Tag Archives: 2020

Digital Marketing: Important Trends for Brands and Marketers in 2020

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Digital Marketing: Important Trends for Brands and Marketers in 2020
Digital Marketing: Important Trends for Brands and Marketers in 2020

Successful brands and marketers in 2020 will be brave. They will take risks, embrace new technologies, and continually use data to optimize results.

Here are some important digital marketing trends for brands and marketers you need to know.

  1. Brands and Marketers Need to Own A Website

Building your business on rented land has never been a safe option. Your customers need to easily find you and know you are an established business.

You need a home base that is a platform that you own, not rent. You need to have a website or a blog.

  1. Brands and Marketers Need to Use New Technologies and Tips

Old methods are not working like they did 3 or 4 years ago.

Even industries that in the past didn’t use new digital media are now experimenting with new media formats, digital platforms and technologies to grow their business and online presence.

It’s time to level up your digital game! Explore video, podcasting, interactive content, and emerging technologies that can help you achieve your goals. Don’t chase shiny objects, but focus on what you can do with the new technology to achieve your goals!

  1. Brands and Marketers Get More Human – Personal Branding

Humanizing your brand is a requirement, not an option in 2020. You need to communicate with your audience and customers as real human beings.

Brands are investing in personal branding for their leaders and employees. Employee advocacy programs can provide a digital army of brand advocates who can represent the brand far better than a boring press release.

76% of people say that they trust content shared by “normal” people than content shared by brands.

  1. Brands and Relationships

Brands in 2020 should have an ongoing relationship with their target audience. A continual conversation that earns trust inspires and entertains will deliver impact and a positive return on investment (ROI).

Marketers that invest true heart and effort into their content marketing will experience success.

  1. Brands and Influencer Marketing

Brands will continue to generate engagement and results in influencer marketing.

In the most simple form, influencer marketing is a partnership between brands and people with influence. Influencer marketing is a dynamic, living and breathing community where interactions, transactions, and relationships ignite between content creators, brands and customers.

Micro-influencers with 10k – 50k followers have 41.7% higher engagement rates than bigger influencers with 500k – 1 million followers. This is because oftentimes people are following “celebrities” only because they are famous.

They don’t have a real connection with them. Fans are less likely to take action from a celebrity. They are more likely to take action from micro-influencers who are invested in truly helping them.

  1. Smart Marketers Use Analytics and Optimization

The best marketers know that data and analytics are their best friends. Learning how to tweak, rinse and optimize your marketing campaigns, content and social programs will help you be more agile.

Learning how to quickly learn what content is working, optimize it for greater return and repeat, repeat, (repeat is a recipe for success).

Data-driven decisions will help them to embrace the best of social network curation features such as Instagram TV (IGTV.) Marketers will embrace curated content leveraging the best-proven content they have.

  1. Brands and Marketers Use Voice search

You need to prepare your content for voice search. Think about how and what your target audience will search for.
Stats you need to know.

50% of all searches will be voice by 2020

72% of people who own voice-activated speakers use them in their daily routines

58% of all American homes will own a smart speaker by 2021

Voice shopping will increase from $2 billion today to $40 billion in 2022

  1. Video Marketing

If you don’t use video to market your business, you must start. 82.2% of marketers say they will increase their investment in video in 2020. 49% say they will increase their brand’s presence on YouTube specifically.

Even Youtube has seen a 34.36% increase in engagement from 2018 to 2019. Video marketing is the future.

If you are not comfortable with video, hire an agency or consultant to help you. You can also start with micro-content such as Instagram stories, Instagram TV, Twitter video, Tik Tok, and the list goes on.

  1. Visual Marketing – Visual Search

Brands and marketers have to use visuals in all aspects of marketing. It’s time to get serious with not only visually appealing social posts, videos, and blog posts – but need to now look at visual search as well.

Google, Pinterest, and Bing, for example, are all getting into the visual search. Both Google and Pinterest have their Lens search capabilities that recognize objects and landmarks through a camera app.

  1. Brands and Marketers Use Podcasting – Audio Marketing

Podcasts and audio marketing present tremendous opportunities for brands to rise above the noise and reach their target customers in meaningful ways.

If you have ever thought about launching a podcast, 2020 is the year to give it a try.

  1. Use Interactive Content

Marketers should explore ways that they can interact with their audiences in meaningful and fun ways. The social networks are making it easy. Social networks such as Instagram and Twitter offer easy to use features for polling, voting, and curation.

