Tag Archives: 2019

Guide: SEO Trends for 2019 [Infographic]

April 25, 2019artificial intelligence, Ask Entrepreneur, blogging, business, Business Lessons, design, Ecommerce, google, infographic, marketing, Pinterest.com, profits, seo, Social Media, Starting a Business, Startups, video2019, for, guide, seo, trendsjtsantalis

As you know Google changes all year round. They update their algorithms and confused the online business owners. Webmasters who want to increase their rankings and traffic are always on the lookout for the new SEO trends.

Here are the latest SEO trends for 2019.

1. Voice Search

The mobile Internet is growing every day. Now appears the new SEO trend, voice search. Teaching computers to understand our speech – that’s what the future is about. And the path to this bright future lies through voice search SEO.

By 2020, half of all online traffic will be coming from spoken queries.

2. Video Optimization

Voice search isn’t the only SEO trend taking over the Internet; videos are, too. They are an ever increasingly popular information medium, which makes them a rich source of customer traffic when you use them cleverly.

Your videos need to be excellent to rank higher on YouTube. You need to use video optimization for carefully picked keywords.

A report says that videos will become a magnet for 75% of all Internet traffic.

3. Mobile-First Indexing

Mobile indexing. What’s that? Simply put, websites are now ranked based on the quality of UX they provide on mobile devices. If a site has mobile and desktop versions, the index adds the mobile one; if there’s only the desktop version, it gets indexed the same as normal.

You need to master mobile SEO! You must have a mobile-friendly version of your site, or else Google will index something you can’t show to mobile users. Without mobile indexing, you will lose traffic and customers.

4. Quality Content

Content is king, and high-quality content means high Google rankings. What kind of content counts as “high-quality”?

The content is for users. Not for search engines. When users do a Google search, they hope to find something that will satisfy their needs 100%. When you take the users’ search intent into account, you can prepare a piece of content that does exactly that.

The Internet will be dominated by people who are the best at getting into their audience’s mindset. Important Tip. You need to know your target audience.

5. Online Security – Data Protection

Online security is a huge deal. Earlier this year, the EU enacted the General Data Protection Regulation which entitles users to more control over their private information that’s used by sites.

While it certainly works towards making user data safer, there are still many vulnerabilities that can be exploited by malicious third parties.

2019 will present us with more data protection initiatives, as well as more ways to make our online experience more secure.

6. User Experience

The user experience is very important for all the websites. Therefore, business owners who would prefer to keep making a profit with their sites will do their best to guarantee a smooth UX. That means an intuitive design, a fast page load, and absolutely no technical issues.

A website gives a better impression of a business than any advertisement.

7. Blockchain and SEO

The blockchain technology used to make the Internet more secure. Webmasters are looking for ways to integrate it into their sites and potentially profit from it. Blockchain can also be used in SEO for things like validating backlinks.

The exact effect blockchain is going to have on SEO is not clear yet, but enthusiastic webmasters are already carrying out their experiments.

8. Influencer Marketing

It’s always great to have an important person (influencer) to support you. Especially in business, where there’s so much competition.

One of the most trendings is to involve an influencer in your marketing campaign.

To do that, you need to connect with an influencer first. Fortunately, pretty much all of them use social media, so you need to find a way to get their approval of what you do. Also, 99% of all influencers spend their time on Instagram. There’s your easiest chance to connect with a few.

9. Artificial Intelligence

AI technology has massive potential. The artificial intelligence is the future of the online world. Many businesses are looking for ways to use it in their work. Pretty soon we will see many changes in the ways we use the internet.

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Visual Search: A New Digital Marketing Trend of 2019 – The Future of SEO

April 20, 2019artificial intelligence, Ask Entrepreneur, blogging, business, Business Lessons, design, Ecommerce, google, marketing, Pinterest.com, profits, seo, Social Media, Starting a Business, Startups, video2019, digital, marketing, new, of, search, trend, visualjtsantalis

Visual search is the new trend of artificial intelligence (AI) and machine learning (ML). It will change the way on how consumers find and buy products.

Also, it will change the SEO for businesses and marketers.

Many people like the ability to visually search over any other new technology. Google, Amazon, Pinterest, and Bing have already developed new capabilities in this area.

Many reports show that “The future of search will be about pictures rather than keywords,” It’s no surprise that visual search promises to be the new digital marketing trend of 2019.

Visual Search Stats

Images are returned for 19% of search queries on Google
There are over 600 million visual searches on Pinterest each month. Image-based Pinterest Ads have an 8.5% conversion rate, and Pinterest is projected to clear $1 billion a year in ad revenue by 2020
The image recognition market is expected to grow to $25.65 billion by 2019
By 2021, early adopter brands which redesign their websites to support visual and voice search will increase digital commerce revenue by 30%.

How Does Visual Search Work?

The human brain is extremely visual – 90% of all information received by the brain is visual.

Visual search is a natural evolution in enhancing how the technology works best for us – however, a human brain is very different from AI. When we look at a picture, we don’t see a set of points and dotted lines.

