Many businesses and marketers are using social media because their target audience spends their time on social media and talking with their friends, family, co-workers, etc.
But there is a little problem if you decide to use social media platforms to influence and inspire your followers or customers.
You will need to create something very interesting to grab their attention. So you will need to create a new social media strategy.
Social Media Strategies: How to Influence Your Followers
Here are some interesting tips about how to influence and inspire your followers and customers on social media.
- Discover What Your Customers Love and like
There are thousands of posts on every popular social media platform. But not all of them can influence or inspire people.
Some posts sink and other posts become trending and reach many people. The question is: “What does your audience love or like?”
There is an analytic tool for each social media platform you can use. You can use Insights to find trending posts and more details like the most engaging content types for a specific time.
- Create Quality Content – Promote Solutions
People are not interested in generic content. They don’t have the time to read text or watch dull videos.
If you want to influence your customers, you have to create quality content. The better the content resonates with them, the more engagement you will get.
Your customers or followers have many pain points. So your posts don’t have to revolve around your products, services, and business exclusively.
You should research and discover specific pain points.
Create content around these, and help your customers resolve them. It’s essential – Help Your Customers or Followers!
Promote only products or services that will improve the life of your customers. Promote Solutions!
- Use Interesting Facts
There are many social media profiles (accounts) with a huge follower base that only share interesting facts.
People love short posts that wow and impress them. It takes only a couple of seconds to read them and they are fun and engaging. The trick is to keep it relevant to your customers and your niche or topic.
Use interesting trends, shopping tips, customer service, and support.
Share your interesting facts and your customers will like and comment.
- Use “How-to” Posts
It is a good sign if your posts generate a lot of shares. The trick is to identify which posts generate the most shares. Reports show that “how-to” posts drive most of the social shares.
You should start writing high-quality how-to posts. Customers love advice from their brands. You can leverage this to strengthen the relationship and build more trust.
You can use step-by-step guides, tutorials, or even online courses.
- Share Interesting Quizzes
Staying on top of the comments on your social media profiles can be a tricky thing to do. You can share content that sends feedback to each one of your followers. The tip is to share quizzes.
You can create knowledge quizzes to engage your audience. Make sure to introduce quizzes with compelling headlines to drive more engagement.
Quizzes also will help you to gather valuable data from your followers and learn what they want, what engages them the most, what inspires them, and what they would like to see on your social media page.
- Use FAQ Type Posts
Many people use social media to get informed. This is exactly why many managers of political campaigns invest time and money in social media marketing.
You can share interesting information and tips that your customers want to find.
You can search for inspiration in their comments and posts. You can discover what your customers think or searching for.
Do this every week and write elaborate FAQ posts to engage them and attract more followers.
- Inspire your Customers – Use Positive Stories
These days bad news is all over the internet.
You can offer something different to your customers – positive success stories.
If you post encouraging and inspiring stories with customers as your main focus, be sure that they will recognize it.
For inspiration, look at your customers, successful business owners, or famous people. Feature one of these stories every once in a while to remind your customers about the bright side of life.
You can inspire your followers and make their day better.
To engage and influence your customers on social media, you will have to discover what type of content and information they love. You need to help them, inspire them, and provide solutions.
Important Tip! Social media is relationship, engagement, value, and inspiration. Avoid hard-sales and fake stories.
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