Tag Archives: 2018

5 Social Media Trends in 2018 You Need To Know

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5 Social Media Trends in 2018 You Need To Know
The best way to promote your business is to know where most of the time your target audience is present. Social Media is the powerful tool and the online place where your target audience spends their time.

 

The best way to promote your business is to know where most of the time your target audience is present. Social Media is the powerful tool and the online place where your target audience spends their time.

The popular social media platforms like, Facebook, Twitter, Instagram, Pinterest, etc, are growing every day and enhance their user experiences. The Social Media is incredibly evolving, and it is essential for your business to adopt the opportunity. Here are the 5 social media marketing trends in 2018 you need to know about.

1. Video

The Videos have entirely grabbed social media; users are more involved in video chats and business are more focused on video promotions. With Videos, businesses can make an impressive presentation for their products or services.

Research reveals that about 43% of users prefer to see video from businesses and 51.9% of marketing experts consider video as the best ROI content type. As the popularity of video content is increasing, it is expected that videos will get more user engagement on all social media channels.

The new trend is the live streaming. Many businesses use the live streaming video to grow their target audience in 2018.

2. Influencer Marketing – Statistics About

1) 70% of the teenage audience on YouTube, prefer the opinions from influencers than the celebrities

2) 32% of US-based influencers rate the Facebook as the best platform

3) 71% of buyers are ready to make a sale when referencing from social media influencers

The stats show that the influencer marketing is a great tool to increase your sales. So you have to create relationships with influencers who are ready to work and promote your brand.

3. Social Messaging Apps

Social messaging apps are very effective and pretty easy to use. The popularity of these apps will directly influence how businesses market through social media platforms.

In 2018, the social messaging apps will be an important part of the social media marketing. Messaging apps will play a huge role in client support and products promotion.

4. Chatbots

Chatbots are in the game for a long time, and now they come back more impressive with the help of technology. Chatbots are the automated tools specifically created to simulate human conversation intelligently.

For a chatbot to efficiently perform, there is no need for a human operator. In 2018, not just simply offering round-the-clock customer support, Chatbots are expected to perform advancingly.

Tips for Successful Social Media Optimization

Social media optimization plays an important role in your search rankings. This is one of the things that is often overlooked by many businesses.
Here are the 5 tips you need to use.

1. Google Search Benefits

When you use social media optimization for your business, you’ll always have some direct and some indirect benefits. The direct benefit is that more people will be able to find your profile and it will be easier connecting with you and visiting your website.

The indirect benefit is that you get an extra link (backlink), pointing to your website from your profile.

2. Integrate Social Media into Your website

Social sharing tools must be integrated into your website. Include the direct web links to all of your social media channels to your website and vice versa. You can even add social media sharing buttons to every individual blog posts.

The links that you get from social media are often high quality as the social media sites have a high web authority.

3. Your Profile

Make sure that you fill the profile information 100%, as search engines tend to give more value and favor profiles that have complete information available. Also, all the information that you put on social media should be exactly the same as they are on your website.

4. SEO keywords and Social Media

The SEO keywords are very important for your success. If you are not taking advantage of this and not optimizing your website properly, then you’re leaving the path open for your competitors.

So structure your keywords and make sure to target key phrases into your social media in a very natural, non-spammy way. If you can effectively get a keyword or phrase to come into your profile or page name, it will give a massive boost to your ranks.

Don’t forget that many social media platforms are now Search Engines!

5. Use the Right Cover Images

A cover image is the first thing that any user will see when they are visiting your page, and presenting them with a good impression is most crucial. This is the best opportunity for you to convey your brand message to the current and future followers.

Make sure that you follow the size guidelines for each website to make sure that you don’t get the size and formatting wrong. It’s better to use professional images that are relevant and memorable.

SEO: 6 Tips for Your Digital Marketing Strategy in 2018

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SEO: 6 Tips for Your Digital Marketing Strategy in 2018
As you know Google is changing their search ranking algorithms every year. There are 6 new tips, which would impact your SEO and your marketing strategy in 2018.

 

As you know Google is changing their search ranking algorithms every year. There are 6 new tips, which would impact your SEO and your marketing strategy in 2018. These tips will help you to create an effective digital marketing strategy for your business.

