Social media marketing is the promotion (marketing) on social media networks. This includes marketing affiliate links, CPA links, blog articles, website links and more on Facebook, Twitter, Pinterest, and other social media networks.
While everyone knows that social networks are growing very fast, but not all internet marketers are taking full advantage of social marketing. Taking advantage of social media marketing have a lot of benefits for your online business and marketing strategies.
The Great Marketing Tool
Take a look at a popular blog in your niche. Chances are, the blog has social sharing buttons and links to their social accounts. You should also be able to see the number of shares per social network on the social sharing buttons – and the numbers should also be quite high.
Simply because the owner of that blog knows that social media marketing really is a great tool for being successful and driving lots of traffic and engagement to your blog.
With the social media marketing, you are able to tap into new markets, expand your reach and your target audience. Build better authority for yourself, your brand and for your website.
Social Media Strategy Plan
When planning out your social media marketing strategy, you should be aware of several popular social networks that you can target in your strategy. You should also do proper research to find out on which social networks your target audience hangs out most, and then you should target these social networks more than others.
Some popular social networks you should start with.
Facebook
Twitter
Google+
Pinterest
LinkedIn
These are some great networks that can help you get started. You should browse through these networks and find out where your target audience hangs out most, and in which sections you can uncover and expand your reach.
Your Social Accounts
Your website should have a social presence on as many social networks as possible. This is important since social media helps improve engagement and will help you find out more about your target audience – what they want to read about, what they are shopping for, etc.
Ensure you create a social presence for your website or blog on all of the social networks listed above, which includes Facebook, Twitter, Google+, Pinterest, LinkedIn.
A high quality and creative profile picture should be added to all your accounts, as well as a cover photo that explains what your website is all about. You should then post regular content on your account – do not use your social presence to only share links to your website.
You need to find a good balance of posting quality content, helpful tips and links to your sites on your social accounts. This will give you more authority and increase your social following. This way you will drive more traffic to your website, increase your online engagement and sales.
Sharing Content on LinkedIn
Creating amazing content is a necessity for your brand. You have to consider the various social media networks of which you are a member. The interactions that result from the content that you post are essential for your business. One important thing to remember is that the content that you share will not (and should not) necessarily be identical on every social network.
Why Use LinkedIn.
The top social network for professionals is LinkedIn. The content that you share on LinkedIn must be a really tight fit for the people with whom you interact because you not only want those people to read what you are posting, you also want them to share your content.
You have to make sure that your content is compelling, high-quality, valuable, educational, and unique.
You have to give your target audience what they want so that you can get what you need as well. Everyone will benefit if you write great content that appeals to other people enough for them to want to share it with other people whom they know and trust.
If you share valuable content, you will have proven yourself as the expert who you know you are, they will come off as looking really good, and their friends and colleagues will have amazing content in their hands.
Also, there is another positive result that will come from your quality content. It will help you to build up your network of contacts, which are very important for your brand and your business.
There are several different things that you can do that will cause other people to share the content that you post on LinkedIn:
Write a title that makes them stand up and pay attention: Because of the sheer volume of content on the Internet, your title must stand out above the rest. That means that you need to start with the first part of the content that they will see, which is the title.
Not only must your title grab the attention of your readers but it must go way beyond that. Your title must be compelling, intriguing, and exciting. It is important to remember here that your title must encapsulate the entire article and if you don’t deliver on your promise in the title, you will lose credibility with your readers.
It is critical to your success that you understand exactly who your target audience is and to have a strong sense of what they want to read. You certainly want to give them whatever they want and need, if at all possible.
Your title (and the rest of the article) should address whatever problem they are trying to solve and have not been able to solve up to this point. No matter how amazing you and your business may happen to be, if you are not able to solve their problem(s), you won’t get anywhere with them. It is that simple.
Make sure that your content is unique: People who are involved with LinkedIn have a great deal of content that is at their fingertips at any given moment. That is exactly why your content must stand out and it must always be different enough for others to pay attention to.
This is where your creativity will come into play. The last thing that you want to do is to share content that sounds just like everyone else’s content. It just doesn’t make any sense.
Try to think outside of the box as much as you can. It may just take a little bit of practice.
Always use your own voice: It is essential that you find your voice and use it on a consistent basis. Your voice is what makes your writing and your business uniquely yours.
Your voice will get you very far. It will be the reason why other people want to connect with you, want to read your content, and want to eventually buy what you are selling. Never pretend to be someone you are not. People will know that you are not being genuine.
Connect with your readers emotionally: Without the emotional connection, you will not be able to build a relationship. The emotional connection is why humans relate to each other.
They feel similar feelings and have had common experiences. It is a well-known fact that people buy products and/or services based on how those products and/or services or the person who is doing the selling makes them feel.
They will never buy for any other reason. With that in mind, you need to make sure that you get it right every time.
LinkedIn is the top social network for professional people. The content that you share through LinkedIn must be unique and extremely effective for that particular social network.
Always keep in mind that your content, which must be very well written, should also be posted with appropriate frequency as well. More is not always better but too little is not effective either.
If you share effective and quality content on LinkedIn you will grow your brand, your business and you will gain the trust of professionals.