Social media has changed our lives. From the way we get our news to the way, we interact with our loved ones. Social media is everywhere. Social media platforms are now a major source of news and information. But that’s not all.

Social Media: Useful Stats for 2021

Social media platforms are unique in the way they interact with customers. Not only do they provide a platform for users to communicate but they also offer possibilities to share user-generated content, like photos and videos.

Questions about social media. Do you need to invest in social media when starting your business? Do you need social media marketing for your business in 2021? The answer depends on your customers, but you should not ignore social media marketing these days.

Each platform has a unique audience. It’s up to you to create a successful social media marketing strategy.

Here are some interesting social media stats you need to know in 2021.

One of the reasons for the high usage of social media is that mobile possibilities for users are continually improving, which makes it simpler to access social media, no matter where you are.

Also, most social media networks are available as mobile apps or have been optimized for mobile browsing.

Brands and businesses are continuing to include social media in their marketing strategy. Whether it’s influencer marketing or story ads. Social media allows brands to access cost-effective marketing, interact with their audience, and build brand loyalty.

But it’s difficult to measure the exact social media impact, as every social media platform measures activity differently.

Influencer marketing is having a big moment now. Brands, businesses, and marketers are turning to social media platforms for their marketing strategies. 49% of consumers claim that they depend on influencer recommendations on social media to inform their purchasing decision.

This means that if consumers feel confident in the recommendation from an influencer, they will buy the product. This social media statistic makes it evident how brands could piggyback on the power of influencers to reach out to their customers.

Discover here some useful social media stats.

There are currently 3.78 billion social media users worldwide.

Facebook is the most popular social media platform.

Among US adults, 84 percent of those aged 18–29, 81 percent of those aged 30–49, 73 percent of those aged 60–64, and 45 percent of those aged 65 and above are active social media users.

Users spend an average of two hours and 25 minutes per day on social media.

73% of marketers believe that social media marketing has been “somewhat effective” or “very effective” for their business.

54% of social browsers use social media to research products.

71% of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends and family.

49% of consumers depend on influencer recommendations on social media.

500 million daily active Instagram stories are uploaded worldwide.

91% of all social media users access social channels via mobile devices.

As you can see from these social media marketing stats, different platforms can serve different purposes. You need to decide which social media platform contains your target audience. This could help you to create a successful social media marketing plan.

Use these social media stats to improve your marketing strategy and maximize your success in 2021.

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