1. Search Engine Result Page (SERP) Features

SERP feature is any inorganic result shown on a search engine result page such as AdWords, news block, rich snippets, and site ratings. Such features add a visual layer to an existing result. Site links, videos, tweets, shopping results would also get highlighted in search engine result pages.

2. Rich Snippets

Web developers add a data markup to their web page. A rich snippet enhances the search results by adding pictures, ratings, and a website URL. Rich snippets in web pages should include a ‘|’ symbol in it.

Such rich snippets would get more click-through rates.

3. Page Speed

The page speed is very important. Google recommends a page loading speed of 3 sec or less for loading any web page. Google provides a tool – page speed insights, which would help you in optimizing your web page speed.

4. Content Relevance

Search Engines rate your website content using LSI, it scans your website and verifies the content using related terms and keywords. More attention should be paid to write relevant content that matches your topic.

5. Voice Search in Google

On Google people search by spoken words instead of typing in the search box. An SEO strategy must include voice search.

6. Mobile Friendly Sites

Billions of people are using a mobile version of the websites, as it is quite convenient. The mobile site is a search ranking factor; in fact, Google indexes your mobile website before the desktop version of your website.

Responsive web design feature supported by many web development technologies such as bootstrap, which makes your website mobile or tablet friendly.

Best Practices of SEO

On Page Optimization:

On-page SEO is the act of optimizing the pages to rank higher on search engines.

On page, Optimization focuses on the content and structure of a website. It includes:

>> Meta Title

>> Meta Tags

>> Meta Description

>> Navigation of Page

Best Practices of SEO are

The Content

The content for the website must be unique one & not copied from somewhere else. The content must be reliable and useful for the end user. Proper & useful information must be added to avoid confusion as the content is the important part of SEO.

Meta-Title

Meta title of your page gives searchers and web search tools a short representation of your webpage. From an SEO perspective, the principal keyword should be at the very beginning followed by the other relevant keywords. Avoid keyword stuffing in the Meta title tag and keep the relevant keywords.

Meta-Description

Meta description, in short, is a summary of approximately 152 characters about the content of the webpage. The important and relevant points should be mentioned in the description which is informative to the customer.

Interlinking

Internal linking is a best practice to compose your focusing keyword within the anchor text when mentioning a page. Linking important pages helps to get a good amount of authority. Over optimizing the page lessens the authority of the page.

The Headings

<h1> to <h6> represents heading tags in HTML. <h1> tag refers to main heading tag. The <h1> must be unique and should be exactly one on each page. It should contain at least one targeted keyword.

Uniform Resource Locator (URL)

While creating a new URL for the website, see to it that it contains the important keywords. Also, keep the URL short and simple.

6 Social Media Changes in 2018: How They Affect Your Business?

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6 Social Media Changes in 2018: How They Affect Your Business?
There are 6 social media changes in 2018. So, how these changes affect your business? What you need to know about?

 

The world of social media has a continuous growth in technology and innovation. Many new innovations are discovered, or published.

There are 6 social media changes in 2018. So, how these changes affect your business? What you need to know about?

1. Live Streaming.

There will be an outgrowth of Live streaming and we are going to see a lot more to it. The presence of Live Streaming will increase as it works.

2. Messaging Apps.

Today there are various messaging apps like WhatsApp, Facebook Messenger, etc. Almost 4 billion people use these kinds of messaging Apps to communicate with the each other. These kinds of Apps provide a much faster and easier way to contact people. In fact, using messaging for customer service is more far more scale and lesser to cost especially for businesses and customer services.

The messaging apps are very effective for the online businesses.

3. Virtual Reality.

In the era of Artificial Intelligence Virtual Reality is making the headlines. With its unique features, it creates a memorable experience unlike other mediums in the field of marketing. In fact, due to this brand are instantly acknowledging its value.

The virtual reality is the new hot trend in the online world.

4. Voice Search.

Many people use the voice search on their mobile devices because they are very quick and easy to use. It’s much easier to search on the internet with voice than typing.

5. Online Hangouts.

The online hangouts are trending fast with the Generation Z which believes in more of socializing and partying. In fact, Online Hangouts goes hand in hand with the VR.

6. Influencer Marketing and Social Media Engagement

The influence of marketing is a Big business. In fact, there are many people who make money through influencer marketing. It’s the new trend in the world of marketing.

