Snapchat is one of the most popular social media platforms. The majority of users are teens and millennials. It’s a fun and engaging way to interact with customers, followers, and interested people. So your business can create targeted content and increase sales with a Snapchat marketing strategy.

You can use the Snapchat facts to grow your brand and engage younger customers.

Here are some stats and insights you need to know about Snapchat.

Monthly active users: 350 Million+

Daily active users: 230 Million

Daily active users in the US/Canada: Over 100 Million

Number of daily video views: Around 18 Billion

Average time spent per user each day on Snapchat: Over 30 minutes

Percentage of daily reach to 13-24-year-olds in the U.S.: Over 90%

Percentage of daily reach to 15-34-year-olds in the U.S.: Over 75% (78 million)

Amount of time users interact with Snap Ads: Over 30 seconds on average

Snap Map reaches 200 million monthly active users

Snap Games have been played by over 100 million users

Over 135 million people create Augmented Reality experiences with the Snap camera every day

125 million people got their news from Snapchat

Over 60 Snapchat Shows have got at least 10 million viewers per month

Time spent watching Discover content has increased 35% year over year

Reports show that Snapchat influences the ages 12-17 and also the 18-24 age of people

You need to know that marketing in social media can increase leads for B2B companies.

In 2018, 28.5% of US marketers used Snapchat for marketing purposes and 67% of marketers have a Snapchat account.

People like to connect, read stories, watch videos, post comments, and share content on social media platforms. Your customers and your target audience are social media users.

Your business success needs to have a social media presence. Also, you need to get audience feedback from social networks. It’s very important to provide help and solutions to your target audience. They are your business, not you!

Snapchat will continue to attract younger users (Generation Z and Millennials). They are your potential followers and customers. They are the future of your business. Take Action Now!

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