Marketers can get creative with campaigns that have an interactive focus.

  1. Smart Brands and Marketers Use Automation – Artificial Intelligence

Marketers and brands use artificial intelligence and automation to inspire, connect with and understand their customers.

Even if you are still don’t use these technologies, you can start step by step. For example, start by looking at your goals. A goal such as improving customer service can be better satisfied by exploring direct messaging on Twitter, Facebook Messenger or text marketing.

Also, you can use chatbots to help your visitors or customers.

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Social Media: Trends and Effective Strategies for 2020

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Social Media: Trends and Effective Strategies for 2020

Many online marketers and business owners are using social media marketing strategies and popular trends to drive traffic and increase sales.

This is because social media marketing gives successful and profitable results. Here are the trends and effective strategies you need to know for 2020.

  1. Video – Boost Engagement

Video content is not a new trend, but it continues to be very helpful in boosting audience engagement.

Long and short-form video content is very popular and effective on social media. If you are able to make engaging videos, now’s a great time to focus on building that content.

  1. LinkedIn – New Features

LinkedIn is improving its strategy. A few recent updates include new features in groups (such as recommended posts), made hashtags relevant on the platform, created tools for marketers to better utilize the platform, and most recently they merged with Elevate to bring employee advocacy tools to company pages.

  1. Micro-Influencers

Micro-influencers continue to become more sought after as the famous influencers become less idolized. Micro-Influencers having a more engaged audience and they are a low-cost and useful solution for your marketing plan.

  1. Become More Active on Social Media

Many brands think that all they need to do is post pretty pictures and they will gain a loyal following. Ignoring your audience is never the way to go.

Making a plan to be more engaged is the first step. You just need to do the research to figure out where your audience likes to spend time on social. Make a list of where, when and how you will engage with them and add those “engagements” to your calendar.

  1. Listen to Your Audience

Another important element to engaging with your following is to be an active listener. If you need to invest in social listening software, do it. You’ll understand your audience better and will gain more control over how your brand is viewed and spoken about online when you are there to participate.

These are a few examples of popular trends and strategies to take advantage of this year, but there are so many more to choose from. Look at what’s trending on social right now among your audience while you continue to plan social marketing campaigns in 2020.

No matter what kind of business you’re running and no matter what niche you’re targeting, as long as you have a hungry base of interested customers, social media marketing will work for you.

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Instagram: Effective Tips and Hacks for 2020

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Instagram: Effective Tips and Hacks for 2020

Instagram is more popular than ever. It has one billion active monthly users, more than 80% follow at least one business account. In other words, there are a whopping 800 million people on Instagram who are viewing and engaging with branded content each month.

Engagement on Instagram is also much higher than the other social networks, making focusing on the channel pretty much a no-brainer for any brand. But Achieving organic Instagram growth can be hard, though.

There are tips and hacks you need to know and are proven to generate results in 2020.

  1. Best Instagram Hashtags

You probably already know that hashtags are crucial in making your posts discoverable and bringing in views on your posts.

When used right, hashtags are one of the best ways to increase the reach of your posts and get more followers and engagement on your account.

The hashtags that will work best for you depend on the size of your account, your engagement, and your niche.

You should be aiming for hashtags that don’t have too many posts, and where the featured “top posts” have, on average, the same number of likes that you get on your posts. Selecting hashtags this way makes your post more likely to stand out and feature in the “top posts” associated with the hashtag.

The number of hashtags you use is also important. While Instagram allows a full 30, using all of them might make your post seem unfocused, unprofessional or even spammy. Try using 10-15 instead.

Experiment with different combinations of hashtags to find out what works for you and your industry. Don’t use the same set of hashtags in every post, as Instagram might classify this as spammy.

To make things easier, you can create three or four groups of hashtags in a notes file, and alternate between these groups when posting.

Create one (or a few!) branded hashtag(s) to build a community around your brand and encourage the creation of user-generated content.

  1. Be Authentic and Build Connections

not every caption needs to be a storytelling masterpiece. It’s okay to throw some shorter captions into the mix sometimes, such as a funny line or insightful quote. Just make sure you regularly engage your audience in other ways, such as with video or a strong CTA.

  1. Use a Call-to-Action

Having a call-to-action (CTA) in your captions is crucial to driving action from your post. It is also a powerful way to build a stronger, more interactive relationship with your audience.

A well-crafted CTA can increase engagement on your post, encourage a conversation, and even drive sales and visits to your website.

