Social media is a great tool to drive traffic to your website or business. Actually the amount of traffic you manage to attract from social media depends on how you write your social media posts and the kind of your target audience.
Here are 5 tips you need to keep in mind while creating a strategy for driving traffic and conversions from social media.
1. Use High Conversion Keywords
On all social media networks, certain keywords generate more engagement than others. They attract more clicks and get more exposure. Using them in your social media updates can increase the visibility and effectiveness of your posts.
Facebook – Where, When, Tell Us, Inspire, Submit, Deals, Discount, Warns, Amuses
Twitter – ReTweet, Follow, Social Media, New Blog Post, Check Out, Help, Top,
LinkedIn – Created, Improved, Increased, Developed, Reduced, Researched
Google+ – Share, Promote, Increase, Create, Discover.
2.Use more hashtags to increase visibility
People using different hashtags with their social media posts and updates. Hashtags expand the reach of your posts beyond your followers and help you reach new audiences. At the same time, they help you create social media discussions, chats and trends that can be used for wide ranging purposes.
Using 1 or 2 hashtags per post can significantly increase the effectiveness of your social media content and help you drive more traffic and conversions.
Tweets with hashtags attract 2x more engagement (retweets, favorites, replies)
There’s 21% more engagement on Tweets with 1 to 2 hashtags.
If you increase the number of hashtags more than 2, the engagement levels fall.
Almost 40% of Tweets with hashtags get Retweeted.
Hashtags were not very effective when Facebook first started, but in the last couple of years hashtags have been an effective source of traffic.
Using 1-2 hashtags per post can get you an average of 593 interactions per post.
But if you increase the number of hashtags to 3-5, the average interactions fall down.
Google+
Google+ has encouraged the use of hashtags which could be added to your posts based on the content but you can edit hashtags as well.
Google+ has the provision of using hashtags that can be used to pull interests of your audience.
3.Use Visual Content For More Engagement
Social media is basically more based on visual content and images which fascinate lot of audience based content,so it’s important that you regularly include images, videos, vines, GIFs and other forms of visual content in your social media updates.
4.Proper use of social media advertising
The number of social media pages and users is increasing on a daily basis and while this is good because there are more potential users that will view your postings. An active social media user will most probably follow a dozen pages and hundreds of people but the timeline can only show a limited number of posts.
Facebook have many times changed their algorithm and they only show your posts to a fraction of your followers so the only way to get your message in your followers timeline is to utilize Facebook advertising. This does imply a cost but it is an effective way to target the right audience and get even better results than organic. In addition, everything is tracked by Facebook and you can use the data to further improve your advertising campaigns.
The same applies with twitter and Linkedin, you can use promoted tweets or linkedin ads to connect with your followers.
When visitors read something on your website that they really like, they may want to share it with their friends or social media followers. Thus you should make it really easy to do that by having properly configured social media buttons in your website or blog.
Checking the content of the posts in social media is the most important task which needs to be reviewed. When you click to share a post, the title, description and image should be well formatted otherwise users will not spend time to fix things before they click the share button.
5.Add links to your social media postings
You should often need to add links to your social media postings. A good posting with an appropriate short description, an image and a link always works wonders to drive traffic to your website and your business.
Social media marketing is an effective and great tool for your business. It can bring traffic to your website and like any other online marketing technique, it is a process that needs a lot of time and hard work.