Influencer marketing is a key social media industry trend of the moment, but what makes it so effective, and how are consumers actually responding to influencer-generated content? Olapic is looking to publish the full report shortly, but you can get a snapshot of some of the key findings in the below infographic.
![Social Media Report: Impact of Influencers and Video on Consumer Decision Making [Infographic]](https://www.socialmediatoday.com/user_media/diveimage/olapic_influencer_survey_info.png)