The explosion of social media marketing has changed the way businesses and brands market themselves online.
Display advertising still is effective but there’s a new trend in advertising and marketing. Micro-influencer marketing.
Social Media: Micro-Influencers and Marketing Strategy
Micro-influencers aren’t celebrities. They could be a personal trainer, video creator, or a new artist.
One thing they have in common is a loyal fanbase. Most micro-influencers have between 1,000 and 100,000 followers.
If you’re a business owner, now is the time to improve your social media marketing.
Here are some tips about social media and how micro-influencers can improve your social marketing strategy.
1. Collaborations and Brand Awareness
Micro-influencers are popular because they’re easy to relate to. Their followers usually have similar interests.
Most micro-influencers are good at interacting with their fans. Relatable content and interactivity can help build a relationship between micro-influencers and their followers.
A quality micro-influencer can help you raise brand awareness. A micro-influencer with a loyal fanbase can increase sales of your product or service.
Collaborations with micro-influencers can be more valuable and profitable than generic mass advertising campaigns.
2. Use International Micro-Influencers
Use new strategies to expand your business. The internet has many opportunities for promotion both nationally and internationally.
If you partner with an international micro-influencer, you can target audiences you wouldn’t normally have access to.
There are international micro-influencers on all the major platforms, including YouTube.
3. Marketing Plan and Goals
Micro-influencer partnerships aren’t about spending money without a plan. This type of marketing is popular because campaigns can be measurable.
Stats show that 45% of experts collaborate with 2-5 influencers.
Brands can get a high ROI (return on investment) when they use campaign monitoring tools. Some analytics tools are built into the social media platforms.
Before you start micro-influencer partnerships, start with goal setting. What results are you looking for?
When you have clear goals, you know how to succeed.
Goals and analytics are essential tools for serious marketers and brands. You can see what works, what doesn’t and make changes on the go.
4. Find a Niche – Target Audience
Traditional advertising can be broad. So it’s not very targeted and successful.
For businesses with a niche user demographic, micro-influencers have changed the marketing game. Brands can now reach a highly-targeted audience.
if your product doesn’t appeal to a wide audience, market to a smaller, highly-targeted one.
5. Quality Content
Traditional advertising methods came with limited options. Before the internet brands relied on television, radio, and newspaper advertising.
Social media has given brands more choices. Now, many micro-influencers are ready to collaborate.
Marketers need to find micro-influencers that have the same audience profile.
You need to choose quality, not quantity. Micro-influencers create content across a range of mediums. For example, they use Instagram, YouTube, Twitter, and TikTok.
Just because there are more choices doesn’t mean you shouldn’t be selective. Before you commit to a micro-influencer, you should browse their existing content.
6. Increase Traffic and Sales
Micro-influencers can drive traffic to your website. Also, they can improve your SEO efforts.
Often, social media users will search for products on their favorite platform. Many people will bypass Google and browse YouTube instead.
If micro-influencers create engaging videos, they can attract many interested people or potential customers.
When potential customers watch these videos, they can start shopping. So you will increase sales.
7. Social Media Content and Explainer Videos
Micro-influencers often create content that business owners are proud to reshare. Brands can use the content on their own social media pages and website.
Brands and micro-influencers need to work closely together. The relationship needs to be transparent, and brands should be clear about expectations.
Remember, micro-influencers should never sacrifice their integrity or give a dishonest product review.
To help micro-influencers create usable content, you can use explainer video production.
It can be a presentation explaining how to use a specific product or it could be a general introduction to your company and services.
Explainer videos are easier to digest than long-form text. A well-made video will give micro-influencers all of the information they need to create appealing content.
Last Tip
Micro-influencers might not have the same reach as celebrity influencers, but they can help your business to grow.
When you partner with relevant micro-influencers, you can improve your marketing strategy.
Micro-influencer campaigns can be tracked, with clever analytics giving you up-to-date statistics.
Most importantly, when you work with micro-influencers, they can increase your website traffic and sales.
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