People are also more likely to comment on your post if you give them an idea of what to write. If you want more engagement on your posts, ask your audience a question, or ask them to tag their friends in your image.

  1. Your Bio is Important to Attract Followers

Think of your bio as being like a business card and storefront in one. People coming to your profile will decide whether to follow you in a matter of seconds, so the job of the bio is to convince them to do so.

The best Instagram bios have a few things in common: they give the reader a clear picture of what the brand is about, include something that piques the reader’s interest, such as a relatable detail or humorous line, and prompt the reader to take a specific action.

Also, Your name field is one of the few places on Instagram that can be searched. That means it can also be optimized for SEO.

Having a clear keyword in your name field explaining what you offer might get your profile noticed by someone interested in your industry or product, and it might drive some extra clicks to your profile.

  1. Use IGTV to Reach more People on Instagram

IGTV may be the new kid on the block, but it’s already been forecasted to become a serious contender to YouTube.

As the content stays on the platform forever, this is the place where you want to post quality long-form topical and evergreen content.

This summer, Instagram began featuring IGTV videos on the explore page, indicating that they’re focused on making the feature more prominent.

Make your title is as descriptive as possible. It should cover what the video is about and include keywords and “power” words to increase click-through.

When it comes to descriptions, include a paragraph or two that describe the video content further, and include a CTA at the bottom.

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Instagram: 5 Marketing Trends for 2020

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Instagram: 5 Marketing Trends for 2020

Instagram in 2020 it’s no longer just a social platform, but also effective e-commerce and video platform for small and big brands alike.

  1. Simple Photos – Less Editing

In 2020 will see a big shift in visual content on Instagram, with posts moving away from carefully curated imagery towards more relatable and less-produced content. This is good news for Instagram marketers who don’t want to spend hours editing their photos to perfection.

This trend is also good news for video content! Because video on Instagram is really, very effective to increase your targeted traffic.

No Likes

Instagram is currently testing hiding likes on accounts all around the world, and many countries like Canada and Australia haven’t had public like counts for months.

Instagram’s main message for this change was to avoid mental health concerns, particularly with teens, but many marketers have also pointed out another reason for this change: getting people to post more to their feed.

Instagram users are saving only their “best” content for the feed, to keep their engagement rate high across all of their feed posts.

by removing likes, Instagram’s theory is that people will be able to be more creative and post what they want without worrying about how many likes they are getting on a post.

So, Less time editing, more time creating content, and integrating video into everything.

  1. Influencer Marketing & E-Commerce Platform

In 2019, Instagram launched Checkout, an easy way to purchase products without leaving the Instagram app. Along with Instagram Checkout, they also launched Shopping from Creators, which allows influencers, artists, and celebrities to add shopping tags to their posts.

So, followers can then click on the shopping tag, and purchase the product without ever leaving the Instagram app. You can expect to see Instagram Checkout and Shopping from Creators rolled out to more brands, if not everyone, in 2020.

Also, Instagram announced at the end of 2019 that it was launching a new platform to connect creators with brands looking for sponsored Instagram content. Instagram is an influencer marketing platform now, too.

Instagram creators can share their analytics and engagement rates with brands, identify topics that they are interested in creating branded content for (such as travel or beauty), and both brands and creators can search for partners and reach out to each other.

Expect brands to become more focused on driving conversions with influencers in 2020, as the industry becomes a proven channel for acquisition.

  1. Instagram and TikTok

TikTok is a video-sharing app that generally centers around music and is extremely popular with teenagers (and now, adults). The TikTok app was the #3 most downloaded app in 2019, and with 500 million active users, it has about the same usage as Instagram Stories.

In 2020, you can expect to see a major TikTok influence on the type of content you see on Instagram, specifically Instagram Stories.

TikTok content is incredibly real, unfiltered, and focused on the content instead of the aesthetic.

It’s a fun platform to hang out on, and it’s incredibly popular because of the potential to go viral. TikTok is centered around the “For You” page, which is their version of Instagram’s explore page, and it’s an incredibly powerful engine for distributing your content. but when it comes to marketing your business and driving sales, Instagram is the better platform to focus on.

  1. Caption Length

2019 was the year of the Instagram caption. Creators and brands tapped into the power of the written word to engage and connect with their followers.

Long captions are a part of the overall shift to the authenticity we are seeing on the Instagram platform.

It allows you to tell a deeper story, have followers spend more time reading your posts (which is one of the factors of the Instagram algorithm), and increase engagement.

