Cryptocurrency Scams: Victims Lose Over $1 Billion In 2021 – FTC
More than 46,000 people reported losing over $1 billion in cryptocurrency scams since the start of 2021, the Federal Trade Commission (FTC) said in a report on Friday.
Cryptocurrency Scams: Victims Lose Over $1 Billion In 2021 – FTC
Nearly half the people who reported losing digital currencies in a scam said it started with an ad, post, or a message on a social media platform, according to the FTC.
The craze for cryptocurrencies was at a fever pitch last year with bitcoin hitting a record high of $69,000 in November.
Reports point to social media and crypto as a combustible combination for fraud, the agency said, adding that about $575 million of all losses related to digital currency frauds were about “bogus investment opportunities”.
Nearly four out of every ten dollars lost in a fraud originating on social media was lost in crypto, far more than any other payment method, with Instagram, Facebook, WhatsApp, and Telegram being the top social media platforms in such cases, according to the report.
The average reported a loss for an individual was $2,600. Bitcoin, tether, and ether were the top cryptocurrencies that people used to pay scammers.
WordPress: Tips on How to Choose the Best Hosting in 2021 [Infographic]
Choosing the best WordPress hosting for your site or blog can improve your SEO, traffic, and increase sales
There are different types of WordPress hosting options available such as Free, Shared, VPS, Dedicated, and managed WordPress hosting.
WordPress: How to Choose the Best Hosting in 2021
Here are some tips to help you choose the best WordPress hosting for your website in 2021.
WordPress is a lightweight script, and it is compatible with almost all good web hosting companies.
Top web hosting companies have an easy 1-click install option for WordPress. Also, the top WordPress hosting companies offer full support for running a WordPress site.
Speed, security, and reliability are important factors that you need to know when choosing your WordPress hosting.
Evaluating your needs before purchasing your WordPress hosting can save you a lot of money and time.
There are different types of web hosting services available such as Free, Shared, VPS, Dedicated, and Managed. Take a look at these options to determine which is the best solution for your WordPress site or blog.
1. Free Web Hosting
There is free web hosting available, but almost all of them have a catch. Usually, you can find free WordPress hosting being offered in online forums or small groups.
Often the catch is that you have to put their banner ads on the site. Some may ask you to put a text link in the footer of your site
These folks will sell that banner ad or text link to cover up the cost of your free space along with pocketing the profits.
The biggest downside of having a free host aside from the ads is that they are unreliable. You never know when this person will stop offering the free service – free hosting
If you are serious about your website or blog then avoid Free WordPress hosting.
2. Shared Web Hosting
Shared hosting is the most popular type of WordPress hosting used by beginners. It is the most affordable and a good starting point for new users
Shared hosting is where you share a large server with a lot of sites.
By having multiple sites on the same server, hosting providers can offer the service at a more affordable rate.
The biggest catch that we see with shared hosting across all providers is the unlimited resources.
There is no such thing as unlimited. While it says unlimited, you still have usage restrictions.
If your site starts to take up a substantial server load, they will politely force you to upgrade your account.
If they don’t take this action, then it can harm the overall performance of other sites hosted on the same server.
3. Virtual Private Server (VPS) Hosting
Virtual Private Server (VPS) refers to a virtual machine. It is a method of partitioning a physical server computer into multiple servers for the individual customer’s need.
You are sharing the server with a handful of others, this gives you almost as much control as a dedicated server.
It also has the privacy of a separate physical computer and can be configured to run specific server software.
Often developers, intermediate users, and medium-sized bloggers utilize VPS to scale their websites
The WordPress hosting provider manages all system upgrades, and they are available to assist you if needed.
4. Dedicated Server Hosting
A dedicated server is a physical server that you can lease from the hosting provider. This allows you to have full control over the server including the choice of an operating system, hardware, etc.
You do not need a dedicated server if you are just starting. Once your site is receiving a significant amount of traffic, only then you should consider upgrading to a dedicated server.
If you do not employ a system administrator or have no experience with servers, then you can get a managed dedicated server
WordPress hosting providers who offer managed dedicated servers employ full-time system administrators that maintain your servers.
They also do server monitoring, offer phone support, etc. Most top websites use clusters of dedicated servers.
5. Managed Hosting
Several web hosting providers have chosen to offer managed WordPress hosting. An account with one of these providers only allows you to host WordPress-based sites and nothing else.
The benefit of managed WordPress hosting is that you do not have to worry about anything.
They optimize your site for performance, make sure that your site is secure, and keep regular backups.
Also, they will help you if a specific plugin is having a negative impact.
Managed WordPress hosting is great for established bloggers
It is best for people who do not have the skills or time to deal with the technical side of a WordPress site or blog.
P.S.
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Inbound marketing is a pretty effective method to attract new customers. Inbound marketing has been used successfully by many businesses and brands
Inbound Marketing Strategies for 2021
You can use blogs, search engines, and social media accounts to publish content and generate high-quality leads.
