Here are 7 social media trends you need to know about. These trends will help you to create a successful social media marketing strategy for the new year 2020 and beyond.
- Listen to the People – Social Listening
Social listening is a growing and effective trend. The number of people using social media to talk to brands is increasing exponentially. The number of social listening tools is growing; the big data that presents the overall image of your clients is becoming a must.
Also, a social listening tool lets you find hot leads on social media – people who are vocally looking for a product or service like yours.
- Use TikTok
TikTok it’s really effective if you’re targeting very young people – the majority of TikTok users are under 35. The platform hit 500 million active users, which made it the 9th biggest social networks site.
It was also the third most downloaded app in the first quarter of 2019. So TikTok will become mainstream in 2020.
TikTok also introduced ads, which means brands can try to reach their audience both organically and advertising.
- Instagram and Facebook Stories
Many people choose to watch Stories because sometimes they include interesting and important information.
Also, Stories are time-limited offers. Stories make people act now. A very useful tip for your marketing strategy.
- Live Videos
They are very effective and time-limited. They let you communicate directly with the brands and people that you’re following. But also, they are preferred by Facebook so your audience simply has a bigger chance to see the live video compared to a recorded video.
According to a survey by the Interactive Advertising Bureau, 47% of live streaming video viewers worldwide are watching more live video compared to a year ago. 44% said they watch less live TV as a result of live streaming. Live videos are predicted to be a $70.5 billion industry by 2021.
You can record any kind of content you usually post on social media or your blog ( tips, tricks, etc,) as a live video.
- Micro-influencers
2020 will see a decline in the reputation of the big social media influencers. Now it’s time to find micro-influencers. Unlike people with millions of followers, micro-influencers are part of the community. (the experts)
The level of consumers’ trust is safe with them. Their recommendations are far more likely to be perceived positively. And, it’s much easier to collaborate with micro-influencers.
- Podcast
Podcasts saw a huge rise in 2019. In the US, the number of people listening to podcasts jumped to 22%. That’s 17% more compared to 2018.
Podcasts are used to entertain and teach business owners, marketers, and media. They include the same type of content that you can find on blogs and news sites. Just the competition is much, much less so far.
- Funny – Humor
Using humor in marketing isn’t new. But it’s trendy and effective. A hilarious ad is surely a good idea (in most cases), acting light-hearted and making jokes on Twitter regularly works even better.
People love to follow accounts with funny posts and become part of the community. All because the brand’s posts are fun to read once in a while.
Brands with funny posts get more followers, higher engagement rates, free media sharing, and advertising.
Make your research test these trends and decide what works best for your business.