Social media is a very effective and important tool to generate leads. Having a presence on popular social media networks like Instagram, Twitter and LinkedIn cover just the first step. You need to have an effective marketing strategy to generate leads and grow your business.
Here are the tips you need to know.
- Active Audience – Social Media Users
Many Stats show that the number of social media users worldwide is expected to reach 3.1 billion people in 2021. By connecting with your key demographic and boosting your social media engagements, you can engage new leads.
- You can Generate Targeted Traffic – SEO
You can drive more targeted traffic to your website. Combine your search engine optimization (SEO) strategy with social media marketing.
Promoting the content you create for your website through social media increases the chances of their visibility. New visitors can then be converted into long-time customers. The key here is to be consistent with your content and social media engagements.
- You can Use Many Platforms
Using social media also allows you to use many platforms.
Rather than using a one-size-fits-all approach, you can reach your target audience across different platforms by identifying which they use the most. This will help drive more leads to your site.
This will also help in the long run by helping you build relevant content that increases your chance for successful lead conversion.
- Social media and Collaboration (Influencer Marketing)
Social media has many chances for collaboration. This is the famous influencer marketing
Influencers are people with a great number of followers and act as respectable authority figures in their niche.
Collaborating with these people (Influencers) can help you to create a more authentic and strong image of your brand on social media.
Strategies to Boost Your Leads
There are a lot of social media strategies for beginners you can use. An effective way to determine what works best is to conduct a social media audit and fill in the gaps.
Here are some strategies you need to know
- Create a Free Online Course
One of the best ways to show off your expertise in your niche is to create an online course about it.
Your target audience needs to be able to view you as an authority figure for the product or service you sell. By showcasing the knowledge you have you can create a solid (Attractive) magnet for lead generation.
Some effective tips
Brainstorming and putting the ideas for your course to paper is important before you come up with the ways to sell it.
Know your audience before you create the course for them. What do you want them to learn? How can this drive them to your product or service?
Check out your competitors’ courses. You do not want to waste your efforts by duplicating their content. Doing a competitor analysis will also help you determine your course’s USP.
Promote the course on social media platforms you leverage. This can increase leads to the course and boost traffic on your brand website.
- Create Interactive Contests
Interactive quizzes and contests can generate a buzz on social media sites.
Many stats show that Interactive content is the future of social media marketing. Did you know that the most-read story on the popular online journal, the New York Times, was an interactive quiz in 2013?
It’s easier said than done. A few guidelines on how to run your social media contest.
Depending on your goal and target audience reach, your budget will differ. Set a budget and investment cost that is in line with the number of leads you wish to generate from the contest.
Create an exciting premise that will hook your customers in. What is the prize? Will it be a gift card or a product/service related to your brand? Keep your lead generation goals in mind as you build this.
Promote your contest on the relevant social media platforms you want to invite the audience from.
- Customer Service
Customer service is a golden strategy that has been used by many brands and companies. Social media offers a direct channel of communication for you to engage with your customers and provide them the answers they need.
For example, you could:
Use AI-powered chatbots to streamline the process and save your customer service rep’s efforts for urgent/high-priority cases
Create online communities as a forum for your audience to engage and discuss with each other
Create interactive video-based FAQs as a replacement to text-based formats to address customer concerns
Social media works great with your customers and improves customer experience.
- Create Short and Engaging Videos – Video Marketing
Customers love visual content. Visuals are very effective and tend to generate engagement with the audience. Social media users love visual forms of communication.
Video marketing is one of the most effective ways to boost social media engagement and generate leads.
Some effective tips
Create short but impactful videos that capture viewer attention in their limited attention span.
Depending on the social media platform you leverage for this purpose, customize your content. For example, Instagram video restrictions differ from Facebook’s.
Use the right keywords and tags. That’s right, your SEO-experience can be applied here to find the right hashtags to attract the right leads.
Go Live when you have important announcements, want to engage with customers in real-time. This is a feature available across most platforms.
Social media offers numerous benefits to your marketing and engagement strategy. Knowing these benefits is just the tip of the iceberg.
Employing and engaging actively on social media is a continuous process.
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