By addressing the problems and needs of your target audience you can build trust. So you can get higher conversion rates and more sales.
Here are some inbound marketing strategies you need to know and use to grow your business in 2021.
1. Data Privacy
Data privacy it’s a necessity these days. This is because customers are concerned about the companies that they do business with
Data privacy is very important for your customers.
To avoid any problems you need to communicate how you handle your customers’ private data. This will help build trust and establish you as an expert in your industry
Also, it will increase your credibility and encourage your target audience to engage with your content.
2. Use Content Marketing
Inbound marketing can help your company gain more visibility, but only if you build trust with your target audience and establish yourself as an expert through high-quality content production.
Content marketing can easily be integrated into an inbound marketing strategy.
Some effective ways of content marketing: publishing blog posts, creating videos, distributing infographics on social media, and participating in webinars or podcasts.
3. Use Email Marketing
Email marketing is one of the most effective methods of inbound marketing
Also, it’s one of the most cost-effective and scalable inbound marketing strategies that you can use.
With email marketing, you can reach your customers and prospects even when they’re not looking for information about your business or products. Also, email marketing can help you to build relationships with your customers and increase your sales.
4. Create Successful Landing Pages
Landing pages are a crucial part of your inbound marketing strategy because they can help you to generate high-quality leads.
Stats show that successful landing pages increase the conversion rate by 80%.
You need to create a clear and easy-to-understand value proposition for your target audience
You need to create an attractive headline, a short description of your products or services, and a CTA button.
5. Improve Your Social Media Presence
Social media is a great way to reach your target audience and establishing yourself as an industry leader.
With social media, you can reach many people, including potential customers and influencers on Twitter, Facebook, Instagram, YouTube, and LinkedIn.
Your social media presence will help you to raise awareness of your company and encourage people to share and discuss your content. Also, it will help you to gain trust and establish yourself as an expert in your industry.
6. Use Virtual Events
Virtual events are very popular among tech companies. This marketing strategy allows you to generate leads and increase your brand awareness without having to spend too much time or money on event planning.
Also, virtual events tend to attract more people than physical events do. So they’re a great way of building credibility and gaining exposure for your business. Virtual events include webinars, live-streaming events, and web summits.
7. Use SEO (Search Engine Optimization)
Search engine optimization (SEO) is a crucial part of any inbound marketing strategy. This is because SEO is the process of increasing the visibility of your website or content on search engines such as Google, Bing, and Yahoo.
With an SEO strategy, you can reach more people and become a top result on the search engine results page (SERP).
Also, SEO is a great way of generating high-quality leads for your business. Because the content that you publish on your site or blog can be easily found by people using search engines.
SEO will help you to generate more exposure for your business.
Last Tip
Inbound marketing is a useful strategy for businesses and brands because it focuses on providing value to their target audiences
This approach is ideal for your business because it allows you to build trust and establish yourself as an industry leader.
Inbound marketing can help you to increase your brand awareness and generate leads through SEO and landing pages.
Another benefit of inbound marketing is that it doesn’t require much time and money to implement. So inbound marketing is a great option for small and medium-sized businesses.
P.S.
Start Your Successful Business Today! – Watch the Video – Affiliate Marketing System
Video Marketing: Stats And Trends You Need To Know In 2021 [infographic]
Video marketing for promotion is growing every year. Many businesses, marketers, and brands continue to increase video production budgets because they see a lot of potential in this tool.
Video Marketing: Stats And Trends In 2021
Stats show that over 80% of professionals say that video marketing has helped them generate more leads and increase the number of time users spend viewing a page.
Also, 85% of users say they would like to see more video content from businesses in 2021.
These statistics prove that video remains a win-win content format for businesses, marketers, and customers.
Video Marketing Trends In 2021
1. Interactive Content
AR and VR technology has been upgrading every year, and its popularity will increase in the upcoming months.
It is predicted that the AR and VR market will grow to $72.8 billion in 2024.
In 2021, businesses will shift their focus from visually appealing content to more meaningful online experiences.
This will allow brands and businesses to connect with their target audience and showcase their personality.
AR and VR stories will use interactive scenarios that put audiences into circumstances they have not experienced before.
Brands will also have more opportunities to experiment with content they share and provide a long-lasting impression on their customers.
2. Sequential Storytelling and Ads
In comparison to snackable videos, which are short and entertaining, social media viewers appreciate longer, sequential stories when it comes to ads
Several videos united by one idea or scenario look more trustworthy to users. This is why they are eager to engage with ads that are built according to the principle of sequential storytelling.
YouTube statistics say that 74% of users remember sequenced ads better than standard 30-second videos. But for marketers, it’s not the easiest technique to experiment with.
Sequential stories are a fitting and effective tool for any campaign, whether it’s on Youtube, Instagram, or TikTok.
3. Shoppable videos
Shoppable videos are the future of e-commerce, as they allow to increase brand awareness, attract new leads, and boost sales.
As customers get a more interactive experience while watching video ads, they also build deeper connections with a brand.
