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Today, 7 in 10 Americans use social media. Businesses know that social media has changed the way we do marketing. The benefits are pretty effective with a well-executed social media strategy.
Here are the top tips you need to know about social media marketing.
Social media marketing – Explanation
Social media marketing is the process of building awareness about you, your business, products, or services through the various social media channels.
The ultimate goal of any social media marketing campaign is to drive traffic to your website, gain more social media followers, or find more customers.
Social Media Marketing is important because:
It’s the fastest way to spread the word about a new product, service, or news. (A tweet or an Instagram story can go rival in minutes and spread a message around the Word faster than TV or other traditional media)
It’s a trend – Millions of people spend a lot of their time on social media networks so if you ‘need them’ you know where to find them.
It’s a new, effective, marketing way. Today, people are spending time on social media so as a marketer you have to start thinking this way too.
It’s the new influencer – Recent studies show that social media is becoming a great sales channel and many companies are stating that they get customers from Facebook, Instagram, or Twitter.
- Optimize Your Social Media Profiles
Once you decide which social media platforms you will use the next step is to optimize your profiles on those sites. By optimizing your profiles you increase your chances to get more followers. Also, you can boost your SEO strategy and your targeted traffic.
- Find and Follow the Influencers in Your Niche
The next step is to find people to follow. You need to find and follow the influencers in your niche.
- Share Content (text, images, videos) – Provide Value
This is the foundation of a successful social media marketing campaign.
If you share interesting and useful content you can get more re-shares, more visitors to your website, and more customers as well.
Many studies show that you need to create:
Articles/Stories/Pages related to your niche but not only from your website.
Interesting statistics about your niche
Motivational Quotes related to your niche or otherwise
Research studies
Images and Videos
Funny stuff- Entertainment. You can share a joke, a funny image or video to make your followers smile.
Hashtags (#) can make your content more searchable so don’t forget to use hashtags in the networks that support it.
- Follow the Rules
Social media platforms have rules to keep spammers and hackers away. For example, there is a limit on twitter on the number of people you can follow per day. Facebook, Instagram, have their rules, etc.
This means that it may take some time to build thousands of followers so you need to be patient and not try to rush into results either by breaking the rules (your account will be suspended) or by spending your money in ‘buying followers or tweets’.
You need to create a great and effective social media profile that will stand over time and why not become one of the experts in your niche.
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