If you have an SEO strategy and a separate social media plan, you can combine the 2 strategies to grow your business faster.
Social Media SEO: How To Combine Social Media & SEO Strategy Together
You can blend your organic search and social media strategies to improve your marketing efforts and generate better results.
Here are some tips about how to combine your social media and SEO strategy.
1. Repurpose Your Content
You can repurpose your content. It’s a time-saving technique that also ensures a wider audience will see your content.
Not everyone you market to is going to connect with your product in the same way.
So, when you’re looking to combine your SEO and social media strategies, you need to know how you can make your content work for both.
Infographics are one of the best tools for this. Infographics allow you to get a lot of information across in a fun and engaging way.
You can use infographics in the blog posts you publish on your website, but they can also attract a lot of attention on social media platforms like Instagram, Twitter, or Facebook.
They can help you to build links back to your website, too, because they’re popular and shareable.
If you create an infographic that others in your niche love, they might publish it on their websites, and provide a link back to your website.
This way search engines will know that your business is a trustworthy source of information.
2. Share Your Content On Social Media
You need to share your content and blog posts on social media. This will help you to attract a lot of people.
When you share your content on social media, you can get more shares and likes, and you can reach a wider audience worldwide.
It’s important to know that social likes and shares aren’t an official search engine ranking factor.
But stats show that content that receives a lot of social shares tends to perform better on search engine results pages.
3. Use Social Media Analytics To Understand Your Audience
You need to use analytics to understand your audience.
Platforms like Instagram and Facebook will allow you to collect information about your followers’ ages, genders, locations, what posts they prefer, and more.
Most social media platforms have built-in analytics tools. Also, many free and paid tools will give you additional information about your target audience.
You can use this information to improve your content strategy, and also improve your SEO strategy and grow your social followings over time.
4. Use Social Media To Build Relationships And Backlinks
Backlinks are important because Google and other search engines will use links back to your website to determine the authority, trustworthiness, and expertise of your business or brand.
So, if you can convince a lot of high-quality websites to link back to your content or website, this will generate a fantastic effect on your search engine rankings.
How to use social media to build backlinks? Social media platforms offer a great way to meet new people, journalists, influencers, bloggers, and other companies within your niche or industry.
By interacting with these people and their social media accounts, you can build relationships, and the people you regularly speak to will be more likely to offer you a backlink.
Link building is a popular SEO tactic. You need to contact website owners to offer a guest post or ask for a link to generate more authority for your site.
5. Ask Your Customers What They Need
If you provide your customers with content, you need to ask them for feedback. Social media is a great place to do this.
SurveyMonkey and Google Forms are easy-to-use tools that allow you to create professional surveys and you can post on social media.
Doing this regularly will give your audience frequent opportunities to engage with your brand.
The feedback you receive is very helpful and the process of collecting it can ensure that your customers will feel more connected to your brand.
Certain social media platforms like Instagram, Twitter, and Facebook, also allow you to create polls to collect opinions.
So, you could use these to ask your customers what kinds of content they like to consume, what they need, and whether they want anything new from you.
6. Use Relevant Keywords
These days social media platforms have become mini search engines. You can type a particular topic into your Instagram or Twitter search bar to see what people are saying about it.
So you can help your content to pop up for searches that are relevant to your keywords or business.
You should make sure that your social media posts are optimized with keywords.
So, before creating a social media post, use a reputable keyword research tool to see what people could be typing into their search engines or bars.
Last Tip
If you combine your social media and SEO strategies, you can reach a new target audience and potentially a lot of new customers worldwide.
It’s not difficult to create a new social media and SEO strategy and then combine them to achieve better results.
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