  1. IGTV Series

Instagram is a competitor of Youtube. In 2019, they made some major strides thanks to huge changes and improvements to IGTV features.

IGTV abandoned its “vertical video” thesis by adding the ability to upload landscape video, and IGTV views skyrocketed thanks to the ability to post a “preview” of your IGTV video to both your feed and your profile.

IGTV is a serious Instagram marketing trend in 2020, and it’s not just for big brands with big video budgets.

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Digital Marketing Trends: Effective Tips You Need to know in 2020

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Digital Marketing Trends: Effective Tips You Need to know in 2020

Digital marketing is a necessity for all businesses. No one can ignore the power of effective marketing. An effectively executed marketing campaign can grow your business and increase your sales. Very Simple Marketing Principle.

Here are some effective digital marketing trends you need to know for 2020.

  1. Instagram

Instagram is a very effective and popular image and video-based social media platform. Is optimized to make it very easy for users to share photos and videos from their phone, which is now the most used device on the planet.

Instagram has already passed one billion users. That means it’s one of the most rapidly growing social media platforms and, perhaps more importantly, much of its user-base is the coveted younger demographic (especially under 30).

  1. Chatbots

Chatbots are just a specialized form of software that acts as a virtual helper. Chatbots communicating with users and assisting them in completing their goals. Chatbots interact with humans in a natural way, primarily through the use of text chat windows, but verbal interactions are also possible.

Chatbots are already used on Facebook and many other websites. Everything from providing weather reports to automating some basic customer support functions can be easily handled by sophisticated software.

Bots allow users to get personalized, focused interactions without pulling too much from limited human resources. Their effectiveness in 2018-2019 is already showing a significant increase in usage, and that use is likely to continue growing for digital marketing in 2020.

  1. Video

Reports show that 73% of all Americans engage with YouTube. That means more than half of all Americans are watching videos, and a lot of those videos are created in the service of digital marketing.

While YouTube may be the most popular way to consume videos, even more, popular than Facebook, that doesn’t mean that you shouldn’t be putting videos on Facebook or any of the other social media platforms for that matter.

However, now the video is paired with the incredibly accurate and valuable user metrics of digital media to provide much more useful data on how specific efforts are performing.

Whether you’re creating videos for Instagram, Facebook, YouTube or even your own website, it is an incredibly effective digital marketing tool. You can capture and convey a lot of information and your brand’s personality with video.

  1. Live Video – The New Thing

While the video is a valuable tool, one of the fastest rising stars in digital marketing is the use of live video. Part of this is due to the massive spike in streaming services, thanks to popular channels such as “Twitch,” which allows people to easily stream video gameplay, or even devices like Sony’s PS4 game console that come with live streaming abilities built right into the box.

Live streaming is especially big for digital marketing when combined with influencer marketing. Whether it’s the new generation of social media influencers or traditional sources, such as celebrities, athletes, and musicians.

An influencer live stream is an incredibly useful, high profile form of digital marketing right now. The interactivity of live streaming can be a big draw when done right, with a well-chosen personality.

  1. Good Content is Still The King!

Content marketing continues to be an essential component of digital marketing. The quality is always going to matter a lot, but now there’s a renewed interested in looking more deeply into who the intended recipients are.

Having a deeper, more sophisticated understanding of a targeted market and being able to target that market more precisely is a rising trend in more effective marketing.

So while general audience content was, is, and always will be important, specialized material for specific industries or experts can also yield impressive results. Don’t forget that search engines love fresh and quality content!

  1. Voice Search

Thanks to Siri, Google, Alexa, and other “smart” devices, verbal interaction (voice Search) with devices is continuing to rise. The real takeaway is that talking is simply a preferred way of interacting.

Now the machines are finally catching up to the way people want to search, shop, and discover new things online.

However, this presents some interesting challenges. Conducting a voice search, for example, is very different from typing a query, particularly in the results.

When a person performs a text-based search, the screen displays one page at a time the results. But when someone asks a device to conduct a search and the device replies verbally, it may only give a few choices and frequently, they supply just one choice.

That means that preparing for voice searches is going to require a different approach, but it’s one area of digital marketing that can’t be ignored because people are relying on it now more than ever.

For example, writing meta-descriptions of websites might need to be optimized for speech so that it “reads better” out loud, when being spoken, rather than the style used for a strictly text-based search approach.

As you know the digital marketing and the online world are changing pretty fast. Make your research and discover more trends and tips about the future of effective digital marketing.

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