![Social Media Guide: Marketing Mistakes to Avoid in 2020 [Infographic]](https://blog.red-website-design.co.uk/wp-content/uploads/2019/04/Social-Media-Fails-15-Marketing-Screw-Ups-You-Must-Avoid-in-2019.jpg)
Social media platforms are changing pretty fast. So also fast are changing customers’ expectations. It’s very important to understand how you can react to these changes and how to create an effective social media marketing strategy to promote your business.
Here is a guide about how to avoid the most common social media mistakes in 2020.
- You Don’t Create Interesting Content
You need to create meaningful and interesting content. It’s not enough to just talk about your brand, your products, or your services. Customers want to be entertained and to read interesting information.
They don’t want to receive ads and promotional messages from brands. You need to know the type of information that is relevant and useful to your followers.
- You Don’t Mix Your Content
Producing the same type of content over and over is a mistake many brands and marketers are often making. It can be hard to find the time to think of something new, and it’s quicker to keep doing the same thing.
It’s very important to design a good mix of different types of content.
Decide what types of content you want to produce. Video and infographics is a great way to keep your content fresh and interesting.
- You Don’t Know Your Customers
If you know and understand your customers you can create content that will be pretty attractive and effective too. Using analytics available on social media platforms can give you valuable insights into who your customers are and how they behave.
Also, it’s very important in building relationships with your customers. That’s the true meaning of social media.
- You Don’t Optimize Your Posts for Each Platform
You need to optimize your content for each platform, even if you’re posting the same ideas to each social media platform. This means adjusting text length, the style of writing, the focus of the content, and the images, too.
The best image sizes can vary from platform to platform, so make sure that you’re double-checking those requirements before posting. Simple mistakes are often the most common. Always check the spelling and grammar in your posts.
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