Discover why you need contests to boost brand awareness and generate engagement with your social media campaigns. Because social platform algorithms are designed to amplify content that stimulates user interest and activity, contest posts can be perfect for maximizing reach and exposure on social channels.
According to research by Kontest, 34% of new fans are acquired through contests, and also they want to receive more information from brands.
If you want to run an effective engaging contest, you’ll need to use the right tools.
- Easypromos
Easypromos is one of the best tools you can use for running your contests. The app enables you to create competitions for Facebook, Instagram, Twitter, Pinterest, and YouTube.
You can choose the aim of your campaign (increase followers, improve brand awareness, etc.) and you can run various types of promotional initiatives, including giveaways, games, and quizzes.
You can also ensure your competition forms/details are mobile-friendly, and you have the option to create contests in multiple languages.
After creating your campaign, you can also embed it on your website, blog, or eCommerce page. Also, you can even set up automated emails to nurture your leads after they enter your contest.
Plus, you can track campaign performance and qualify your leads and even calculate the ROI for your contests.
- Woobox
Woobox it’s very popular. With Woobox, you can run sweepstakes, photo contests, video contests, polls, and others, across Facebook, Twitter, Instagram, YouTube, and Pinterest.
Woobox also enables you to run other promotions, like giveaways, coupons, and quizzes. When you’re done creating your contest, you can embed it on your website or social media pages.
Additionally, you can also create popups that prompt your website visitors to enter your contests. And if you run a WordPress website, Woobox has a plugin that makes the process easier.
Another useful feature is that you can track your campaign performance while it’s running and improve your results.
- Shortstack
If you want to run contests on Facebook, this is one of the most effective tools available. But beyond that, Shortstack also enables you to run contests on Instagram, Twitter, and YouTube.
With Shortstack, you can run a range of different contests, including sweepstakes, photo contests, voting contests, and hashtag campaigns.
To promote your contest, you’ll have the option to embed it into your website, blog, or eCommerce pages.
Shortstack also has a landing page builder, which provides more than 65 landing page templates which you can customize to fit your unique needs.
- Rafflecopter
Rafflecopter calls itself “the world’s easiest way to run a giveaway.”
If you’re a marketer and would like to get a contest running fast, this might be the best tool for you.
Rafflecopter has a simple interface that enables you to create contests for Facebook, Twitter, and Pinterest. You can also add different weights to actions, such as page likes, comments, shares, votes, etc.
Rafflecopter also has a 1-click email list integration, which enables you to connect to your email service provider. With this, lead nurturing becomes easier.
You also get access to real-time analytics, which helps to track your campaign performance while it’s running. So you can improve your campaign pretty fast.
Tip. Check out the free trials (or free plans) of these tools to pick the right one for your social media campaigns.
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