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8 SEO Tips to Double Your Traffic in 2018 [Infographic]
Tag Archives: 2018
7 Reasons Why You Must Have a Website in 2018 [Infographic]
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Social Media Video Ads Stats for Your 2018 Strategy [Infographic]
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5 SEO Mistakes To Avoid in 2018 and 7 Mobile SEO Tips for You Business
SEO is one of the best marketing strategies for your business. Now you have to create a mobile-friendly website. It’s the new trend. Here are 7 mobile SEO tips to increase your traffic. But you have to know how to avoid the 5 common search engine optimization mistakes. This way you will create an effective SEO marketing strategy for your business.
1. No KPI
What is your Key Performance Indicator for SEO? Do you want to monitor your ranking, traffic, conversions or leads? With KPI, you can find out if your strategy is working for you. If you don’t have a KPI, you may not be able to create a successful SEO marketing strategy.
2. Duplicate content
For ranking, you have to have unique content on your web pages. If several pages have the same content, be ready to get a penalty from Google. Your site may be downgraded.
Therefore, make sure your content is unique. Before you publish content on your blog or site, it’s better to check it with Copyscape or some other tool that you think is reliable.
3. Low-quality content
Make sure you write for humans, not just search bots. What this means is that your content must be quality, relevant, informative, grammatically correct, and optimized for relevant keywords.
It’s not a good idea to use article spinning software. Today, search engines have become extremely smart and they can detect if the content is written for humans or search engine bots.
4. Over optimization
By content optimization, we mean content that contains relevant keywords. Aside from this, the content should be coherent. If the content is not engaging, you will fail to keep the readers hooked. As a result, your bounce rate will be higher, which means lower chances of getting a higher rank.
Today, Google is smart enough to detect low-quality content that has too many variations of keywords. So, make sure the text on your site is not over optimized.
5. Targeting wrong keywords
Your SEO strategy won’t work if you target wrong keywords. Based on your KPIs, make sure you create content that includes the right keywords. What this means is that you should opt for those terms that can help you achieve your business goals. In other words, they should help you get organic traffic, leads, engagement, conversions, and sales.
7 SEO Mobile Tips to Increase your traffic
Now marketers must focus on mobile more than ever. If you need help optimizing your website for search engines in the mobile era, keep trying. The search engines now love the mobile-friendly websites.
1.Create a Responsive Website Design
In order to rank well, responsive website design is the most critical change that you need to make. Responsive websites offer the value of two for one – they rank well on both desktop and mobile. Moreover, the design seamlessly fits the size of any screen across devices.
2. Optimise Content for Mobile
Mobile visitors look for the same content experience as desktop visitors. So, your content must be properly optimized for the mobile so that users can quickly find what they are looking for. You need to create content using short paragraphs, along with the addition of media, such as screenshots or infographics to make reading enjoyable.
3. Make Use of Infographics
The attention span of mobile users is lower than desktop users. In order to attract their attention, you can use interesting and engaging infographics.
It has been proven that attractive-looking content gets shared more than three times across digital platforms compared to text-only content. The more your content is shared, the more chances your website gets to become visible on search engines and obtain a higher ranking position.
4. Improve Navigation
Mobile users lack patience; therefore, you need to remove any kind of obstacles that visitors might have to face whilst navigating your website. Your website has to be very easy to navigate.
5. Link Building Strategy
For your SEO success, you must continue to build links to your desktop pages. Even though the world is moving into the mobile-first index, the importance of link building is not declining.
6. Optimise On-site SEO
Once you have designed and built a responsive website, it is time to manage on-site SEO for your mobile website. From optimizing title tags to H1 headers, you need to pay attention to every little detail and make sure that they are SEO-friendly.
Tags in mobile, for instance, varies from tags in the desktop. Whilst desktop has about seventy-one characters, mobile gets seventy-eight characters.
7. Speed Up Page Load Time
Building a website for mobile with a focus on fast page speed is a necessity. However, it is important to remember that the page speed on mobile can directly impact your SEO rankings.
Statistics show that low load pages, approximately ten percent increase in bounce rate and four percent decrease in conversions.
These are some of the common SEO mistakes to avoid in 2018. Also, now you know the 7 mobile SEO tips to increase your traffic and improve your search engine ranking.
SEO Trends In 2018: 4 Tips on How to Rank First in Google
Ranking first in Google will allow you to get a great amount of organic traffic and can be the difference between a successful site and an unsuccessful one. Whether you are running a blog or a business site you should strive for that first Google spot.
With the many algorithm updates that the search engine has been rolling out over the years, it has become very difficult to reach this first place. So how do you achieve that in 2018? Here are 4 tips that will allow you to rank first in Google.
1. Quality Content
Quality content is a must. The search engine has become increasingly good at detecting poor quality content and will reward only those that are authoritative and well-written. The search engines love the quality and fresh content
Make sure that the content is useful and add value to your audience. Very often authors just write articles and include all kind of filler contents in order to reach a certain number of words. This is not really useful for the audience and might be penalized by Google.
So, if you want to reach the first spot in Google pay attention to your content and make sure that they are of the highest quality and add value to your audience.
2. On-site optimization
It is important that you use good SEO practice when it comes to on-site optimization. For instance, you need to have your primary keywords and secondary keywords scattered around your site. Do not overdo it though as Google will penalize you for too many keywords.
Always make sure that your articles are written for a human audience, not for search engines and only place the keywords naturally in there.
3. Backlinks
Links are a fundamental part of any ranking strategy. It is important that you have a number of links pointing to your site if you want to rank first in Google. At the same time, you need to make sure that these links are coming from authority sites.
Getting links from link farms should be avoided at all cost. Make sure that the links come from sites that have real traffic and that they are not selling links.
Google knows how to discover Private Blog Networks nowadays and getting links from this kind of network can be quite risky.
4. Keywords
It is important that you choose your keywords well before starting to write your articles. There are various tools that will allow you to choose the best keyword. Make sure that you go for something that you can rank easily and that is not too competitive. Make an analysis of your competitor’s keywords to ensure that you can compete against them.
Ranking first in Google has become quite tough. You will need to work a lot and also be patient if you want your site to rank first in Google.