Many marketers believe that social media marketing is the digital form of Word of Mouth marketing. Word of mouth on social media can prove to be an excellent advantage while trying to convert visitors into paying members.
Word of mouth is as old as the history of human communication. Currently, it is referred to as the most valuable form of marketing in the world.
A survey shows that 92% of consumers around the world trust recommendations from friends and family, over any other marketing advertisements.
It is just natural that audiences would be confident in trusting what their friends & family have to say about a brand, rather than believing any other advertisement. Now Word of Mouth Marketing is all about conversations, and social media marketing strategies are a great tool to make it happen.
People believe something that comes from a person that they know or respects, instead of paid sources like commercials and print ads. Social Media is a platform to get started with such conversations.
Social media is the new word of mouth marketing. It’s about how brands today communicate and build a strong bond with their customers on social media. It is not about one to a mass of people, and rather it is about one to one.
Here are a few social media marketing tips on what to do and what not to do.
Mass Advertising is not Effective
For a brand to do well on social media marketing and to capture better revenue and customer affection, it must avoid mass advertising plans. Mass advertising is merely a one-way delivery of traffic between the brand and the mass audiences.
It should be more about establishing and nurturing a strong connection with the particular audiences through appropriate content, giving proper attention & action towards audience feedback, and any activity to win over your audience.
Analyze and Discover What The Customers Want or Need
Many brands are failing because they have not analyzed the customers’ needs and mentality. On the other hand, successful brands have been focusing on the customers’ overall thought-process, above their service and products.
Word of Mouth on Social Media Marketing and Success
We need to treat every single individual customer well. It is just that.
Getting an efficient social media team that is good enough to handle customer relationships is a must. Managing public communications should always be your first step in WOM marketing, that will build a good emotional quotient (EQ) with time.
Audiences are human beings with emotions, moods and many varieties of characteristics. In this era of so hard competition, it is never easy to earn the confidence and trust, of the audiences.
You need a balanced marketing strategy that focuses mainly on your customers. Above all what you need is to bring in that extra step for making sure that, your customers are happy in such a manner that they love to share their unique experience on your brand with their family and friends.
A satisfied customer is the best Free advertising for your business! Very Simple but many businesses ignore it!
All this would happen through word of mouth marketing using the power of Social media.
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“Knowledge is Power” https://www.bestprofitsonline.com/myblog/ogk7