Social media keep growing but we don’t know what gonna happen the next month or the next year. Social media is a very competitive market. It’s very important to know the predictions, so you can create new strategies or use new trends and tips to grow your business.
Here are some tips and predictions about social media future
- Privacy and Security
These days it’s very important for brands and businesses to find methods and strategies to generate consumer trust. It’s about how they connect with their target audience. These days social media users are becoming more aware of how their data is being used.
Social media will see an increase in private interactions like messaging apps, email, and other tools for private sharing. Stats show that 85% of social media users prefer more privacy and security.
- Videos
Videos on social media are on the rise. People like to watch videos than reading text content. It’s almost guaranteed that we will see even more videos all over social media in the future, including live videos.
- Memes
Many social media users are sharing memes. Many people are sharing less personal information and prefer to share interesting videos or funny memes on social platforms. They don’t trust social media anymore!
- Premium Services
Ads have become a big problem in social media. Many people are searching for solutions to avoid ads. Premium services could be on the rise as social media users tend to prefer high-quality images, videos, and audio without ads.
- Mobile-Friendly Platforms
The future of social media is mobile. About 3 billion people (maybe more) will have access to mobile phones by 2020-2021. More and more people are using their smartphones to search online and use social platforms. That’s why future platforms need to become more mobile-friendly.
- Image and Voice Search
Stats show that 55% of online searches will be carried out through image and voice by 2021. The popularity of voice and image search is growing.
With the popularity of social media platforms such as Instagram and Snapchat, there is a massive increase in visual-based content. Every mobile phone has a camera. So photos and videos will continue to saturate social media.
- AR and VR Technology – Augmented Reality and Virtual Reality
The world of marketing will change and will create more practical applications of Virtual Reality (V.R.) and Augmented Reality (A.R.). The same will apply to social media platforms. Many social messaging apps like, Facebook Messenger, WhatsApp, Instagram, Snapchat, etc, will use A.R.
- Data and AI – Artificial Intelligence
Social media platforms already using AI in their algorithms. The algorithms are responsible for ranking social posts, deciding which content to display to which type of users, and much more.
With data on social media becoming more and more complex, AI in social media is a necessity.
One of the big problems is fake news and sensitive data.
In 2020-2021, AI will do better segmentation data, and make sure that the algorithms provide the best content possible.
Fake news and sensitive information will be filtered out in a more advanced way than today.
- More Sales
People becoming more ”lazy” and they are depending on technologies to make their “shopping” more easier and comfortable. Online shopping and sales will grow with the help of social media.
Right now you can buy products through the Facebook marketplace, YouTube videos, or Instagram store.
- Automation and Chatbots
Chatbots and automation is already a great trend on social media. Soon, it could be possible that the bots can close a deal or sell your products/services while you are asleep. Pretty Amazing!
- Personalization
Personalization is always the key to success in marketing strategies. Personalization is already used in the online world. From personalized Facebook feed, Amazon products suggestions to Google’s personalized search, it’s everywhere!
But with privacy and transparency becoming more important, social media platforms will have a hard time figuring how to balance between privacy and personalization (as personalization requires your data for suggestions).
Surely we’ll see many changes in the online world and our lives. Technology is changing pretty fast and social media will continue to grow and change the online world.
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