These days many marketers and businesses are using social media to increase their sales. But reaching potential customers with social media marketing strategies does not mean that you can generate sales easily.
It’s very challenging for a business to stand out on any social platform because there is a lot of competition.
Social Media Marketing: How to Improve Your Social Proof
Just creating social media profiles and posting a few updates isn’t going to help you in 2021. If it was that easy then businesses and marketers will become rich in a month with a simple social media marketing strategy.
If you want to get real results from social media marketing, you need to create a new approach. Here are some tips that can help you to improve your social media strategy and your social proof.
- Use Short Posts
You want to grab people’s attention on social media, but you don’t want to overwhelm them with long, boring, posts. People like social media posts that are short and sweet. Many stats show that shorter posts can increase engagement by 86%.
Short posts are a proven way to improve your social media marketing strategy and social proof.
- Curate Content
It’s a necessity to promote your business. But curating and sharing quality content will provide value to people that you want to reach, and will help draw them to you. A balanced social media marketing strategy will improve your social proof.
- Use Images And Videos
Images are a great way to grab people’s attention right away. Also, all the major social media platforms support video content. So you can incorporate video into your social media marketing strategy. Sharing images and videos on Instagram is a great way to boost your branding.
- Share Your Posts More Than Once
When a business begins to use social media it’s not hard to create and share interesting content. But as time goes on, it’s normal to feel like you’re out of fresh ideas or you cannot create attractive content.
The good news is that you can share great posts more than once. Commonly, only a small percentage of followers will see your posts. So sharing more than once will ensure that you get the most value out of your best posts.
Social Proof Matters
People are bombarded with many information when they are online. Lots of this information is great, but plenty of this social media information is a waste of time.
People need a way to filter information. One of the ways they can do that is by looking for social proof. Because social proof can directly impact how people view what you’re communicating and selling online.
Social Proof and Online Sales
Social proof can influence buying decisions of people. For businesses, social proof can accomplish two important things.
First, it shows visitors that they’re not the first person to buy something. This reduces the risk and eliminates a common buying obstacle.
Second, social proof can show that other people have benefited from their purchase. This creates a positive feeling in visitors and they decide to buy.
Get Creative
There are a lot of different ways you can use social proof throughout your website. The first is to add testimonials. These can go on your home page and landing pages.
A photo of your customer and the full name under the testimonial is ideal. Also, you can include the customer’s job title if it’s important.
Case studies are the next type of social proof you can add. This is something you can publish directly on your site.
Social media also provides several opportunities for social proof.
You can add a plugin that displays the number of shares for your content. Displaying how many people are following you on different social sites you can show your popularity to your website visitors.
Social proof on social media marketing is a crucial part of your digital marketing strategy. To make this process even easier, you can add Chrome extensions or use social media scheduling tools (free and paid).
More social proof will improve your brand awareness and will generate more sales for your business in 2021.