Instagram it’s a very popular social media platform. Also, it’s an awesome opportunity to grow your brand and generate more sales. But it is necessary to build a relationship with potential customers and be more attractive than the competition.
If you want your brand to stand out, it is necessary to have a solid strategy, understanding the characteristics of users, and creating a dynamic and attractive approach.
Here are some tips about how to make money with Instagram and how to grow your brand.
- Spy the Competition
If you want to create quality content for Instagram is to stay tuned in trends related to the market you are in. This is not limited to the most talked about subjects, but also covers the most popular post formats and the triggers that motivate users to engage on a page.
A pretty effective, the relevant idea is to closely monitor (spy) the competition. If they engage your audience more than you do, you need to identify why. So go to your competitors’ profiles and observe their posting dynamics.
The secret may be in the details. You will notice that, in some cases, content very similar to yours gets more results. What is the reason for that? One of the answers may be in the time when the materials are posted.
Periods of greater activity on Insta represent a greater chance for interaction by the public.
Also, it is very important to find the hashtags that attract the most audience. For this, in addition to observing the competitor, you can use tools to find the keywords most searched by your target audience.
- Optimize Your Profile
Your Instagram profile should represent the image you want to represent your business. Therefore, take some time to edit it and make it suitable for your company’s values and visual identity. To begin, it is essential to create a business account.
Also, add a bio that is both brief, clear, and informative. You can describe your brand’s activities or insert a phrase that represents the company’s ideals. It is also important to insert the URL of your website or your online store, to increase the volume of accesses.
Be sure to offer your main contact options for visitors to ask possible questions. Remember that Instagram is an excellent customer service channel. The more qualified this service is, the greater your results will be.
- Interact with Your Followers and Generate Engagement
Important Tip. The number of followers of your Instagram account, if not accompanied by good practices, is nothing more than a vanity metric. It is useless to have many followers if none of them are interested or interact with your posts.
The metric that matters for an Instagram strategy is the level of engagement. The percentage of followers that interact with your content, whether through likes or comments.
So, if you want to sell more on Instagram, try creating publications that encourage user engagement. Remember not to let your page look like a product flyer. Give value and help your followers. Build relationships. That’s Social Media!
An interesting feature is a live broadcast. These events are attractive and generate a sense of urgency and exclusivity in the followers, who are encouraged to interact with questions and other comments.
The idea is to strengthen the relationship with the audience and make your brand a reference in the minds of consumers.
Use sweepstakes
Another very interesting tip to attract an audience engaged with your profile is to hold sweepstakes. You can offer items, exclusive content, event tickets, and more. It is important to know the interests of your target audience, so you can generate more engagement.
Use Influencer Marketing
People tend to believe what is said by friends, family, and influencers than the ads of companies. Influencers have a highly segmented audience that values what they have to say. They can create trends pretty fast and easily.
You need to identify the influencers who operate in your niche and offer partnerships (marketing), which may include a specific payment or simply the free availability of your products.
Just keep in mind that the influencer must reflect the values of your brand and have a lot of followers relevant to your target audience.