.

AI will help deliver fast, accurate, and personalized content (directly to your target audience).

AI will also help create content by supplying data, sources, and references.

Smart chatbots powered by AI will help to support your marketing campaigns by providing relevant information to your sales and support teams.

7. Website speed

In mid-2020, Google announced a new ranking factor called “Core Web Vitals”.

Core Web Vitals are designed to measure how users experience a web page’s speed, responsiveness, and visual stability.

They measure the time it takes for the main content to load (ideal is 2.5 seconds or faster), the time it takes for a page to become interactive (less than 100 ms is ideal), and the amount of unexpected layout shift in the visual content of the page.

Google believes that when a web page loads quickly, is interactive, and the layout doesn’t shift much, people will generally be happy, improving peoples’ search experience.

Page speed times have always been important. But they’re becoming even more important in 2021.

You need to ensure that your website design is optimized and performs well.

Last Tip

You need to change and improve your marketing strategies if you want to succeed in 2021. The new normal requires brands to adapt, evolve, and rethink what they’re doing.

Keep these marketing trends in mind and test them to find what works best for your business.

Influencer Marketing: 9 Stats and Tips for 2021

August 20, 2021business, Ecommerce, marketing, Social Media, Startups2021, business, influencer, marketing, stats, success, tipsjtsantalis

Influencer marketing is popular and profitable these days. Stats show that 50% of people are active on social media platforms like Facebook, Instagram, TikTok, or Twitter. Also, many users aren’t just following their friends.

Influencer Marketing: Stats and Tips for 2021

Stats show that 54% of users are following their favorite brands, and browsing their social media platforms to make purchase decisions.

Influencers can affect customer’s decisions. Brands have the power to collaborate with influencers and drive new customers to their products and services.

Here are some influencer marketing stats and tips for 2021.

Influencer Marketing (Explanation)

Influencer marketing is a social media strategy where brands partner with people (Influencers) who have a large social media presence. This can include bloggers, celebrities, and everyone in between.

Stats show that 61% of consumers trust influencers’ recommendations and only 38% of consumers trust branded social media content.

1. eCommerce Stores and Influencer Marketing

Stats show that 50.7% of eCommerce stores working with influencers.

Online stores are accessible to anyone around the world, so influencers can easily promote online stores, without being limited by geography.

2. Types of Influencers

There are five types of influencers. (each based on their followers’ number on social media)

Nano influencers: between 1,000 and 5,000 followers

Micro-influencers: between 5,000 and 20,000 followers

Power or mid-tier: between 20,000 and 100,000 followers

Mega influencers: between 100,000 and 1 million followers

Celebrities: more than 1 million followers

3. Nano Influencers have the highest engagement rate

Follower count is an important metric to choose influencers. But engagement rate, the percentage of their audience who follow their page and likes, comments, or share their content, is crucial, too.

The higher the engagement rate of your influencer, the more followers will buy your product or service.

Stats show that nano-influencers with fewer than 5,000 followers have the highest engagement rates (5%).

4. Marketers prefer to working with micro-influencers than celebrities

Smaller influencers have higher engagement rates. So, many marketers and brands prefer to working with micro-influencers than celebrities.

The majority (77%) of marketers say micro-influencers are the ideal influencers.

5. Gen Z is influenced by social media influencers

Your influencer marketing success depends on the demographic you’re targeting.

Generation Z (people between the ages of 16 and 23) is most likely to follow influencers or industry experts.

But influencer marketing it’s not very successful if your target market is older consumers. The percentage of people following social media influencers decreases with age.

Stats show that 23% of Millennials, 16% of Gen X, and 9% of Boomers follow influencers on social media.

6. More Women Influencers Than Men

Stats show that there are many more women influencers than there are men. 84% of all social media influencers are women compared to just 16% of men.

7. Instagram and Influencer Marketing

Stats show that 97% of marketers say that Instagram is the most successful influencer marketing channel

The visual component of Instagram encouraging social media users to visit your website (and purchase something!).

Influencer marketing on Instagram is growing every year.

8. TikTok and Engagement Rate

TikTok is a new social media platform but exploded in popularity over the last year. (The number of users grew by 85% from 35.6 million in 2019 to 65.9 million in 2020).

Stats show that 39% of users buy products through TikTok (compared to 22% for Instagram and 9% for Facebook influencer posts).

The popularity of TikTok marketing is great news for brands and marketers.

TikTok influencers with fewer than 15K followers have an incredible 17.96% engagement rate. (Instagram has 3.86%).

9. Influencer Marketing ROI is Better Than Banner Ads

Many brands get a better return on their investment (ROI) when partnering with influencers over traditional forms of advertising.

Stats show that the ROI of influencer marketing is 11x greater than banner ads.

Last Tip

Influencer marketing has many advantages. You can reach your target audience, build trust, and generate more sales through influencer marketing. But the marketing world is changing.

You need to know new trends and tips about influencer marketing if you want to increase your sales and grow your business.

More Details – https://ecommercefastlane.com

A Minute on the Internet in 2021 – Statista [Infographic]

August 6, 2021business, google, infographic, Social Media2021, infographic, internet, statisticsjtsantalis

Infographic: A Minute on the Internet in 2021 | Statista

You will find more infographics at Statista

The digital world is a universe in its own right and a very fast-moving one at that. Myriads of downloads and uploads, posts and searches, messages sent and received, listen and streams happen every minute on the world wide web.

A Minute on the Internet in 2021

According to data compiled by Lori Lewis and published on the site AllAccess, 60 seconds on the web in 2021 consist of more than 500 hours of content uploaded on YouTube, 695,000 stories shared on Instagram, and nearly 70 million messages sent via WhatsApp and Facebook Messenger.

That same internet minute also contains more than two million swipes on Tinder as well as an incredible 1.6 million U.S. dollars spent online.

What happens on the internet in a minute in 2021? – cnbctv18.com

At least 21.1 million iPhone texts are sent and $1.6 million e-commerce purchases made every minute in 2021, among myriad other activities.

Have you ever wondered about all that happens in an action-packed minute on the internet? Especially now, with people spending more time online due to lockdowns, and even otherwise.

In 2021, iPhone texts per minute have risen from 19 million in 2020 to 21.1 million. Online purchases have gone up from $1.1 million to $1.6 million, as per eDiscovery Today.

Messages on Facebook Messenger and WhatsApp together have jumped from 59 million to 69 million per minute; Tinder swipes from 1.6 million to two million, emails from 190 million to 197.6 million, Snaps from 2.5 million to 3.4 million, and Tiktok from 1,400 downloads per minute to 5,000.

Netflix has 28,000 subscribers watching every minute in 2021, with 764,000 hours logged in per minute. Twitter in 2020 had seen 194,444 tweets compared to 200,000 in 2021. LinkedIn in 2021 saw 9,132 watchers.

Instagram had 112 million monthly active users in 2021 in the US alone, with over 69,000 photos and videos being shared on Instagram every minute. An average user spends over 30 minutes on Instagram every day.

In 2020, there was an estimated 4.5 billion internet users and this number is expected to increase. Companies like Facebook, Amazon, and Google have powered ahead and morphed into some of the biggest companies in the world, competing with tech giants like Apple and Microsoft.

Stats and Facts – Internet 2021

Statista – cnbctv18.com

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Tag Archives: 2021