The Advantages of Messengers

Privacy and Security

Messaging security and encrypted communication are mainly the most important factors people are looking for while choosing a messenger for their daily usage. Some modern messaging apps protect our data by not storing users’ messages, calls, videos and other private information on the servers. This means that only you possess your messaging history and only you have access to your private information.

Effective and Simple

Simplicity is power. Social media networks contain too many overwhelming features and buttons, too irrelevant content and dizzy experience. In contrast, messengers are more straightforward to use – file sharing, call forwarding, voice and video calling, making cheap international calls are super easy to organize!

Speed

The messengers are not as overloaded as social media, they operate faster even in problematic conditions, such as poor internet connection or crowded Wi-Fi. At the same time, messaging apps consume low data and care about your wallet. After all, who wants to pay unjustified bills for reaching out to friends and family? No one!

Results

The information flow of social media is enormous. To control this, social media platforms use various algorithms for filtering the content. Meanwhile, messengers do not have the same strategy. More specifically, they make the followers more qualified by reaching them one-by-one and generating better results. No algorithms, just pure reach!

The messengers take communication to the next level taking over both social media giants and calling or emails. Marketing and IT godfathers argue that messaging apps will become a major tool for marketing campaigns in 2018. Taking into consideration this, Facebook offered the Facebook Messenger, bought WhatsApp, and now they have 2.6 billion users combined.

Guide: How To Increase Your Affiliate Profits in 2018

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Guide: How To Increase Your Affiliate Profits in 2018
Affiliate marketing is a very effective business to make money online. There are many ways to make money online. But the affiliate marketing is the easiest, popular and profitable.

 

Affiliate marketing is a very effective business to make money online. There are many ways to make money online. But the affiliate marketing is the easiest, popular and profitable.

Read the guide to discover how to increase your affiliate profits in 2018.

When you are promoting and recommending a certain affiliate product or service, there are some things to remember on how to make it work effectively. Know your target market and help them like an expert. If your visitors feel and believe that you are an expert in your niche, they are more inclined to make that purchase.

Offering them unique and new solutions they would not get anywhere else. Show proof that what you are promoting works as promised. Display prominent testimonials and endorsements from respected and known personalities.

Avoid hype at all costs. It is better to sound low key and confident than to scream and seek attention. You would not want to sound unprofessional and have that thinking stick to your potential customers and clients.

And remember; prospects are not stupid. They are actually turning to experts and may already know the things that you know. If you back up your claims with hard facts and data, they would gladly put down money to your promotions. But if you don’t, they are smart enough to try and look at your competitors and what they are offering.

While recommending a product, it is also important that you give out promotional freebies. People are already familiar with the concept of offering freebies to promoting your own products. But very few people do this to promote affiliate products. Try to offer freebies that can promote or even have some information about your products or services.

Before you add recommendations to your product, it is given that you should try and test the product and support. Do not run the risk of promoting junk products and services. Just think how long it took you to build credibility and trust among your visitors.

If possible, have recommendations of products that you have 100% confidence in. Test the product support before you begin to ensure that the people you are referring it to would not be left high and dry when a problem suddenly arouse.

Affiliate marketing is still one of the great ways to make money online. In affiliate marketing, there are many ways you can increase your earnings and grow your business further.

One of the more important ways of increasing affiliate marketing bottom line and sale is through the use of product recommendations. Many marketers know that this is one of the most effective ways of promoting a product or service.

If the customers or visitors trust you enough, then they will definitely trust your recommendations. Be very careful in using this approach, though. If you start promoting everything by recommendation, pretty soon you will lose your credibility.

Don’t forget that many people read reviews before deciding to buy a product. So you can write reviews of the products you promoting.

5 Tips to Earn Money with Affiliate Marketing

If you are serious about making money from your affiliate marketing business, you should make sure that you are investing your time to learn the right knowledge so that you can take the right action. The good thing is that most of the information is already available on the internet and you will just need to make sure that you are learning from someone who is credible. Here are the 5 things you can do to get more affiliate income.

1. Find a Profitable Market

This is the 1st thing that you have to do and you want to make sure that the people in the market are willing to invest their money to purchase the product. Doing market research is important as you will be able to identify any problems that they are facing and you get can get more information which will enable you to communicate with your customers. You have to know the market that you want to set your business in.

