Social media managers are professionals who create, monitor, engage, and measure the social media marketing strategy for a brand or an individual. Social media managers don’t just post photos on Facebook or Instagram. The social media manager’s job is pretty demanding.

You need to have marketing and branding knowledge. You need to understand how effective social marketing drives quality traffic and increase sales.

Social Media Managers set goals, track progress, and are responsible for a client’s Return on Investment (ROI).

Roles of a social media manager:

Social Listening. Monitoring and responding to customer questions or issues on social media.

Social Influencing. Establishing authority on social media.

Social Networking. Finding and associating with influential individuals and brands on social media.

Social Selling. Generating leads and sales from existing customers and prospects on social media.

Some basic social media manager skills

1. Brand Development

You need to create messages that showcase why customers should turn to a brand. Think about what is it about the brand that attracts customers.

2. Know the Target Audience

Social Media Managers speak to an audience on behalf of the client. By knowing the target customer you can use data to laser target your message, making sure the content is pretty effective and appealing.

3. Set Realistic Goals

Your results must connect with your goals and objectives. When setting goals, the key is to identify what challenges the client is facing.

4. Visual Content – Strategy

Creating and implementing a compelling visual strategy is a must. Studies show visual content has a big impact on social media reach and user engagement. You need to use high-quality photos, infographics, GIFs, and videos.

5. Create a Solid Content Strategy

Posting whatever, whenever is the definition of poor (failing) social media management. Make sure your posts are effective, creative, and catchy. Plus, the content should be tailored to each of the platforms you use to increase conversions and build brand awareness.

Here are some of the skills you’ll need to have

1. Copywriting

The goal of any social media manager is to promote content that converts followers into loyal customers and establish brand authority.

Here are a few tips about curating and managing high-quality content:

Make sure it’s not just about showcasing the brand. Always have the target audience in mind

The content should tell a story, answer a question or simply be engaging

keep the message simple

2. Time Management

One thing you’ll have to master as a social media manager is your time. That’s why paying attention to schedules and deadlines is crucial.

3. Learn the Trends

Social media trends come and go. What worked one month ago, may not work the next one, so you must be willing to learn and stay up-to-date with the ever-changing world of social media.

4. SEO and Content Marketing

Social media managers need to optimize the content on social networks with SEO in mind. You need to have and use an effective SEO strategy

Make sure you:

Understand the link between social media exposure and rankings

Learn how to promote blog content on social media

Know how to drive targeted traffic and increase revenue

Becoming a successful social media manager is not as hard as most people think. But you need to work hard and to know new trends, tips, and techniques to succeed.

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