These days video content rules social media. This content type proved to be pretty effective: marketers who use video content get 68% more qualified leads per year on average.

If you are looking to start using video content to promote your brand on social media, you need to learn about video dimensions of each platform.

Also, you need to make sure your content looks pretty good and attractive too. And getting the video resolution right plays a crucial role in this.

Each social media platform supports many types of videos, from live videos to video ads. Add to this that platforms often update the recommended dimensions, and keeping up may seem too time-consuming.

— More Details About Dimensions At Infographic

Video marketing is a digital marketing tool based on using audiovisual images. It’s about adding videos to your content marketing strategy.

Another concept is the social video: a kind of video designed especially to be promoted and shared on social media.

The goal is to create shareable video content and optimize and adapt them to each social network. Creating high-quality video content does require an investment of time and effort, but it is worth it.

Video marketing stats show that video content has a positive impact on sales and ROI.

Today, the average user consumes 70 minutes of audiovisual content per day. The hours spent viewing videos on YouTube per month has grown 54% compared to last year.

In 2020, 84% of all traffic will be video content.

A person would need 5 million years to watch all the videos uploaded in just one month of this year.

Mobile devices also play a crucial role in this trend. Users are more willing to consume video on their smartphone’s screen. 50% of videos are watched on smartphones.

Video Marketing Tips

Make videos people will interact with. Focus on creating content that people will like and share. Make it as easy as possible and approach topics that people can connect with.

Create emotional content. Emotion is one of the most effective tools to persuade and move the masses. Video is one of the best formats to provoke an emotional response.

Adapt your videos to each social network’s algorithms. Think about the different ways social networks like Facebook, Twitter, Instagram, or Snapchat behave when sharing content.

SEO strategy. It is vital to optimizing your video content to increase your number of views.

Use storytelling. If you truly want to win your users over and make them remember your brand, tell them an irresistible story! No one wants to see just “another ad”, so you need to be creative and different.

Call to Action

An in-video Call to Action (CTA) is a request to your viewers to take a particular action after watching the video. An effective call to actions use verbs such as ‘download now’ so that the message is clear.

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