Many businesses and marketers are using social media to share their blog content or blog posts.

Social Media and Blogs: How To Create Attractive Blog Content

But your content needs to be interesting and useful. So your readers want to share on social media.

Here are some tips on how to create attractive blog content and how to get more traffic from social media.

1. Create Engaging Title

The title is the promise of what’s your blog post it’s about. So it needs to be clear, attractive, and give readers a reason to click through.

You only have a few seconds to grab the attention of your readers.

If you can’t catch their attention right away, they will go away.

You may create high-quality and attractive content but if your blog is not mobile-friendly, you will lose many readers or visitors.

These days most people are using their mobile devices to search online. So a mobile-friendly blog is a necessity.

Use a simple, clean, mobile-friendly design for your blog.

First is the featured image. This is the image that is shown at the top of your blog and is the image to get shared on social media.

Make sure that the image represents what the post is all about. So your readers will click through.

Also, you can create 2 versions of your images. Make one for your blog post and a second image with a call-to-action to share on social media.

Reports show that only when content catches your eye, you will read or watch it.

Most of the time that content will be a picture or a large, exciting, subheading.

Create subheadings that describe the contents of each section (Paragraph). You can use tips, trends, suggestions, how-to, etc.

Your subheading should provide the answers that the reader is looking for.

Make sure to use more whitespace in your content. This is against everything you learned in traditional writing classes.

But this is not traditional writing, it’s blogging and social media.

The goal of blogging and social media is to keep your readers engaged and to keep their eyes moving down the page.

Your content or blog post should be easy to digest in small bite-sized chunks.

You need to promote your content! Add sharing buttons to your blog and each article at the bottom of the article.

Also, don’t forget to ask your readers to follow you on social media and to share your content.

You need to help your readers. If you provide tips, tricks, or trends in your blog post, many readers will share it on social media.

Also, you need to share on social media interesting posts of your followers.

Don’t forget that social media is about interaction and relationships. Not only promotions, ads, and sales.

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