Brands, marketers, and businesses are using social media every day to reach their target audience, raise awareness, generate leads and make money.
With an engaged following on the major social networks, brands can effectively spread the word about their products and services.
It’s possible to have thousands of followers who never read your posts or click on your links. It’s very important to build an online community of your ideal fans, they like your content, share it with their networks, and become paying customers.
Here are some tips about how to grow your target audience on social media.
- Use Contests
Contests can be a great way to get new people to follow your social media accounts, while also keeping your current fans engaged.
Some examples of social media contests include:
Comment to win – Participants leave a comment or answer a question
Fill-in-the-blank Contest – Ask participants to answer a trivia question
Photo contest – Either the best photo (you choose) or the one with the most likes wins
Tips for a successful social media contest:
Promote it everywhere – Use your website, email list, and other social networks to drum up participation.
Do not give away prizes completely unrelated to your brand
Follow the platform rules – Each social platform has its own rules and regulations around contests
- Use Visuals
Visuals are high-performers on social media, so be sure to include an eye-catching, colorful image or graphic with each post.
Content with relevant images racks up 94% more views than content without images.
Compared to other types of content, visual content is more than 40x more likely to get shared on social media.
Instagram photos showing faces get 38% more likes than photos without faces.
- Create Videos
Video is the most engaging content type on every social media platform, so if you can, it’s a good idea to create video content to maximize engagement.
Be sure to upload your video directly to your platform of choice, rather than posting a link to an outside website (like YouTube). This way, your video will autoplay as people land on it while scrolling through their feeds, grabbing more attention.
Lots of views can lead to increased reach, engagement, and exposure for your brand.
- Listen to Your Online Community
Did you know that 83% of your Facebook fans, and 71% of your Twitter followers, now expect a response from you on the same day that they pose a question on each respective platform?
32% of Twitter users now expect a response within just 30 minutes.
Give your followers a fantastic user experience on social by being exceptionally responsive. Listen to their needs, and respond accordingly.
You should also look to publicly recognize people who retweet, favorite, and mention your organization on Twitter, and thank users who comment on Instagram and YouTube.
- Use Hashtags
There are two great ways to use hashtags to increase your social media followers:
a) Use popular hashtags strategically and sparingly
You can use one popular tag per tweet or Instagram post, such as #TBT (throw-back Thursday), #FOMO (fear of missing out), etc.
There are thousands of hashtags out there – check out Hashtags.org to find ones that are relevant to your audience and your content.
b) Participate in relevant trending topics and current events
For example, on Monday you could use the trending hashtag #MondayMotivation to share a quote or an inspiring story with your followers.
People searching that particular hashtag might come across your post, and will hopefully check you out and even follow you.
- Never Buy Followers and Fans
Some people assume that purchasing fans and followers is a shortcut to building a huge online community. This is not only bad practice, but it will become a problem for you and your business.
The biggest issue here is that it pollutes your audience with robot profiles, which will ruin your audience insights, limit your ongoing performance, and will end up restricting the organic reach of your posts.
You should focus on creating posts and sharing information that will attract the right people – the people that you need to engage, take an action, and cultivate for a deeper relationship along the line.
When used strategically social media platforms can be a great way for brands and organizations to connect with interested people, cultivate loyal followers, and expand their reach and audience.
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