Pinterest now is the must-have tool in the social media marketing world. It has over 150 million active users, both male and female. Pinterest provides entrepreneurs, bloggers, and businesses an effective global reach.
Pinterest functions like a digital message board. You “pin” pictures to “boards” that you generate. Each board concentrates on one specific topic of your choice, and all of the pins on a particular board are categorized as that area of interest
So how to use Pinterest for your business
The Image Height
Pinterest automatically scales all images you upload to a specific width. However, the height is up to you. The images which are more effective on Pinterest are those which are taller.
Image size is very important because your prospect has many different pieces of content to look at. Taller, vertical pins perform better on Pinterest than shorter pins.
Featuring Images
Make an image featuring several items. This adds value to an individual pin by displaying several offerings, products, and services. You have a better chance of engaging and appealing to more users by showing multiple options. There are plenty of free image tools that you can use to create these type of images.
Text On Images
The majority of pins on Pinterest are just illustrations, photos or images. When you add text on top of your images, it makes them jump off the page. Research shows that images with a text overlay consistently drive more engagement than images without text.
Write Descriptions
Add descriptions with your images when you upload them to Pinterest. Studies show that pictures with descriptions of 200 to 300 characters (about 50 words) were the most repinnable. Include your keywords phrases in your pin descriptions.
Use More Light Colored Images
Research shows that lighter colored images are repinned much more regularly than darker images. Red tones and colors are also more likely to be repinned than images that are primarily blue. Keep in mind that very dark or very light images do not draw as much engagement on Pinterest as those with modest coloring.
Don’t Forget Your Keywords (SEO)
Pinterest recommends using 20 to 30 keywords with your promoted pins and Pinterest ads. Include main keywords, related phrases, and long-tail keywords as well, and use the 20 to 30-word suggestion. The keywords are very effective for your SEO.
Don’t forget, you need the search engine optimization to increase traffic and higher rankings, on Google.
Pinterest and Backlinks
How to generate backlinks with Pinterest. The development of SEO standards has made the backlinks very important for any website. This operation is also becoming more and more complicated and difficult to practice.
But the Pinterest can generate backlinks for your website.
The first thing you must keep in mind is the images. You must provide attractive images from your website on Pinterest so that viewers are tempted. Pinterest is a platform primarily of visual nature.
The images bridge the distance between the content of your website and potential users. So for generation of efficient backlinks, attach images to pins which are appealing to potential users.
The procedure is very simple. Firstly, click on the usual option of creating a pin. Then type the URL of your website. Pinterest will instantly go through all images available on the site and put up the most attractive one. The page address is also attached to the image.
Optimize your profile
The optimization of the profiles on Pinterest is also very important. Half completed profiles can be very hazardous for your website. They give the users the impression of an inefficient website.
You must provide a lot of information about the work that you do on your Pinterest profile. In the first place, the username must be precise and must reflect your business. It will ultimately act as your keyword so make sure it is compatible with your identity.
Create Useful Boards
The boards that you have on Pinterest must contain information that is useful. This must bring out the concepts on which the brand is based and what it has to offer. The contents of the boards must be links and visuals that indeed turn out to be effective.
This will decide the number of followers of your business. Each board that you have must be based on a good theme. It must also contain valuable information from your site as well as from other sources.
To make this more effective, use keywords relevant to the niche which your business covers.
The benefits of Pinterest
The Pinterest platform is one of the most popular platforms for showcasing services provided by different businesses. It is usually considered that the operation of SEO for a website is incomplete without a Pinterest profile corresponding to that website.
First of all, you can construct a community online that will prove useful for enhancing your brand value. This will increase the number of buyers.
Secondly, Pinterest is growing every day and in this way creating more and more online traffic. These aspects help to maximize the online presence of your website and your business effectively.
P.S.
Follow me on Pinterest to learn more secrets. https://gr.pinterest.com/johnygt/