Instead, we can identify patterns and shapes immediately. The theory behind the visual search is to teach machines to do the same.

When presented with an image, a visual search identifies objects within it and then searches for images related to those objects. For example, based on an image of a chair, a visual search would enable you to shop for an identical or similar chair.

Current technology can identify multiple shapes and outlines contained within a single image to allow users to match to different objects.

Visual search engines rely on neural networks which utilize machine learning technology, so the systems are constantly learning and expanding their field of experience.

Companies with a lot of information – such as Google – benefit most, as their visual search application (Google Lens) has an enormous amount of data from which to improve its search functionality.

Because of this, Google Lens can not only identify objects in an image, but also match them to local retailers, provide customers reviews, and sort listings.

Visual search is the new trend of artificial intelligence (AI) and machine learning (ML). It will change the way on how consumers find and buy products. Also, it will change the SEO for businesses and marketers. Many people like the ability to visually search over any other new technology. Google, Amazon, Pinterest, and Bing have already developed new capabilities in this area. Many reports show that “The future of search will be about pictures rather than keywords,” It’s no surprise that visual search promises to be the new digital marketing trend of 2019. Visual Search Stats Images are returned for 19% of search queries on Google There are over 600 million visual searches on Pinterest each month. Image-based Pinterest Ads have an 8.5% conversion rate, and Pinterest is projected to clear $1 billion a year in ad revenue by 2020 The image recognition market is expected to grow to $25.65 billion by 2019 By 2021, early adopter brands which redesign their websites to support visual and voice search will increase digital commerce revenue by 30%. How Does Visual Search Work? The human brain is extremely visual - 90% of all information received by the brain is visual. Visual search is a natural evolution in enhancing how the technology works best for us - however, a human brain is very different from AI. When we look at a picture, we don't see a set of points and dotted lines. Instead, we can identify patterns and shapes immediately. The theory behind the visual search is to teach machines to do the same. When presented with an image, a visual search identifies objects within it and then searches for images related to those objects. For example, based on an image of a chair, a visual search would enable you to shop for an identical or similar chair. Current technology can identify multiple shapes and outlines contained within a single image to allow users to match to different objects. Visual search engines rely on neural networks which utilize machine learning technology, so the systems are constantly learning and expanding their field of experience. Companies with a lot of information – such as Google – benefit most, as their visual search application (Google Lens) has an enormous amount of data from which to improve its search functionality. Because of this, Google Lens can not only identify objects in an image, but also match them to local retailers, provide customers reviews, and sort listings. Visual Search and SEO Focus on boosting organic image visibility Schema markup and metadata are particularly important for SEO in visual search. With minimal text expected in the future of visual search, this data may be one of the only sources of textual information for search engines to crawl. Metadata strengthens your ability to drive traffic not only to your website but also to specific products on your site. Advertise on Pinterest Pinterest’s enormous market impact and its well-developed visual search abilities make it an increasingly smart bet for the future. If it’s a good fit for your target audience, consider advertising your products alongside similar items for maximum impact. Submit images to your sitemaps It’s important that your images are displayed clearly, and are free of clutter so that visual applications have an easier time processing them. Optimize your images for ideal size, ideal file type, and have carefully chosen titles. Adding images to your existing sitemaps is also simple - for each URL you list in your sitemap, you can add additional information about important images that exist on that page. You don’t need to create a new sitemap, you can simply add information on images to the Sitemap you already use. visual search technology promises much for the future. Planning for this growing market is a must for brands wishing to stay visible - while a visual search isn’t expected to replace keywords and text-based search entirely any time soon, it will inevitably disrupt the SEO industry significantly in the years to come. — Visual search is the new trend of artificial intelligence (AI) and machine learning (ML). It will change the way on how consumers find and buy products.
Also, it will change the SEO for businesses and marketers.

Visual Search and SEO

Focus on boosting organic image visibility

Schema markup and metadata are particularly important for SEO in visual search. With minimal text expected in the future of visual search, this data may be one of the only sources of textual information for search engines to crawl.

Metadata strengthens your ability to drive traffic not only to your website but also to specific products on your site.

Advertise on Pinterest

Pinterest’s enormous market impact and its well-developed visual search abilities make it an increasingly smart bet for the future. If it’s a good fit for your target audience, consider advertising your products alongside similar items for maximum impact.

Submit images to your sitemaps

It’s important that your images are displayed clearly, and are free of clutter so that visual applications have an easier time processing them. Optimize your images for ideal size, ideal file type, and have carefully chosen titles.

Adding images to your existing sitemaps is also simple – for each URL you list in your sitemap, you can add additional information about important images that exist on that page. You don’t need to create a new sitemap, you can simply add information on images to the Sitemap you already use.

visual search technology promises much for the future. Planning for this growing market is a must for brands wishing to stay visible – while a visual search isn’t expected to replace keywords and text-based search entirely any time soon, it will inevitably disrupt the SEO industry significantly in the years to come.