Tag Archives: 2020

5 Social Media Trends for 2020: What You Need to Know About

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5 Social Media Trends for 2020: What You Need to Know About
  1. Influencer Marketing

Research shows that 59% of marketers plan on increasing their influencer budget in 2020.

We know that consumers don’t like and don’t trust the ads in their feeds. They’re now seeking reviews from people they trust when making purchasing decisions.

These people can be friends and family, but the circle of trust has now grown to people they follow on social media, ranging from celebrities to niche experts in specific fields.

Social media has always been great for small businesses and startups because it allows small brands with little to no budget to compete with larger brands on the same stage. So there is an opportunity for micro-influencers in the new year.

  1. Social Media and Shopping

This is a trend that began this year and will continue to grow. You don’t need to leave a certain site or platform in order to make a purchase or a product you’ve found.

Now, with just a few clicks, you can go from seeing something you like while scrolling Instagram or Facebook to sharing your credit card information and making a purchase. Giving consumers this type of ease and speed can cut your sales funnel almost in half.

Many brands will use this effective trend to increase their sales.

  1. Stories on Social Media

Stories were exclusive to Snapchat, but then Instagram and Facebook Stories came out, and now even YouTube has its own stories format.

Stories can provide viewers with more authentic insight, as the videos are often created on the spot. And there’s a huge range of opportunities in the Stories format.

Stories content disappears rather quickly, this is the perfect time for marketers to capitalize on the fear of missing out (FOMO) and to offer flash sales and deals to their followers.

Stories can also give those that use them a way to instantly grow engagement – you can add polls to your Stories, or ask questions that can be answered with a simple click.

  1. Augmented Reality (AR)

AR technology is gradually evolving, with an increased application for eCommerce, product discovery, special offers, and more.

There’s a heap of potential in this type of technology – realtors, for example, can take prospective homeowners on virtual tours of homes, during which paint colors can be changed, walls can be removed or moved to a different spot, etc.

Makeup companies can enable potential customers to try on their products while on lunch break, or anywhere they are holding their phone.

AR technology is very impressive because you can have a test-drive of a product before you buy it!

  1. Chatbots

When chatbots first came out, customers were only answered with prewritten answers to questions brands thought were common, using keywords to trigger the bot.

Algorithms are improving chatbots’ effectiveness by “understanding” what users are writing to them. Brands no longer have to stock the bots with canned answers, as chatbots can, in a way, surf the web to find the answers consumers are seeking.

Chatbots are also able to talk to multiple people at the same time, offering something our current customer service teams cannot. Chatbot intelligence will only continue to grow in 2020, which will likely see more consumers taking them up, and more brands following that trend.

Also, many customers trust chatbots more than service people!

Make your research and you will discover more trends and tips about social media. Don’t forget Knowledge is Power!

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Digital Marketing: The Trends for 2020

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Digital Marketing: The Trends for 2020
Digital Marketing: The Trends for 2020

 

Digital marketing trends for 2020. There are some awesome trends like influencer marketing, quality content, streaming video, will get consumers engaged with your brand online.

Here are 5 digital marketing trends that you should make your research to learn about.

1. Social Influencer Marketing

Influencers used to be celebrities with thousands of followers. But now, companies are turning to people with a much smaller social media following to leverage as influencers and reach a targeted audience they trust.

Influencer marketing has evolved into to become more personalized. As it becomes more authentic, 92 percent of people trust other consumer recommendations over corporate advertising.

2. Streaming Video

Video is a very effective digital marketing trend. According to IAB’s Video Advertising Spend Report. Marketers report digital budgets increased 25 percent year over year. Advertisers go where their customers are spending their time (Video).

74 percent of U.S. consumers 13 years and older watch streaming or online video at least weekly and 41 percent watch daily.

78 percent of digital video viewers will watch advertising in exchange for free content.

Online video viewers pay closer attention to both content and ads when watching educational videos.

Live videos on Facebook Live and Instagram Live get watched 3x longer than videos that aren’t live.

3. New Technology Ads – Artificial Intelligence

From 5G technology on mobile devices to advancements in AI, voice and connected TVs, how consumers engage with ads will truly transform in the coming year:

5G technology will transform how consumers access and use content, meaning mobile usage will dramatically increase among global audiences.

AI tech advancements for content will enable greater personalization in digital video.

Voice search for smart speakers will continue to expand as homes continue adopting Alexa, Siri, and Google Home, and while developers continue to make improvements to accuracy.

Advancements in connected TVs and OTT (over the top media) will enable users to interact with ads from their TV and mobile devices that lead to increased product placement within a streaming video.

4. Interactive Content – More Effective Ads

Many buyers are looking for more interactive content online. In 2020, content marketing will shift its focus to give audiences more of what they want: shoppable posts, AR/VR, 360-degree video, quizzes, and polls are just a few examples of interactive content.

The reason interactive content will be one of 2020’s top marketing trends is that this level of interactivity in retail is new and original—take, for instance, a shoppable Free People ad on Instagram.

When a user taps the photo, the dress name and price appear. When tapping the price, the user is taken to a screen with more information and the option to view the item on the Free People website.

This type of ad gives visitors a reason to stay and engage. And it’s extremely shareable, expanding an ad’s reach even further.

5. Social Media Stories Become a Marketing Must

First Snapchat came out with the concept of “My Story,” then Instagram and Facebook stories were introduced, and then YouTube unveiled their story format: Reels. Now we have the emergence of TikTok, where users create videos on the spot and behind the scenes for a less polished and more authentic look.

Since these types of stories disappear after a set period, this is a great opportunity for marketers to make good use of FOMO (fear of missing out).

There are some benefits you need to know.

Increased brand awareness

Engagement with followers

Cost-effective ad solution

Increased traffic to your web page

A simple way to engage users is to add Polls to your Stories.

Consumers often use Stories to search for local businesses. For instance, on Instagram Stories, some location searches have a story icon that allows users to view recent stories that have used a particular location sticker.

Additionally, the use of hashtags for places or events has a similar effect of driving user traffic to that destination to learn more. This is a great way to help your brand get discovered locally.

As you know the technology and the online world are changing pretty fast. So you need to learn the latest trends and tips about digital marketing to create a successful, profitable, business

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