Social media are changing like all the online world because of the new technologies. So you need to know the new and effective trends if you want to create a successful social media marketing strategy for your business.
Here are 3 effective trends to grow your business in 2020.
- Stories
Stories are very popular on social media
Instagram Stories is used by more than 500 million people every day
WhatsApp Status (Stories) is also used by 500 million people daily
Millennials and Gen Z users now look for Stories for brand and product info
But while Stories providing new engagement opportunities, brands and marketers have one challenge to overcome. How do you create memorable stories that will attract and influence your target market?
You need to use the right tools – and luckily, there are some powerful tools to create Stories.
For example, BoostApps recently launched a set of content creation tools for your social media needs, including story creation.
StoryBoost is an effective option. It’s an affordable, up-to-date, story creation tool which will help you to put together more engaging, interesting Stories frames.
The StoryBoost app offers great looking templates, and even pre-written copy ideas, which will help you produce creative and impressive Stories.
- Personalization
In the modern world, consumers have more control over which ads they allow in their feeds, what content they engage with, and with so many messages they have not time to read them all!
Advanced and omnichannel personalization tools are the solution. These tools providing more integrated marketing capabilities and tapping into data to customize messaging.
You need a technology partner to help you analyze your customer data and then build personalized experiences. Apps like Duda, for example, enable you to formulate a variety of triggers in order to deliver personalized landing pages to website visitors.
There’s now a range of tools like this, which make it easier to gather, analyze and implement campaigns based on advanced customer insights.
Also, AI-powered tools enable a broader level of data access, which can ensure that you’re providing each customer with what they need, while also monitoring their behavior and building on your calculations.
Attention! when utilizing people’s personal data, privacy concerns also need to be considered.
You don’t “own” someone’s personal data just because they agreed to buy something from you, or registered at your site. In order to justify your data collection and utilization processes, you need to be able to provide value in return.
Consumers are usually willing to give companies their personal information so long as they see value and benefits in it for them (e.g. tailored experiences, ability to customize products, and personalized deals).
Real-time personalization is another fast-growing trend powered by machine learning and AI. Imagine your site changing in real-time based on how a user is interacting with it.
The future of marketing personalization is being able to give your users what they need, even before they know they need it.
- Augmented Reality (AR)
Augmented Reality (AR) is about overlaying virtual objects on top of a real-world environment.
But unlike virtual reality, which shuts the real physical world out completely, AR enhances your view, which can also make it a more effective tool for marketing, as it enables consumers to see things in a real-world context.
AR enables brands to create one-of-a-kind, immersive experiences, which facilitates even more connection and brand-building opportunities. With AR, brands will eventually be able to provide virtual tours, hold virtual events, and enable customers to try their products without ever living the comfort of their homes. AR can impress and influence customers pretty fast!
Solutions like Lens That are already there helping brands to integrate AR into their marketing strategy
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