Many online marketers and business owners are using social media marketing strategies and popular trends to drive traffic and increase sales.
This is because social media marketing gives successful and profitable results. Here are the trends and effective strategies you need to know for 2020.
- Video – Boost Engagement
Video content is not a new trend, but it continues to be very helpful in boosting audience engagement.
Long and short-form video content is very popular and effective on social media. If you are able to make engaging videos, now’s a great time to focus on building that content.
- LinkedIn – New Features
LinkedIn is improving its strategy. A few recent updates include new features in groups (such as recommended posts), made hashtags relevant on the platform, created tools for marketers to better utilize the platform, and most recently they merged with Elevate to bring employee advocacy tools to company pages.
- Micro-Influencers
Micro-influencers continue to become more sought after as the famous influencers become less idolized. Micro-Influencers having a more engaged audience and they are a low-cost and useful solution for your marketing plan.
- Become More Active on Social Media
Many brands think that all they need to do is post pretty pictures and they will gain a loyal following. Ignoring your audience is never the way to go.
Making a plan to be more engaged is the first step. You just need to do the research to figure out where your audience likes to spend time on social. Make a list of where, when and how you will engage with them and add those “engagements” to your calendar.
- Listen to Your Audience
Another important element to engaging with your following is to be an active listener. If you need to invest in social listening software, do it. You’ll understand your audience better and will gain more control over how your brand is viewed and spoken about online when you are there to participate.
These are a few examples of popular trends and strategies to take advantage of this year, but there are so many more to choose from. Look at what’s trending on social right now among your audience while you continue to plan social marketing campaigns in 2020.
No matter what kind of business you’re running and no matter what niche you’re targeting, as long as you have a hungry base of interested customers, social media marketing will work for you.
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