Social media is a valuable and pretty effective tool to improve your online presence and build a loyal following. Also, you need to know about the new advertising trends and how to increase your sales effectively. This way your brand will grow and you will have a successful, profitable, business.
Here are the effective advertising trends you need to know.
Live Video and ads
Live video is very popular for brands and consumers. You can find businesses live streaming behind-the-scenes access to events and consumers sharing their thoughts and activities.
The live streaming is growing every day. Business and marketers (Influencers) with large followings are almost guaranteed to have thousands of people watching their live feeds (if scheduled at the right time of day).
While this trend is very effective, there’s another one that’s worthy of noting – live ads. Imagine a local baker streaming the preparation of their cakes and pies, then telling the viewers to come and get a slice while it’s still hot!
Never before has this been done, simply because it wasn’t easy to do. The internet has opened up new opportunities for both large and small businesses, so get prepared. It’s a popular, long-term trend.
Remarketing with Ads
Social media makes it possible for advertisers to do things that were once impossible. In the past, we weren’t able to remarket the exact same product a customer was previously looking at.
With remarketing, you can display dynamic ads that showcase the various products the consumer was viewing, increasing the chances of them coming back to make the purchase. Remarketing will remind again the benefits of your products to your customers. Very simple tactic but effective!
The Chatbots
Today’s consumers are looking for immediate access to brands – this is why social media has really taken off for businesses of all types. Those with a social media presence are prevailing because this is where customers interact with them.
Improving the way that your customers engage with your business is the key to maintaining a high satisfaction rate. With the new chatbot feature, brands can interact with customers on social media and via their websites.
Chatbots can be used to answer customer questions and even upsell their other products and services. Surveys already show that customers willing to spend more money per purchase when using chatbots during the shopping process.
Chatbots are your little automated assistants. They satisfied your customers and increase your sales!
How To Increase Your Sales With Augmented Reality (Pretty Effective Trend)
Buying stuff on the Internet can be very addictive (once you start, you can’t stop) as it can be done anywhere, anytime. But many consumers still drive to bricks-and-mortar shops to buy big-ticket items, according to a new study.
They prefer to buy expensive products like a new kitchen or a new car in-store. The reason is that they prefer to see and examine the products before deciding to buy it.
The report reveals 48% of 1,000 consumers actually research online, and once they have found a product, they go buy it in a physical store. On the other hand, 70% said they have bought expensive items online but only after seeing it in-store.
That only goes to show that despite the ease and convenience of online shopping, most people still want to see and feel a product, especially an expensive one like a car, to be certain that they’re not throwing money away.
However, 45% of consumers said they’re willing to make expensive purchases online if websites offered a technology that allows them to experience a product so that they can make informed decisions.
Augmented Reality the future of eCommerce
Surveys show what people believe about which tools the eCommerce sites must use to persuade them to buy expensive items online.
40% said they would love to use Augmented Reality (AR) to test a product before buying it. Because this technology merges digital images into the real world, online shoppers will be able to see and experience a product by placing an image of it over their view of reality.
On the other hand, 45% of the respondents said implementing safer online security will make them feel secure when buying an expensive item, and improve their confidence to spend more.
Aside from great products and speedy delivery, industry experts said that online businesses have to choose the best technology that will aid shoppers in visualizing their products. Visualization marketing is the future trend!
What the Experts Believe
By utilizing technology, such as digital chatbots that can act as online customer service assistants or AR apps to help visualize products, retailers will be able to create a more effective experience where customers can access the same level of service and information as they would if they were shopping in-store.
You can increase consumer buying confidence through the visualization and higher levels of security this technology can offer. So they’ll feel comfortable spending more online.
As you see the future is here! Take action now to win your competitors and grow your online business pretty fast and effectively.