These days you need to create great content on social media platforms to promote your business successfully. Stats show that 54% of social browsers use social platforms to research brands and products.
With quality and effective social media content, you can gain attention, build trust, and increase brand awareness. With the right strategy and the right content, you can boost sales and grow your business.
Also, you need the right tools to create amazing content. Here are the effective tools you need to know.
- Canva (FREE Awesome Tool)
You have heard that an image is worth a thousand words. Also, the images perform better than text-only updates on most major social networks.
A Buffer study found that tweets with images, for example, see 150% more retweets, and 89% more favorites, than those without.
So you need visuals – and fortunately, there are now numerous, easy-to-use tools to help in your image creation process.
Canva is one of the best in the market, and with over 8,000 templates for social media posts, you can find templates for any occasion.
Canva’s templates are grouped under different social media channels, enabling you to easily create images that meet the size requirements of each social media platform. You also have the option to upload your images to edit them.
Editing your images is easy, even for a non-designer, as Canva’s drag-and-drop editor enables you to customize images and add text. And the best part is that you have access to all these features with a basic, free account!
Also, now you can create videos with Canva. The opportunities are endless!
- Buzzsumo
Without data, creating the right social media content for your audience is just guesswork. But with BuzzSumo you can discover the exact key topics and content types that resonate most within your target market.
BuzzSumo enables you to find the best performing content on any topic or website.
Example. If you want to create content about how to start a business – you can enter the topic into BuzzSumo, and the tool will return a listing of posts on the subject that have seen the most social media shares over the last week, month, year, etc.
You can also filter these results based on content type, word count, and even country.
BuzzSumo also provides a listing of the social media channels where each post has seen the most shares.
Apart from searching for topics, you can also, as noted, search for specific websites. By entering your competitor’s website, for example, BuzzSumo can show you their best-performing content, so you can discover how to win your competitors.
BuzzSumo also provides listening tools that can track what people say about your business, industry, or competitors. From these mentions, you can find leads, sales opportunities, customer complaints or buyer’s pain points.
- Feedly
As a social media marketer, you need to stay up to date with industry news – while at the same time, it’s worth keeping tabs on what your competitors are publishing and learning from their approach.
Feedly can save you time by delivering a stream of the latest updates in one single feed.
You can create feeds based on your preferred topics, and after that, you can add sources to your feeds. Using the content from your sources, Feedly will make suggestions of similar sites.
Content discovery becomes easier for a particular topic. Also, Feedly allows you to save articles to Pocket and Evernote.
- Ubersuggest (FREE)
A very effective free keyword tool. It’s pretty useful and it will help you to create an effective SEO strategy for your business. Also, you can discover content ideas, backlinks, top pages, etc.
To achieve success on social media you need to create and share amazing content with your audience. This is the best way to build trust, and ultimately, to drive your audience to your website.
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“Knowledge is Power” https://www.bestprofitsonline.com/myblog/ogk7