2. Find Relevant Product

Once you have identified the market and the problems that they are facing, the next thing that you will want to do is to find a product which will help to solve your customers’ problem. You will want to provide the solution to them so that you will be able to earn money when the customers purchase the product from your affiliate link. Focus on solving their problem and make sure that the product is good.

3. Create Your Own Squeeze Page

You will want to have your own website which will enable you to collect the customer’s details so that you can follow up with them. You need to remember that the majority of your visitors will not purchase the product that you are promoting because they are seeing it for the first time and they are not sure whether you are credible.

When you collect subscribers, your main objective is to give them good values and help them as much as possible. You will want to balance the numbers of content email (where you will be giving them good content) and the promotional email (where you will be recommending products) that you send to your subscribers.

4. Traffic Generation

When your website is live online, the next important thing that you must do is to market your website so that people will be aware of it. You will only be able to make a commission when people come to your website and they are exposed to the product that you are promoting.

There are many different methods that you can use but you will want to start by focusing on mastering one method at a time. This is the fastest way for you to master the technique so that you can drive more consistent traffic to your website.

5. Build Trust and Relationship With Your List

The main reason people join your list is that they want to get more information from you. You will be wasting your time if you are just going to build a list without communicating with them. You will want to communicate with them so that you can build a good relationship with them and you will be building a stronger branding for yourself when your subscribers trust your credibility over a period of time.

When your list is responsive to you, you will be sure that you will get good sales whenever you promote any relevant product.

Digital Marketing in 2018: Social Media and SEO

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Digital Marketing in 2018: Social Media and SEO
Digital marketing is a great tool and a necessity for all the businesses. If you want to create an effective online marketing plan for your business it’s important to have a strategy for SEO, content marketing, and social media, too.

 

Digital marketing is a great tool and a necessity for all the businesses. If you want to create an effective online marketing plan for your business it’s important to have a strategy for SEO, content marketing, and social media, too.

People are continuously turning to social media platforms to search and interact. So it becomes very important for businesses to improve their online presence and especially content.

Social media is crucial for growing a successful business presence online. And equally essential is SEO. However, there’s something else which most people miss: how SEO and social media marketing are closely linked. So how is social media marketing connected to SEO? Does posting to various social channels improve the business’ ranking? How important is SEO and social media for your success?

Social Media Channels are nothing but search engines. Treating social platforms like search engines is the best way forward. That way, the likelihood of increasing discoverability and rank is more. The idea is to be where the potential customers are, presenting them with the information, results, and content that they are specifically looking for.

It’s important to mention that the search visibility is not considerably improved by the information presented on the social media page. Social profiles could help users in fetching information; however, it is done indirectly.

When Google assesses the local rank of a certain page and provides information, it takes does so through an external network of third-party sites and directories. These directories gather their information from multiple web sources, such as the social platform of a business.

What are the Social Signals?

This is another category many people ignore. Many believe that if an article is shared several times, then its rank is improved on Google. But it’s not so. Social signals are not about the popularity of a piece of information.

It’s about the number of users who share the piece from the business’ on-site page using the social share buttons. This is how Google can measure the rankings. However, the quality of content, the business’ authority and inbound links all play a more crucial role in deciding a page’s rankings.

Get more visibility and inbound links

This is possibly the best and most value method by which it can help a business’ SEO. As long as they are earned naturally, inbound links are probably the most dependable authority builders in the world of SEO. But often it gets difficult to earn them unless they’re built directly with guest posts or with some other method. A sure-fire way to grow the number of inbound links a website receives is to increase the number of people who encounter its content.

Very simple. When your content is high-quality and people like and share it you increase your search engine rankings.

Why You Need SEO for Your Website Success

SEO is critical for a website to succeed as it is acutely noted by Google and other search engines which would accord high or low page rankings on it. This would affect the flow of traffic to your business website as web users are influenced by the recommendation of the search engines.

It is quite natural for web users to click on URLs that are placed on the first page of the SERP listing then scroll down the page.

This would offer businesses more opportunities to convert web traffic into sales. A well-defined SEO website boosts your brand, traffic, and sales.

SEO is very effective and a necessity for all the online businesses. Organic traffic generated from the search engines and social media is a great advantage of a successful business.