Growing your audience (Followers) can be a slow game. But remember that it isn’t the size of the audience that matters most – instead, you need to have a highly engaged audience that is a meaningful community for your niche.
It’s better to become a micro-influencer with engaged followers than a famous influencer with fake followers (Not Engaged).
Even big brands like to work with micro-influencers, knowing that the true power is in the authentic connections. Make sure you’re growing in a meaningful way and don’t chase the numbers.
Here are the effective tips you need to know.
- Be Authentic
These days online audiences are sophisticated and smart. You can not give them anything but the real deal. The closer that your ‘online voice’ is to your real voice, the more compelling it will be.
You need to talk about the things you’re passionate about and also, you need to respond to people in the same way you would offline.
- Be Active
Working with other individuals, businesses, and brands is a great way to grow your audience in a meaningful way. As you know, you need to share each other’s content and help each other grow. That can mean anything from following them, liking their posts and writing encouraging comments, to sharing their content in your Stories.
You need to be active and help your followers. Get creative and useful.
- Create Original and Useful Content
The best way to get people to want to keep returning to you is to create something that helps them. Think about ways your content can be useful to those who see it. Can you create informative videos? Have you got advice, tips or stories on a specific topic? Does your expertise mean you could create a downloadable resource to help others in your field?
- User-Generated Content
Once you’re following others in your community, you might notice them posting content that is directly relevant to your niche or topic. Don’t be afraid to re-share it! Sharing their content (UGC) will help create more of a community feel. This is awesome and makes others want in.
You don’t have to sell a product to make this approach work. Does your niche center around an activity? Perhaps a specific location or geography. You can always find like-minded people.
- Engagement – Talking
Talk to your followers! Responding to the community’s questions is a great way to be out there and helpful to others. Go get social by replying to your followers’ comments, ask for their opinions, try polls in Stories to get to know them better and encourage them to follow you across your other platforms.
- Use tags
Tags are a great way to tap into potential followers who care about the same topics, places, and brands as you. There are three tag types you need:
Hashtags – do your research here for the most relevant hashtag in your community, with the highest amount of followers. The more specific you go, the more targeted those viewers will be. And create your hashtag, to help with your UGC and grow a sense of ‘tribe’.
Geotag – use location tags on your posts and in your Stories. It will make you discoverable to people searching for those places and to others in your neighborhood.
Tag other accounts – tag other people to credit their work, to draw their attention to things they’ll like and to make the products in your imagery discoverable.
- Be consistent
Being consistent with publishing interesting content is the best way to grow your audience. If Thursday or Monday is the day you publish your newsletter, stick to it. If you take a lighthearted approach to Stories on Sundays, make it regular.
It helps your audience know what they’re getting and where to find it.
Also, you need to monitor which type of posts ‘convert’ best. So you know what your audience likes or need.
Instagram, Twitter, LinkedIn and Facebook for Businesses have some neat follower analytics that you can use to make a note of growth week-to-week. An Excel spreadsheet or Google sheet is a good way of tracking this.
You can make your research to find more tips about social media engagement. First Step. Take action and help people to gain their trust!
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