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The best times to post on social media are when your customers and followers are online. But each social media platform has a different time that works best for the audience.
For example, the best time to post on Facebook is different than the best time to post on Instagram or Twitter.
Some brands send out the same message at different times to hit all-time zones. You need to reach your target audience but avoid sending the same message again and again.
If you’re targeting the United States and Canada, you want to hit the EST time zone. But if your target audience is in London, you want to post within the GMT zone.
You can use social media analytics tools to find where your customers are located. Using this data, you can plan which times work best for your audience based on their specific location.
If you’re marketing on Instagram, the best time to post is 11 a.m. to 1 p.m. and the evening from 7 p.m. to 9 p.m. Most Instagram users log in via mobile, so they tend to avoid browsing during work hours.
The best days to post on Instagram are Monday, Wednesday, and Thursday.
The best time to post on your Facebook business page is between 1 p.m. and 4 p.m. Many Facebook users browse on their desktops and check it during downtime at work. The best times to post on Facebook on Sunday between 3-4 p.m.
The best time to post on LinkedIn is between 10 a.m. and 11 a.m. LinkedIn is a professional social network used by recruiters, salespeople, and businesspeople so it’s often used during work hours.
Tuesday, Wednesday, and Thursday are the best days to post on LinkedIn.
The best time to post on Twitter for your business is between 12 p.m. to 1 p.m. Workdays tend to get the highest level of engagement on Twitter. Posting at lunch every day Monday to Friday can help you increase social media engagement. Wednesday is the best day to post on Twitter.
The best time to post on Pinterest is between 8 p.m. and 11 p.m. Mothers tend to use Pinterest later in the evening.
Saturdays are the best day to post on Pinterest. Sundays work well too.
Useful Tips
The best time to post on social media is about the social platform you’re using and the time zone your customers or target audiences are in.
The best way to determine the best time to post on social media for your brand is to experiment. You can use social media management tools to schedule posts at various times and then determine which times tend to work best with your audience.
About your competitors. Track their progress and notice when they get high engagement on their posts. These times could work for you too. Test it out or try posting when they’re normally quiet, but remember that each platform is different so track each one separately to get the best results.
Important Tip. Never stop testing or experimenting. Don’t be afraid to post on social media on less popular days. You might not reach your highest percentage of followers, but you can reach people you would have missed otherwise.
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