If you use social media to promote your business you need a social media plan. These days social media marketing is a necessity for businesses. All you need to do is to create a successful social media plan.
What you need to know
Which social media is the best for your business
Your social media goals
How will you measure the success of your social media plan
How to create a social media plan that will accomplish your goals and reach your customers.
Which Social Media Is the Best For Your Business
it’s important to focus on using only one or two and learning to use them well. This is the first step in your social media plan.
You see, different social media appeals to different audiences. LinkedIn, for instance, is the biggest network of business professionals and Linkedin is the leading social media channel for B2B marketers.
Instagram is mostly used by young people aged 18 – 34
Pinterest users are mainly women, 81% of users in 2019
Facebook and Twitter have a much more equally divided gender base of users.
So all you have to do to pick the “right” social media for your business is to find out which ones your target market is using.
How to Find Out Which Social Media Your Customers Are Using
One way to find out which social media your customers and potential customers are using is to ask them. It’s easy to create a little survey that you can use in your store and wherever your customers hang out.
If your website gets a fair bit of traffic, you can set one up online. SurveyMonkey is one tool you can use to create web-based surveys.
Your Social Media Goals
Now that you’ve decided which social media you’re going to use, you need to decide what your purpose is for being there. For business, social media can be used for the same purposes as any other marketing channel. You can, for instance, use social media to:
Increase your referrals or leads
Build your word-of-mouth
Increase product sales
Become known as an expert or thought-leader
Drive traffic to your website or blog
Develop new products or services
Measure the Success of Your Social Media Plan
social media success has to be measured by the cost and Return on Investment (ROI). That’s why it’s so critical that you have chosen social media goals that you can measure.
To make measuring your social media ROI easier, your small business needs a website. A business website also gives your social media followers a destination. It’s a portal for your business.
Once you have a website you can use Google Analytics, a free tool that lets you track and analyze the various website, mobile and social media application data. Using the goals feature in Google Analytics makes it simple to see if and how your site engagement goals are being met, for instance. (Note that there are other tools that you could use.)
Review your marketing plan and integrate your social media plan into it. You can use tools to automate your social media marketing plan. It’s very important to know about an effective social media marketing or find a legitimate company to create a social media marketing plan for your business.
P.S.
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