Audiences get the chance to learn more about a product or service, immerse themselves into a story, and make a purchase decision on the spot.
The versatility of shoppable videos encourages marketers to use the tool more often than before.
Stats show that 70% of users purchased from a brand after watching their YouTube ads.
Last Tip
Whether you’re a pro in video marketing or a newbie who would like to start using this tool in 2021, these statistics and trends will help you to create a new video marketing strategy to promote your business successfully.
New Tip!
Discover the Best Platform to Promote Your YouTube Videos.
eCommerce: 9 Marketing Trends To Grow Your Business In 2021
These days the eCommerce market continues to grow and eCommerce leaders are searching for new marketing trends that have the potential to transform and grow their businesses.
eCommerce: Marketing Trends In 2021
Here are some trends you need to know about eCommerce and how to grow your business in 2021.
1. Artificial Intelligence – The Role of AI in eCommerce
Artificial intelligence (AI) has a major role in the eCommerce industry.
AI can help you to improve the online shopping experience. For example, shoppers can receive personal recommendations that are based on their unique interests and browsing history.
By analyzing the online behavior of customers, AI identifies the products that each person is most likely to purchase.
So artificial intelligence technologies act as a personal shopper helper for each consumer.
AI is projected to become more essential to online shopping and marketing in the future.
More and more consumers are using mobile shopping to make purchases. So these days mobile shopping has become more common among eCommerce customers.
Mobile-friendly shopping experiences are becoming more integral to eCommerce
. To keep up with this expanding trend, eCommerce businesses need to make their websites as mobile-friendly as possible.
If customers find that a page takes too long to load or is too difficult to navigate, they’ll go to another website that’s been optimized for mobile devices.
3. Voice Assistants
Many consumers are relying on voice assistants to simplify every step of the shopping process. So eCommerce businesses must use this emerging trend to their benefit.
As you work on improving your eCommerce marketing strategy, think about how you can incorporate voice assistance into your website
. Adding voice-based navigation and voice command functions will make it easier for customers to search for the products they want without lifting a finger.
4. Digital Wallets
Businesses need to accept digital wallets as a valid payment option when customers make purchases through their site
Not only will this help simplify the shopping process for your customers, but it’ll also make them more likely to rely on your website in the future.
5. Use Multichannel Selling
A rising trend among eCommerce customers is to use multiple channels to find products and make purchases.
These channels can include sites like Amazon, Facebook, or Instagram and they all play a major role in user’s shopping experience.
eCommerce businesses are therefore expected to rise to the challenge and embrace multichannel selling as an essential part of their marketing strategy.
Multichannel selling can be difficult, but it often leads to success when done correctly.
By offering your products across a variety of channels, you have the potential to reach a much larger group of customers and boost your revenue.
6. Environmentally-friendly Shopping
Efforts to become more environmentally friendly are being embraced by eCommerce businesses everywhere.
It’s vital to use environmentally-friendly practices in your eCommerce marketing strategy.
Do your research on environmental sustainability to determine how your eCommerce business can fit into a rapidly growing movement. For example, by offering products that are marked as eco-friendly, you will gain the trust of your customers.
7. The Influence of Social Media
Social media has had a great role in online shopping for years. However, it’s only expected to become more relevant to your eCommerce strategy.
While social media sites were used as a means of communicating with others, companies are using social media to boost market exposure and gain more loyal customers.
Now many eCommerce businesses are selling their products through social media channels to reach more customers
You can also choose to promote your products via Facebook, Twitter, Instagram, to make your products more visible and increase your sales.
8. Personalized Content – Personalization
Anticipating the needs of your customers is crucial to their overall experience while shopping online.
Because every consumer’s preferences are unique, the best way to ensure that their needs are being met is to create content that’s tailored to their habits.
To create personalized content, you need to learn as much about your customers as you can. From observing the activity of your social media followers to having your customers fill out surveys, etc.
Once you’ve gathered enough data, you can use that information to create Google ads, articles, and other types of content that are specifically tailored to your customers.
These relevant offers and messages will convert customers like never before.
9. SMS Marketing
SMS marketing will make a big comeback in the upcoming years. This trend of sending relevant marketing messages to your customers via text message has seen significant success in past years.
So eCommerce businesses should be prepared to make the most of it now.
SMS marketing campaigns have a much higher open rate than email marketing campaigns.
While the average open rate for email marketing campaigns is estimated to be about 20 percent, the average SMS marketing campaign open rate is approximately 98 percent.
This data illustrates that eCommerce marketers have a much higher chance of success if they send consumers information via text rather than email.
The messages you compose should contain offers that are relevant to your consumers’ needs, wants, and goals.
Sending out irrelevant or unnecessary information puts you at risk of losing loyal customers and missing out on the opportunity to generate sales.
Last Tip
eCommerce keeps growing and more people worldwide prefer to shopping online. You need to know the latest trends and tips to improve your marketing strategies and grow your eCommerce business.
P.S.
Start Your Successful Business Today! – Watch the Video – Affiliate Marketing System
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